Daspu e a redefinição da representação social da prostituta nos meios de comunicação de massa do Brasil

Pós-graduação em Comunicação - FAAC

Padronização lingüística e cultural provocada pelos meios de comunicação de massa

No Brasil contemporâneo os meios de comunicação de massa, particularmente a televisão, estão exercendo papel muito importante no processo de integração cultural e de homogeneização da língua. Tratando-se de um país de enorme dimensão territorial e com um considerável contingente de analfabetos (25% da população total), a televisão exerce uma função integradora fundamental, especialmente em virtude do grande avanço tecnológico desse veículo e da vasta audiência que ela possui em todo o país, inclusive entre índios. A televisão como os demais veículos estão democratizando o saber, a informação e o entretenimento. Entre os meios impressos, as histórias em quadrinhos possuem o maior público. Difundem o registro coloquial culto, com ligeiras concessões aos erros típicos do código oral. Os meios de massa, especialmente os impressos, poderão colaborar para uma saudável uniformização da língua portuguesa no Brasil.

Flash Mob: da rede à praça

This work explores the flash mobs, which are flash mobilizations arranged by intent that involve a large number of people to do something together in a pre-arranged place. With the advent of 2.0 Internet, the sharing of information and the mobile virtual communication grown up and showed behavior of an individual person to meet for a common interest. Those affective relationships born in the social networks come to the urban space in a real-virtual space junction and the possibilities of that are unexplored yet. Studied by this work, the Y generation is the flash mob most popular public and uses those mobilizations to reinforce their fan identity and appreciation for a media product

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

A comunicação empresarial mediada por Intranet no setor de hotelaria: um estudo exploratório em Bauru (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação sinestésica midiática

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Formação da Rede Vida de Televisão: entre a política brasileira de concessões televisivas e as diretrizes católicas de comunicação social, 1989-1995

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comunicação atualizada na linguagem das crônicas: um exemplo de Carlos Drummond de Andrade

No presente trabalho abordamos o gênero jornalístico-literário da crônica na divulgação da cultura de uma época. Tentamos ilustrar o fenômeno através de uma análise do estilo drummondiano nas suas crônicas das décadas de 40, 50 e 70.

Políticas e gestão da comunicação no Brasil contemporâneo

O volume, organizado pelo professor Danilo Rothberg, reúne artigos de docentes e pesquisadores de pós-graduação das áreas de ciências humanas e sociais que buscam esclarecer ações que envolvem a comunicação desenvolvida por atores sociais a fim de ampliar os espaços democráticos. A maior parte dos artigos são de autoria de docentes da Unesp e tratam de temas relacionados à comunicação via Internet e de sua aplicação em iniciativas políticas e de interação de instâncias de poder com o público. Mas o livro ainda discute outros meios, como rádio e televisão, além da comunicação organizacional. A obra procura aplicar o conhecimento científico no campo da comunicação desenvolvido nas universidades à realidade do Brasil de hoje. Diante do quadro de constante inovação das formas de se comunicar observado nos últimos anos, os autores contribuem para superar um cenário de aparente falta de informações sobre as realizações políticas e de gestão do setor.

Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Comunicação pública e democracia digital nos processos de participação cidadã: uma análise do Portal Brasil, sob os princípios de E-engagement

This article conducted an analysis of Portal Brazil, specifically in the areas of “Education” and “Economy and Employment”, by according to the principles of e-engagement defined by the Organization for Economic Co- operation and Development (OECD). For understanding of this work, were elucidated concepts such as public communication - trajectory, principles and relations -, digital democracy, e-government and engagement and civic participation. Through this analysis was realized the importance of public communication in the processes of opinion formation and stimulus to citizen participation, as well as the performance of the internet as a facilitator instrument in the processes of relationship between State and Society

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

A construção da notícia no portal choike.org: comunicação alternativa na internet

This project aims to study the influence of information technology in the construction of new forms of citizenship. A large space as possible by the Internet allows the emergence of alternative news sources, as opposed to the means of mass communication. The research will take from the study of the news portal Choike.org. Maintained by civil society representatives, the website has a proposal to address topics that are infrequent in the media hegemony. To facilitate the study, we established a cut. Let's look at five bulletins Choike.org portal between the years 2005 and 2010 that address the issue of agrarian reform in Latin America, especially in Brazil. The issue is discussed by the media in general, however has more emphasis between the means of alternative journalism. For Choike.org portal, agrarian reform this intrinsically linked to social development. Therefore, this analysis seeks to highlight the role of new technologies as an important tool to aid discussion of the issue in the media as having specific focus to the issue of land reform

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS