Google Analytics & CONTENTdm: Harness Up Your Repository Metrics


Autoria(s): Bennett, Michael J.
Data(s)

27/07/2009

Resumo

A demonstration of the installation and use of Google Analytics with CONTENTdm in order to better gather metrics and insight into both general and specific online traffic across such digital repositories. Issues addressed will include collection-level traffic, digital object-level traffic, general site referrals to the repository, specific referrals to the repository, search engine referrals, user keywords, traffic occurring inside and/or outside an institution’s own network, reporting options.

Formato

application/unknown

Identificador

http://digitalcommons.uconn.edu/libr_pres/22

http://digitalcommons.uconn.edu/context/libr_pres/article/1024/type/native/viewcontent

Publicador

DigitalCommons@UConn

Fonte

UConn Libraries Presentations

Palavras-Chave #Google Analytics #CONTENTdm #digital repositories #metrics #Library and Information Science
Tipo

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