13 resultados para Festivals

em Repositório Institucional UNESP - Universidade Estadual Paulista "Julio de Mesquita Filho"


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Pós-graduação em Ciências Sociais - FFC

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Pós-graduação em Artes - IA

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em História - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Millennia ago, through the myths of greeks gods and demi-gods, comes a series of celebrations called Pan-Hellenic Games. Among these festivals, the most famous was certainly the Olympic Games - the Olympics. Forbidden by Rome in the third century AD, they are considered to worship the pagan gods, were rescued in 1894 by Pierre de Coubertin. Over 113 years and 29 Olympiads, the event took gigantic proportions and the right to host the Games has become one of the closest racing of the modern world. Catalyst for urban development, the Olympic Games were the subject of dream for the city of Sao Paulo in the 2000’s, and an internal dispute was fought with Rio de Janeiro to get the right to host the 2012 Games. A team of Paulo Mendes da Rocha and associates was responsible for designing the plan. Eliminated from contention, Sao Paulo forgot the Olympic dream, and in October 2009 the city of Rio was finally chosen to host the Olympics in 2016. This project aims to rescue the look of architectural and urban plan Sao Paulo 2012 and with a critical and poetic eye create a visual identity for a fictitious victory in the election of São Paulo in 2003. Not aiming to create a corporate identity program - because this is not the mission of the architect - but look at Sao Paulo and the Olympics with poetry and criticism in the true Olympic spirit of peace and hope.

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This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

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One of the interests of leisure is social and involves the festival. The holidays can be of different types and occur in different places, having lots of functions as the union of those involved, the development of creativity, fun and identification with the culture. The festivities are part of the play culture. The school, being an environment that deals directly and indirectly with the culture of organized behavior and appreciation of the discipline, often in second person through the formation of relationships, cultural transmission and access to the traditions of the groups around it. The entertainment component of culture in the school also finds himself sidelined in a society of work and a school that educates more to the labor market. The parties almost do not occur at school and when they happen, are given in order to make profits and sell consumer goods, apart from values that are intrinsic. In this study the objective was to deepen the study of parties, given that these are elements provides the establishment of the identity of a group of groups and of each individuals. When it comes to educating people, parties contributed to the emancipation of the human being which is cultural. Was developed a study in the field about the theme parties at the school, to understand whether and how it is being taught in schools, and what is its real importance for teachers and students, since we consider it fundamental to the development of culture and leisure culture of individuals. For this, we conducted a qualitative study based on a field research, using as a tool for collecting a semi-structured interviews with 52 students from 6th grade (7 years) from two schools at Ibitinga-SP, since one of them was a public school and the other a private school. Based on data collected from interviews and analysis, we found that the parties do not happen in schools, students do not learn what is leisure, and do not study or folklore festivals in physical...

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Pós-graduação em Psicologia do Desenvolvimento e Aprendizagem - FC