L'ethos del marchio "Barilla" nella comunicazione pubblicitaria francese: Un modello di valorizzazione del made in Italy.

L’elaborato propone un’analisi dettagliata della configurazione del discorso pubblicitario, inteso come il risultato di una duplice operazione: quella di produzione del messaggio, a opera del pubblicitario, utente di precise strategie discorsive, e quella di interpretazione, da parte del destinatario che completa il significato dell’enunciato attribuendogli le proprie peculiari connotazioni. Il corpus utilizzato consiste in una raccolta di spot pubblicitari prodotti dall’azienda Barilla per i telespettatori francofoni, ed è stato reperito presso l’Archivio Storico di Barilla nella sede di Parma. L’illustrazione e la descrizione di alcune pubblicità scelte come modelli forniscono la base per l’approfondimento di alcune problematiche linguistiche e traduttologiche; in particolare, viene posto l’accento sulla nozione di ethos discorsivo, collocabile nell'ambito dell’analisi del discorso, e su quella di stereotipo linguistico, considerato come veicolo culturale e strumento dotato di straordinaria forza assertiva e pertanto prediletto dalla comunicazione pubblicitaria. Tale forma di linguaggio merita di essere analizzata e studiata nella sua ricca complessità, dal momento che è da considerarsi come il più efficace e moderno mezzo di diffusione, incorporazione e assimilazione di valori e comportamenti culturalmente orientati.

Laboratory verification of predicted permanent deformation in asphalt materials following climate change.

In the past a change in temperature of 5°C most often occurred over intervals of thousands of years. According to estimates by the IPCC, in the XXI century is expected an increase in average temperatures in Europe between 1.8 and 4.0°C in the best case caused by emissions of carbon dioxide and other GHG from human activities. As well as on the environment and economic context, global warming will have effects even on road safety. Several studies have already shown how increasing temperature may cause a worsening of some types of road surface damages, especially rutting, a permanent deformation of the road structures consisting in the formation of a longitudinal depression in the wheelpath, mostly due to the rheological behavior of bitumen. This deformation evolves during the hot season because of the heating capacity of the asphalt layers, in fact, the road surface temperature is up to 24°C higher than air. In this thesis, through the use of Wheeltrack test, it was studied the behavior of some types of asphalt concrete mixtures subjected to fatigue testing at different temperatures. The objectives of this study are: to determine the strain variation of different bituminous mixture subjected to fatigue testing at different temperature conditions; to investigate the effect of aggregates, bitumen and mixtures’ characteristics on rutting. Samples were made in the laboratory mostly using an already prepared mixtures, the others preparing the asphalt concrete from the grading curve and bitumen content. The same procedure was performed for each specimen: preparation, compaction using the roller compactor, cooling and heating before the test. The tests were carried out at 40 - 50 - 60°C in order to obtain the evolution of deformation with temperature variation, except some mixtures for which the tests were carried out only at 50°C. In the elaboration of the results were considered testing parameters, component properties and the characteristics of the mixture. Among the testing parameters, temperature was varied for each sample. The mixtures responded to this variation with a different behavior (linear logarithmic and exponential) not directly correlated with the asphalt characteristics; the others parameters as load, passage frequency and test condition were kept constant. According to the results obtained, the main contribution to deformation is due to the type of binder used, it was found that the modified bitumen have a better response than the same mixtures containing traditional bitumen; to the porosity which affects negatively the behavior of the samples and to the homogeneity ceteris paribus. The granulometric composition did not seem to have interfered with the results. Overall has emerged at working temperature, a decisive importance of bitumen composition, than the other characteristics of the mixture, that tends to disappear with heating in favor of increased dependence of rutting resistance from the granulometric composition of the sample considered. In particular it is essential, rather than the mechanical characteristics of the binder, its chemical properties given by the polymeric modification. To confirm some considered results, the maximum bulk density and the air voids content were determined. Tests have been conducted in the laboratories of the Civil Engineering Department at NTNU in Trondheim according to European Standards.

Le collocazioni in traduzione e interpretazione tra italiano e inglese: Uno studio su eptic_01_2011

The aim of this dissertation is to investigate the differences in the phraseological patterns used by Italian and English translators and interpreters through the intermodal corpus EPTIC_01_2011. First, the most important studies and theories about corpus linguistics and collocations are introduced. After defining the notion of “corpus”, the different types of corpora are categorised, giving particular attention to the intermodal one. Then the dissertation focuses on a description of collocations, as defined by the main linguistics scholars, and it describes some attempts to apply corpus linguistics to the study of collocations. Secondly, EPTIC_01_2011 is presented, with a description of its structure and of the text editing process carried out applying specific editing conventions and adding a set of metadata before each text. The analysis of collocation candidate bigrams (adjective+noun/noun+adjective) from a quantitative point of view, was conducted applying a methodology adapted from Durrant and Schmitt (2009). Qualitative analysis was also performed on a subsection of the data. The results of the study are presented through examples and graphs, giving particular attention to the interpretation of the data analysed from a qualitative perspective. Finally, results are summarised and categorised, and suggestions are made concerning the diverging choices made in translation and interpreting. The final section concentrates on further studies that could be carried out in the future, as well as on suggestions for corpus enlargement.