"SÃO PAULO-SAMPA-SP": THE MULTIPLE FACES OF THE METROPOLIS

The city is a symbol of human sociability , meeting place and common life - and in this sense , their model is the Greek polis . But it is also a symbol of human diversity , in which masses of people live who do not know , do not recognize or even hostile to , and here the model is not the Greek city , but Babel. The perceptions of the city built in songs and literary texts are in agreement with the adjectives that easily come to mind when one thinks of São Paulo: bumpy, sprawling, dizzying. São Paulo does not provoke admiration, as elsewhere - at least not in the word admiration is benign and gentle . Causes astonishment, this feeling that overcomes the admiration in fright - a result of gigantism, the omnipresent sense of urgency, the unsettling awareness of being in an urban labyrinth that extends to infinity. This research aims to highlight that forms the largest Brazilian metropolis is described both in music and Brazilian literature , at which point it will be possible to establish directions for the different readings of urban space.

PATHWAY IN MEMORY: RELATIONS BETWEEN THE VERBAL AND VISUAL IN INFOGRAPHIC

The relationship between verbal and visual materiality in printed infographics is provided. The manner the verbal significant updates certain discursive memories may be understood when related to the visual significant is thus investigated. Whereas the object under investigation is an infographic of the magazine Saúde titled The virus that combats viruses; the analysis, which is based on a materialist theoretical stance, triggers the notions of memory and materiality. Content effect reiterates the functioning of the linguistic sign through the language’s literality within the word-thing relationship and it establishes itself within the visual stance while producing faithful effects with the real. When one investigates the manner discursive memory performs the relationship between the verbal and the visual in infographics, one understands that this relationship is established within the context of incompleteness of the above-mentioned types of materiality. It also occurs within the equivocation that verbal materiality may be complemented by the visual or that the image may faithfully represent the real. The formulation of infographics demands-updates-reaffirms a verbal faithfulness with the visual within a content relationship. Verbal interweaving (in explicatory graphics) with images (the visual) produces meaning effects that project language as an instrument, ideal in its transparency, and literally reveals the thing to which it refers.