Experiências da precarização e precariedade do trabalho bancário: um enfoque sobre as narrativas de vida e trabalho do antigo e do novo bancário do Bradesco

Pós-graduação em Ciências Sociais - FFC

Projeto Memória Votorantim: construindo a memória corporativa e o uso das narrativas locais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Laboratório de História e meio ambiente: estratégia institucional na formação continuada de historiadores

Apresentação de proposta de ação institucional e seus fundamentos teóricos e metodológicos para a formação de professores de História. Enfoque na elaboração de material didático, nas atividades de ensino e aprendizagem e na avaliação sobre as questões ambientais presentes no conhecimento histórico escolar, nas práticas de pesquisa e educação ambiental. As experiências foram desenvolvidas em 2002-2003 pelo projeto História e Meio Ambiente: estudo das formas de viver, sentir e pensar o mundo natural na América portuguesa e no Império do Brasil (1550-1889), junto ao Núcleo de Ensino da Faculdade de Ciências e Letras da Unesp, em Assis/SP.

Um mapeamento das pesquisas sobre o livro didático de história na região sudeste: 1980 a 2000

Pós-graduação em Educação Escolar - FCLAR

Sociedade de Matemática de São Paulo: um estudo histórico-institucional

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

História da criação do curso de matemática na Pontifícia Universidade Católica de Campinas

Pós-graduação em Educação Matemática - IGCE

Famílias de crianças e adolescentes em situação de acolhimento institucional e o rompimento do convívio familiar: algumas reflexões

Pós-graduação em Serviço Social - FCHS

Diplomacia e defesa na gestão Fernando Henrique Cardoso (1995-2002): história e conjuntura na análise das relações com a Argentina

Pós-graduação em História - FCHS

Escritos nas fronteiras: os livros de história do protestantismo brasileiro (1928-1982)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O programa institucional de bolsas de iniciação à docência (PIBID) na formação de professores de matemática: perspectivas de ex-bolsistas

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Memória organizacional, memória corporativa e memória institucional: discussões conceituais e terminológicas

The proposal of present paper is to present a conceptual and terminological discussion relative to the terms: organizational memory, corporate memory and institutional memory that is a subject still little studied and explored in the academic area. The study is theoretical focus and the research kind is bibliographical. As research sources were utilized: books, digital libraries of theses and dissertations in the scope of the country and CAPES Journals Portal. This study is in course and is part of doctorate research "Organizational memory and the knowledge bases constitution". As the partial results, observes that the question about "memory" is studied by different areas of knowledge: Psychology, Neurosciences, History and others; the concepts about organizational memory and corporate memory are studied by Administration and Information Systems areas; the concept of institutional memory is more studied by Business Communication area focusing the company history. Beyond that, observes the use of another term, social memory, utilized by Information Science and History areas.

História ambiental: um olhar prospectivo

Examination of methodological approaches and work possibilities for historians in the research and teaching of history of environment, its themes and potential objects of studies. The attention to books and articles helps on this balance and on the identification of future routes for the Environmental History in Brazil. This historiographical practice has been keeping, among us, a salutary opening for the dialogue with the foreign historiography, with an increasing valorization of the research in Latin America and with social science and natural subjects. The incipient Foreign Exchange Program suggests the tasks and the success found by this approach will be result of the interaction between researchers, projects in group, circulation of publications and institution strengthening of the historical knowledge in the beginning of the century.

A propaganda institucional como instrumento das relações públicas: análise semiótica da campanha comemorativa aos 60 anos da Petrobras

The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

Entre a teoria e a história: a política comercial dos Estados Unidos na década de 1980

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Conhecendo o passado para planejar o futuro: um plano de relações públicas para a Associação Atlética Acadêmica Unesp Bauru, baseado em seu histórico institucional

This paper discusses issues related to the relationship of the Associação Atlética Acadêmica Unesp Bauru with stakeholders, its acquired image and the construction of this image throughout its history. Through a survey of former members, deepening interviews, image search analysis with campus students in 2011 and redemption of the entity's files entity is proposed a public relations plan aimed at improving the position of Atlética strategically with the new demands of its stakeholders. Thus the work aims to analyze the image of the members based on their institutional memory and students regarding the entity and thus propose a plan that is as faithful as possible to the dualistic views of these two public, improving the processes and actions of the Association