Paraná in the guidebook: a cultural markers analysis

Even nowadays, with the access to information through the internet or even by means of apps on the cellphone, the market of printed tourist guidebooks, as a way of advertising tourist destinations, continues to work. In a global scope, one of the most recognized publishing companies is Lonely Planet, with publications about a great number of destinations, in until 11 languages, commercialized in various parts of the world. One of its theme is Brazil. The titles Brazil (2013), in Portuguese, Brasil (2014) and in the Italian guidebook, Brasile (2014) were selected. The manuals were analyzed in a post-doctorate research entitled, “Analyzes of tourist guidebooks about Brazil in the light of the Translation Studies Based on Corpus”. However, the analyzed chapters are just the ones that make up the South of Brazil, that is, Paraná, Santa Catarina and Rio Grande do Sul. The aim was to analyze the cultural markers with the highest level of keyness, presented in them and its respective translations in the guidebooks in Portuguese and in Italian. Nevertheless, for this article just the chapters referring to Paraná were selected. The theoretical basis were the Corpus Linguistic (Berber Sardinha, 2004), the Translation Studies Based on Corpus (BAKER, 1993, 1995, 1996, 1999, 2000; CAMARGO, 2005, 2007a, 2007b), as well as the studies about cultural markers (AUBERT, 1981, 1995, 2006). It was noted that even on the source language corpus there were markers in Portuguese language, such as “Curitiba” and “Iguaçu”, whereas the toponyms are quite frequent in this textual genre.

THE FORTIFICATION TERMINOLOGY IN ITALIAN/PORTUGUESE BILINGUAL ASPECT

A Itália abriga em sua paisagem elementos arquitetônicosrepresentantes do antigo e do moderno. O país acompanha o desenvolvimentodo continente, empregando novas técnicas e materiais ao erigir novas edificações.É o caso de muitos arranha-céus da cidade de Milão, como o GrattacieloPirelli , com 31 andares e o Palazzo Lombardia , com 43, e outros projetos emandamento. As cidades crescem, mas o território italiano, devido à cultura dapreservação, mantém edificações representantes de muitos séculos de história,bem como áreas com achados arqueológicos, entre outros. Diante disso,neste trabalho serão investigadas, pelo viés terminológico, as fortificações, ouseja, construções erguidas com a finalidade da defesa. Como exemplos deproteção dos centros habitados há os mura aureliane , ao redor do centrohistórico de Roma, e de proteção de morada de nobres, o Castel Nuovo(Nápoles). O ponto de partida, então, é a realidade italiana, rica de exemplaresdesta tipologia. Já o objetivo, com base na Teoria Comunicativa da Terminologia,é analisar os termos na língua italiana e a existência ou não das formas equivalentesna língua portuguesa, nos dicionários monolíngues gerais das duas línguas.Serão verificados desde o hiperônimo fortificazione até hipônimos comofortezza, cinta muraria. Aliada à análise terminológica, serão fornecidos algunsdados históricos sobre algumas dessas fortificações.

Symbols of Paraná in different kinds of cultural expressions

ABSTRACT: The “azure jay” and the “pine tree” are among the most acknowledged representative symbols from Parana State in Brazil. They have been referenced by many different kinds of artistic expressions, such as theater, poetry and music. Along the years the tales about these cultural images have inspired regional and nationally recognized poets, writers and composers. In this perspective, considering the importance of these local symbols, this paper aims to verify how distinct kinds of artistic production, such as literary and musical works, depict these acknowledged symbols. So, as corpus to this research we took three texts. The first one is the song Gralha azul (1968), composed by Inami Custódio Pinto, which is considered one of the most outstanding songs of the cultural repertoire from Parana State. The second one is the poem Araucária (1999), by Helena Kolody. The third one is A lenda do pinheiro e a gralha azul (1972), which is in the first publication about blue azure jay’s tales, the book A sombra dos pinheirais (1925), by Eurico Branco Ribeiro. We analyze some lexical units such as “azure jay”, “pine tree” and “pinion”, trying to describe their meanings conveyed by the selected artistic work. The theoretical basis that guides this work are the Lexicology and Lexicography studies (BIDERMAN, 2001a, 2001b, 2001c), discussing the existing relation between lexicon, society and culture.   KEYWORDS: Lexicon; Symbols of Parana; Culture of Parana.