2 resultados para Body, Communication, Consumer, Speech, Boa Forma Magazine

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This paper, linked to the Research Project “Linguistic Analysis Contextualized to Practices of Reading and Production of Texts” (UEL), seeks to disseminate a proposal of approaching the speech genre poem, in terms of scientific domain, in the light of bakhtinian concepts, involving vision of ideological sign, aesthetic communication, and speech genres and its dimensions: theme content – object of sense, evaluatively built; compositional structure – elements of structure and meaning; and style – manifestation of linguistic and expressive resources relatively stable of a genre, among others, mobilized by the enunciator (linguistic and enunciation marks). It considers all characteristics are indissolubly related to the context of production. Such a context stabilizes the use of the genre and holds it collectively as long as necessary, ie, society and discourse are organized in genres that, ultimately, are the realization of the living and can be materialized. More specifically, the paper analyzes, in the aspects above mentioned, the poema “O menino que carregava água na peneira”, by Manoel de Barros, in which the author-creator of the poem brings a very particular universe which marks the literary work: childhood, in a kind of craft with the word-image. The poet feels the child’s universe pulsing in his bowels and represents it. In this sense, the study discusses, in pedagogical field, the spread of such a speech genre. It evaluates, as a result, the getting through of the poem in the school  sphere – mainly via textbook. Finally, it points to the possibility of a new attitude regarding the teaching-learning process of the genre.

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The present paper, based on the concept of surplus of vision discussed in some works of the bakhtinian Circle, as, mainly Bakhtin (2010a) and Bakhtin (2010b), has the main aim to analyse the image of evangelicals in a cover delivered by Veja magazine from the bakhtinian categories of exotopy, otherness and expressive intonation and, consequently, the meaning effects resulting from them. Therefore, anchored by the perspective of Bakhtinian Studies (BS), we analysed the magazine cover, seeking to apprehend the meanings constructed by this genre of verb-visual basis. To the constitution of the corpus of analysis, we selected the cover of the edition 1555, published on July, 15, 1998, entitled A fé contra o crime: Numa cruzada em presídios e redutos de traficantes, os evangélicos estão convertendo bandidos em soldados de Jesus, to analyse in which way the magazine, from its discursive place, appropriates the image of the evangelicals and represents it with its intonations in its statements. From the analysis, we can state that Veja constructs an image that tends to the homogenization of the evangelicals in Brazil, from its surplus of vision, with its tone of sarcasm, prejudice and vilification of this group, attempting to position the consumer/reader of Veja against the protestant sphere. The conclusion of this research, therefore, is that the exotopic position assumed by Veja with regard to its otherness, the evangelical discursive sphere, articulates axiologic aprehensions materialized in the form of intonation on the cover of the magazine that we analysed, disseminating, with the character of truth, the protestant group as integrant of mere dualities. Although the cover figures the group as an agent of change in society, this change gets the intonation by the magazine so that it seems false or, at least, incomplete, which equips the Veja readers of mistrust and, therefore, discredit to the actions of the discussed discursive sphere.