10 resultados para social media data

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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The media through images, sounds and information influences the way students interpret reality. This way, there is the need for the school to reflect on these issues and create teaching strategies to take advantage of this apparatus. The objective of this research was to analyze some possibilities of a proposal that addressed the content body culture through reports published by the newspaper Folha de São Paulo in Physical Education classes. The data indicated the media as a good teaching resource for classes of this course, since the students considered enriching classes for learning.

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

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The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

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Pós-graduação em Ciência da Informação - FFC

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Pós-graduação em Educação - FCT

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC