Biblioteca Digital

23 resultados para consumer disillusionment

Consumer-Brand Relationships: How Consumers Perceive, Evaluate and Relate to Brands

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Procedural Consumer Protection and Financial Market Supervision

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Beliefs and Feelings in Consumer-Brand Relationships: Two Components of Brand Relationship Quality

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The Consumer's Judgment of and Response to Emotional Authenticity - A Qualitative Study

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The Consumer's Perception of the Emotional Authenticity of an Advertising Spokesperson - Theoretical Discussion and Qualitative Study

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Structuring the phenomena of consumer behaviour - results of an interdisciplinary endeavour

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Steering consumer behaviour - perspectives and challenges authors

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Price Raise Or Quantity Decrease: Choosing The Optimal Price Increase Strategy For Consumer Goods

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Downsizing the Product or Increasing the Price: Consumer Reactions to Price Increase Strategies

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Indirect commensalism promotes persistence of secondary consumer species

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The Importance of Consumer Ethnocentrism for International Marketing: Conceptual Discussion and Results of a Cross-Cultural Study

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The Fit Between Brand Personality and Consumer's Self: The Importance of Self-Congruence for Brand Performance

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Identifying decision strategies in a consumer choice situation

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Das Bund(kunden)geheimnis in der Schweiz - Auslegeordnung zum Schutz von Personendaten bzw. zur Geheimhaltungspflicht im schweizerischen Recht, Istanbul University Faculty of Law/Journées Turco-Suisse - Banking & Consumer, Istanbul, 30.10.2008

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How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?

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