Coptobrycon bilineatus (Ellis, 1911) (Characiformes: Characidae): redescription and comments on its phylogenetic relationships

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Redescrição e osteologia de Bryconamericus exodon Eigenmann, 1907 (Ostariophysi, Characiformes, Characidae)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Ichthyofauna of the rio Itatinga in the Parque das Neblinas, Bertioga, São Paulo State: composition and biogeography

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise filogenética e revisão taxonômica de Hasemania Ellis, 1911 (Characiformes, Characidae)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Análise filogenética das espécies de Hemigrammus Gill, 1858 (Characiformes, Characidae)

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain