How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products?
| Data(s) |
2013
|
|---|---|
| Formato |
application/pdf |
| Identificador |
http://boris.unibe.ch/39405/1/2013_Hofstetter_Miller_Krohmer_Blatter%20J%20Prod%20Innov%20Manag.pdf Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040 <http://dx.doi.org/10.1111/jpim.12040> doi:10.7892/boris.39405 info:doi:10.1111/jpim.12040 urn:issn:1540-5885 |
| Idioma(s) |
eng |
| Publicador |
Wiley |
| Relação |
http://boris.unibe.ch/39405/ |
| Direitos |
info:eu-repo/semantics/restrictedAccess |
| Fonte |
Hofstetter, Reto; Miller, Klaus; Krohmer, Harley; Zhang, John (2013). How Do Consumer Characteristics Affect the Bias in Measuring Willingness to Pay for Innovative Products? Journal of Product Innovation Management, 30(5), pp. 1042-1053. Wiley 10.1111/jpim.12040 <http://dx.doi.org/10.1111/jpim.12040> |
| Palavras-Chave | #650 Management & public relations |
| Tipo |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion PeerReviewed |
