A Multi-Dimensional Approach to Suicide Bombing

Understanding suicide bombing entails studying the phenomenon on three different dimensions: the suicide bomber, the terrorist organization, and the community from which suicide bombings emerge. Political and social psychology allow us to establish the reciprocal relationships that underpin the exchanges between the three dimensions. This method increases our theoretical understanding of suicide bombing by moving away from the unidimensional models that have previously dominated the terrorism literature.

Presence in a Three-Dimensional Test Environment: Benefit or Threat to Market Research?

In market research, the adoption of interactive virtual reality-techniques could be expected to contain many advantages: artificial lab environments could be designed in a more realistic manner and the consideration of “time to the market”-factors could be improved. On the other hand, with an increasing degree of presence and the notional attendance in a simulated test environment, the market research task could fall prey to the tensing virtual reality adventure. In the following study a 3D-technique is empirically tested for its usability in market research. It will be shown that the interactive 3D-simulation is not biased by the immersion it generates and provides considerably better test results than 2D-stimuli do.