Cafuza, Mulata, Negra: body and memory in the discourse of brazilian beers

This article aims to undertake a discursive analysis of the label and advertising material of three beers sold in Brazil: the Cafuza beer, the Mulata beer and Devassa Negra beer. Starting from the regularity that binds and weaves the statements in question - the reference to the African-Brazilian woman - the objective is to present an analysis that considers the semiotic nature of these statements, and bring out their enunciation margins and its historical dimension. The purpose is to analyze the discursive thread that provides conditions of emergence, providing visibility to the scenario of enslavement still perdurable here as historical a priori, in a game of memories that echo through time. What we will see is the body of the black woman (also mulatto and black-indian woman) caught by a discourse that comes from the image of the female sexual slavery and reaches today its exacerbation, especially if we think of the (con)fusion established between the brand names of those beers and the women printed on their labels: products to be consumed? As a theoretical and methodological framework, this article will have as a starting point the discussions made within the French Discourse Analysis in the course of the 1980s. We will bring forward a discussion, although in general, on how emerges, in that decade, the concerns about a semiotic materiality of discourse, beyond the linguistic materiality. Anchored by this panorama, our goal is to work out new perspectives through its analytical application. It is the attempt to take the statement considering the different languages that comprise it, as well as to provide it with the historical density intrinsic to it, making it appear, in the light of the day, what was not visible immediately.

BODY AND VISUALITY OF CONCHITA IN LA FEMME ET LE PANTIN

This paper aims to discuss the construction of the image of Conchita character within the novel La femme et le Pantin, written by Pierre Louÿs in 1898, along with reference works and translations of literature, painting and film. Work genre romance unconfessable presents relational features the seduction and the making of the feminine about the subversion of the ideals of womanhood in the fin-de-sciècle, using the idiosyncrasy of the physical body and the Spanish character, before the traditional values of the time, and how about overcoming the idea of courtly love. This process meant that these elements interact continuously among themselves, establishing itself as a new perspective to the construction of the female character in his fiction. Thus, this discussion takes place on different aspects of development, from the direct reading of the authors and the novel as a basis, considering the character alive as a result of the relationship between memory, culture and time.