Television violence and young adults in Brazil: a content analysis of the popular telenovella, Malhação = Violência na televisão brasileira e jovens : uma análise de conteúdo da telenovela popular, Malahção

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Geografia e imagem publicitária: um diálogo possível

The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

Co-simulation tools for networked control systems: revision and utilization

Networked control systems (NCSs) are distributed control systems in which the sensors, actuators, and controllers are physically separated and connected through an industrial network. The main challenge related to the development of NCSs is the degenerative effects caused by the inclusion of this communication network in the closed loop control. In order to mitigate these effects, co-simulation tools for NCS have been developed to study the network influence in the NCS. This paper presents a revision about co-simulation tools for NCS and the application of two of these tools for the design and evaluation of NCSs. The TrueTime and Jitterbug tools were used together to evaluate the main configuration parameter that affects the performance of CAN-based NCS and to verify the NCS quality of control under various timing conditions including different transmission period of messages and network delays. Therefore, the simulation results led to the conclusion that despite the transmission period of messages is the most significant factor among the analyzed in the design of NCS, its influence is related to the kind of system with greater effects in NCSs with fast dynamics.

A criança nativa digital no contexto de filmes publicitários

Pós-graduação em Psicologia - FCLAS

On data-centric misbehavior detection in VANETs

Detecting misbehavior (such as transmissions of false information) in vehicular ad hoc networks (VANETs) is a very important problem with wide range of implications, including safety related and congestion avoidance applications. We discuss several limitations of existing misbehavior detection schemes (MDS) designed for VANETs. Most MDS are concerned with detection of malicious nodes. In most situations, vehicles would send wrong information because of selfish reasons of their owners, e.g. for gaining access to a particular lane. It is therefore more important to detect false information than to identify misbehaving nodes. We introduce the concept of data-centric misbehavior detection and propose algorithms which detect false alert messages and misbehaving nodes by observing their actions after sending out the alert messages. With the data-centric MDS, each node can decide whether an information received is correct or false. The decision is based on the consistency of recent messages and new alerts with reported and estimated vehicle positions. No voting or majority decisions is needed, making our MDS resilient to Sybil attacks. After misbehavior is detected, we do not revoke all the secret credentials of misbehaving nodes, as done in most schemes. Instead, we impose fines on misbehaving nodes (administered by the certification authority), discouraging them to act selfishly. This reduces the computation and communication costs involved in revoking all the secret credentials of misbehaving nodes. © 2011 IEEE.

A utilização da internet nos espaços de acesso livre sob a perspectiva dos estudos culturais latinos-americanos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ensino e aprendizagem de estatística por meio da modelagem matemática: uma investigação com o ensino médio

Pós-graduação em Educação Matemática - IGCE

A autonomia no processo de ensino e aprendizagem de línguas em ambiente virtual (teletandem)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estrutura trófica da comunidade de peixes de riachos da bacia do rio Itanhaém, litoral sul do estado de São Paulo, Brasil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Se beber não dirija: representações sociais de universitários sobre propagandas televisivas de cerveja

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fóruns online na formação crítico-reflexiva de professores de línguas estrangeiras: uma representação do pensamento crítico em fases na/pela linguagem

This paper describes an investigation into the initial training of foreign language teachers (German and English) and the internships required in the fourth year, considering the possibility that online forums may provide a virtual environment for the manifestation of critical thinking by future teachers. We analyze the messages and themes addressed in three forums, based on concepts of critical thinking and on the theoretical model of Practical Inquiry proposed by Garrison, Anderson and Archer (2000; 2001). For a better understanding of the phases in discussions on topics, we use the model of these authors, also identifying some discourse markers characterized by them, mainly based on the assumptions of Systemic Functional Linguistics (HALLIDAY, 1994) and on the types of conversational moves proposed by Eggins and Slade (1997). A new model was created based on the selected theoretical underpinnings and on the analysis of the data, as well as the conclusion was that online forums can be considered an important tool for the manifestation of teachers' critical thinking and for a critical reflexive education, in a context marked by the specificities of information society.

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Projeto Meraki

We realize this days a spacing of individuals, on what concerns their relationships with others. At the same time, the technologies and the possibilities of virtual interaction are more and more present and developed. At this point, we draw a connection between the virtual immersion and the detachment from personal and face to face relationships. Wear this reality, this project proposes a discussion of the communications while transmitting messages and content, as well as a basis for social relations developed between individuals in a given society. From this analysis, we depart for the development of an action joining the Public Relations and Design, while communication areas that when involved, enable the development of an empirical theory for the increased use of social relations, through the feelings

Escolarização de elites na perspectiva das famílias

We investigated strategies for children education of academic elites. Our study had as basis researches done in Brazil about the scholarization of elites’ groups during the last two decades. The theorical referential for the definition and the problematization of our object of study was based on Almeida and Nogueira’s works (2002), Bourdieu and Passeron (1975), Brandão and Lellis (2003), Busetto (2006), Lacerda and Carvalho (2007) and Nogueira (1998; 2002; 2005). We developed desk research on the pedagogical proposals of a high school in São Paulo state, its image among the society analyzed through advertising material and the application of semi-structured interviews with six families. The results shows that not only the educational but also the families goals in maintaining privileged positions in terms of children’s admission to universities and courses of high prestige, and the perpetuation of the condition in belonging to an elite group.