7 resultados para mainstream media

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

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Among the fruit species of the Brazilian Cerrado, the pequi is much popular in regions where it is extracted. Often it used in typical dishes, on the industry medicinal, cosmetic and handmade, also it studied its potential to produce fuel. Thus, this article sought to ponder about the disclosure of this fruit in the press, by means of the search system's site Folha de S. Paulo and applying content analysis, proposed by Bardin, beyond bibliography and documentary research. The justification for this research is that the pequi is a fruit of great importance in the economy and sustainable, yet little is spoken about it in the mainstream media. The result is that, by the analysis, little is said about the pequi media and its focus, is principally, cultural journalism, in culinary.

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Pós-graduação em Direito - FCHS

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)