Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Sport techniques in physical education school: a look at the socio-cultural trends

Teaching sports techniques lessons of Physical Education is a very controversial subject. We must emphasize the fact that called our attention, that dealing with sport in a critical way would be the same as being against the teaching of the art. Several factors contributed in shaping this reality, among them we suspect that the proposal's incomprehension made within the socio-cultural trends. Thus, the aim of this work was to investigate the technical aspects of sports in teaching of Physical Education, as socio-cultural trends part. Throughout the text it is possible to identify new goals considering sportive techniques such as the concern with interests of students who movement, consideration of cultural repertoire of these students, in addition to proposing that the lessons do not restrict implementation of these movements, but also includes the knowledge of social, political, economic and cultural universe of sports events.