A comunicação empresarial mediada por Intranet no setor de hotelaria: um estudo exploratório em Bauru (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Os processos de comunicação interna das organizações no contexto das tecnologias da comunicação digital: reflexões a partir das práticas de interatividade da geração y

Pós-graduação em Comunicação - FAAC

Memória organizacional, memória corporativa e memória institucional: discussões conceituais e terminológicas

The proposal of present paper is to present a conceptual and terminological discussion relative to the terms: organizational memory, corporate memory and institutional memory that is a subject still little studied and explored in the academic area. The study is theoretical focus and the research kind is bibliographical. As research sources were utilized: books, digital libraries of theses and dissertations in the scope of the country and CAPES Journals Portal. This study is in course and is part of doctorate research "Organizational memory and the knowledge bases constitution". As the partial results, observes that the question about "memory" is studied by different areas of knowledge: Psychology, Neurosciences, History and others; the concepts about organizational memory and corporate memory are studied by Administration and Information Systems areas; the concept of institutional memory is more studied by Business Communication area focusing the company history. Beyond that, observes the use of another term, social memory, utilized by Information Science and History areas.

Relações Eficazes: a importância da comunicação eficaz nas organizações

This project aims to study and verify the importance of effective communication in contemporary organizations, considering current factors such as globalization, new technologies and market competition that make companies be always updated. The choice of the theme is due to the necessity to know that it is important to have an integrated communication between the employees and the customers, so that the established functions in the organizations occur positively. In this context, we present the concept of management, communication and organizational culture, focusing on the integration of business communication. The importance of the employee was also a focus of the study, involving the positioning of organizations. In this context, the case study is placed, considering that companies are characterized by carefully reading the feedback and reformulating the communication, making it effective as “Grendene” has done. Opposing to those ideas is “Terra” company. Thus, the project defends the importance to work on the communication, so that it becomes effective. During the project ways and means to manage communication are shown, so that it recognizes this need and become efficient, benefiting organizations and their audiences

A terceirização da comunicação: Uma reflexão sobre a realidade brasileira

Business communication, and in it inserted Public Relations, has evolved in the past few years, and after that, new forms to deal with it were arised and developed. Considering this premise, the study talks about the communication inside companies, pointing out the current trend of outsourcing this process. This paper is based in integrated communication, mainly stated by Margarida Kunsch, and in brazilian communication consulting data. Besides, a communication agency was chosen as a study case, which helped at information search for the issue, and as subject to discussion. The study tries to analyze the process of communication service, when executed by an outsourced firm, the pros and cons, from a Public Relations perspective

Orcs Inc. - jogo de tabuleiro empresarial: capacitação profissional através do lúdico

A proposta deste trabalho é criar um Jogo de Tabuleiro Empresarial voltado para a capacitação de profissionais de micro e pequenas empresas em comunicação, juntamente com a aluna de Design da Unesp - Bauru, Tatiana Kurokawa Hasimoto. Observando o poder dessa ferramenta em outras áreas do conhecimento (como administração e empreendedorismo) exploramos o potencial da área de comunicação para a criação de um Jogo de Tabuleiro Empresarial, voltado para a capacitação e seleção. O trabalho tem como base um mapeamento de microempresas da cidade de Bauru, realizado pelo Núcleo de Opinião da UNESP, coordenado pela Profª Drª Célia Maria Retz Godoy dos Santos, onde foi possível perceber a falta de conhecimento sobre a área de comunicação por essas empresas. O objetivo é mostrar a importância da comunicação e principalmente como o profissional de Relações Públicas pode atuar nessas empresas

Organizational communication and innovation in micro and small companies: a study on the application of the Innovation Radar

This paper is a study on corporate communication and the ability to innovate in small businesses. The guiding question seeks to respond whether organizational communication is able to make progress and / or support innovation in micro and small companies, and the main objective is to analyze the relationship between innovation and organizational communication. It was applied the case study method and document research for interpreting a diagnosis instru- ment called “Innovation Radar” in a small business company located in the countryside of São Paulo state. The diagnosis is made based on assessment dimensions aimed at checking the maturity and the degree of innovation in micro and small companies. By evaluating these di- mensions it was possible to build analytical frameworks and highlight the influence of corporate communication in promoting innovation. The results indicate that every dimension of the “In- novation Radar” can improve their performance by means of corporate communication.