Análise das estratégias comunicacionais de grifes de luxo na Internet

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Experiência audiovisual e infância: em busca do que escapa ao primeiro olhar

Pós-graduação em Educação - IBRC

Ciências da Funcionalidade Humana e Sustentabilidade Ambiental: a junção das partes constitui o todo?

The content of this article addresses two complex issues that concern contemporary society: Science of Human Functioning and Environmental Sustainability. On the one hand, the Science of Human Functioning, meeting the principles of the International Classification of Functioning (ICF) and Universal Design, aim the development of accessible projects, products and environments, used by everyone, at the greatest extent possible, free from adaptation or plans to remove architectural barriers. The Universal Design is a process for creating products that are accessible to everyone, regardless their personal characteristics, age, skills and needs. On the other hand, Environmental Sustainability, with principles already imbricated in the Science of Human Functioning, traverses towards the acquisition of realistic measures for the segments of human activities. Based on the emphasis of the sustainable development, it aims to meet current needs not compromising the possibility of future generations to meet their own needs. Thus, it seeks the balance in coexistence between men and the environment by taking care of environmental, social and economic aspects and seeking for alternatives to support life on Earth with no harm to the quality of the planet in the future. It is argued that the combination of the issues contains relevant potential for interdisciplinary action, bringing together professionals from several fields of knowledge that, by socializing their experiences aiming at improving the human functioning and quality of life of people and environment, will be able to innovate and reinvent the knowledge for benefiting welfare, thus contributing effectively to society.

Os deslimites da poesia e os reflexos do mundo: uma leitura de No banheiro um espelho trincado

Lyric poetry is where the relationships between world perception, language and representation are mostly problematized. In fact, poetic creation oscillates between the desire of a realistic expression of the world, beings and things and the understanding that its urgent task is simply to reinvent the world order and denaturalize it. Thus, Sérgio Mello’s poems in No Banheiro um Espelho Trincado (2004) conceive a poetry mainly concerned on the tension between words and things; between the lyric subject and the world; between language and the reality it encloses, through groups of images that range from the natural to the rupture process. His poems are small pieces of narrative, scenes that are articulated through the cutting technique, like the process of a cinematographic edition.

Uma análise da presença sindical nos Institutos de Previdência Municipal na região do ABC

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O papel do relações públicas na cultura da convergência

In the globalized world of capitalism, the organizations need to reinvent themselves in order to conquer the attention of the consumers. The offer of similar products is huge and it is necessary to innovate so the consumer will pick yours. The storytelling comes as an auxiliary tool for this difficult task. The transmedia is a tool that will put the products in many different media platforms. The convergence culture exists to make the experience with the brand become closer. Sometimes the consumer dictates the rules; in other moments the producers take this function for themselves; nowadays, this relation occurs in terms of the intense interactivity with the consumer. Concerning the Public Relations professional, among the questions that remain, we can city: where does the professional of Public Relations fit itself inside this complex context? Which would be its functions amid this whirlpool of information in the convergence culture era? These are the questions that are going to guide this paper

Análise de métodos alternativos para o ensino de química: uma síntese a partir das propostas de metodologias ativas de ensino

The lack of motivation and the excessive quantity of subject memorization are some of the main causes for the disinterest of students when learning chemistry. To change this scene, it's necessary that the teachers reinvent themselves and innovate during their classes, making use of alternative methodologies for the chemistry teaching process. The objectives of this work are to evaluate, from a constructive methodology approach, the characteristics, possibilities and limitations of some techniques and methods of teaching. This analysis allowed to present the results in the form of a table summarizing these characteristics and can be useful for teachers to choose the right strategy to be used