Google Analytics & CONTENTdm: Harness Up Your Repository Metrics

A demonstration of the installation and use of Google Analytics with CONTENTdm in order to better gather metrics and insight into both general and specific online traffic across such digital repositories. Issues addressed will include collection-level traffic, digital object-level traffic, general site referrals to the repository, specific referrals to the repository, search engine referrals, user keywords, traffic occurring inside and/or outside an institution’s own network, reporting options.

Citation Searching: Search Smarter & Find More

At the University of Connecticut, we have been enticing graduate students to join graduate student trainers to learn how to answer the following questions and improve the breadth of their research: Do you need to find articles published outside your primary discipline? What are some seminal articles in your field? Have you ever wanted to know who cited an article you wrote? We are participating in Elsevier's Student Ambassador Program (SAmP) in which graduate students train their peers on "citation searching" research using Scopus and Web of Science, two tremendous citation databases. We are in the fourth semester of these training programs, and they are wildly successful: We have offered more than 30 classes and taught more than 350 students from March 2007 through March 2008.