European and Chinese legislation regulating the portrayal of women in television advertising: A comparison

This dissertation has two main purposes. On the one hand, it aims at comparing the gender stereotypes presented in the television commercials in China and in Europe. Considering the cultural, historical and socio-economical differences between these two contexts, it is interesting to examine the gender role models offered and used by the advertising industry in European Union and China in order to see if the gender stereotypes are similar and to evaluate to which extent they reflect, challenge or reinforce the gender roles of the society where they are broadcasted. On the other hand, the objective of this dissertation is to establish the degree of adequateness and effectiveness of the existing regulatory framework through an analysis of the positive and negative aspects of the regulatory acts issued to safeguard a fair representation of genders in the EU Member States and in China.

La localizzazione dei videogiochi: Analisi della traduzione del mmorpg world of warcraft

La prima parte della tesi presenta una breve introduzione della storia dei videogiochi e del processo di localizzazione, seguita da un approfondimento sui metodi di traduzione dei localizzatori e sugli asset da tradurre. La seconda parte presenta un'analisi di parte della traduzione ufficiale del gioco online World of Warcraft.