Influência da expectativa do consumidor na aceitação de cachaça orgânica

The influence of consumer expectation on the acceptability of four samples of commercial brands of organic and conventional cachaca was assessed by fifty-six consumers. The cachacas were evaluated in blind sensory test, expectation test and real sensory test. In blind test, consumers evaluated the samples in absence of any expectation, followed by expectation test, when consumers had read organic cachaca information and indicated how much they expected to like or dislike the drink and finally, in real test, evaluated the drink with information and carry through new sensory evaluation. The assessed attributes were appearance, overall liking, flavor liking and purchase intention. Information of organic cachaca had positive influence on sensory acceptance and improved buying intention of all evaluated cachacas. Predominant effect were assimilation under negative disconfirmation, that is, although cachacas samples were not as well received by consumers as expected, consumers higher expectations resulted in higher acceptance of the samples, whether they were organic or not. The effect of consumer expectation on the acceptability of the beverage was statistically significant (p <= 0.05) for all samples evaluated.

Perfil do consumidor de frutas em cidades do interior do estado de São Paulo - SP

Estudos relacionados ao perfil do consumidor colocam-se como importante subsídio à participação competitiva dos diferentes segmentos nas cadeias agroalimentares e para a própria organização da mesma. O objetivo do presente trabalho foi o de identificar o perfil dos consumidores de frutas em cidades do interior do Estado de São Paulo. A amostra foi constituída de 404 consumidores em pontos de venda previamente selecionados nas cidades de Botucatu, Avaré, Jaboticabal, Ilha Solteira e Tupã. Os resultados sobre o perfil do consumidor de frutas nas cidades pesquisadas sinalizam uma preocupação com as características do produto (saudáveis e saborosos), com o preço e com facilidades de acesso na compra. Os resultados apontam também para a necessidade de maiores estudos sobre a importância da informação relacionada aos aspectos mais valorizados (características do produto e preço) na estrutura de consumo.

Influência da expectativa do consumidor sobre a aceitação de suco tropical e de cachaça

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Interpretação do consumidor, avaliação da intenção de compra e das características físico-químicas do néctar e do suco de laranja pronto para beber

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Revisão dos contratos no Código de Defesa do Consumidor

Pós-graduação em Direito - FCHS

A qualidade dos serviços educacionais e a proteção do código de defesa do consumidor

Pós-graduação em Direito - FCHS

A ambivalência da técnica: os alimentos transgênicos e o direito à informação do consumidor

Pós-graduação em Direito - FCHS

Expectativa do consumidor de bebida funcional não alcoólica e percepção de alimentos funcionais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Redução de desperdícios no serviço de atendimento ao consumidor: estudo de caso do orçamento base zero em uma empresa de linha branca

The self-evaluation is increasingly necessary in a competitive environment, and a way for companies to self-evaluate is through your budget. Knowing the importance of this budgetary process, this study aimed to observe and analyze the developing process of a zero-based budgeting (ZBB) highlighting its best practices and difficulties and propose recommendations for other companies in general. This goal was achieved through a case study in an area responsible for the budgeting process in the customer services department from a white-goods company. Also was required to review the literature regarding the customer services area, waste reduction, cost management, budgets in general and the zero-based budgeting. After reviewing the literature and the study, we can highlight good practices and difficulties observed in the studied company, and also propose recommendations on how to develop a zero-based budget and evidence what plans, analyzes and justifications are essential in a good budget process execution

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

A subjetividade do novo agente produtivo-consumidor na produção orgânica: algumas experiências brasileiras e espanholas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A preservação da empresa diante da tutela do consumidor superendividado

Pós-graduação em Direito - FCHS

O marketing de experiência e o novo consumidor: um estudo bibliográfico

This study aims to elucidate the marketing experience and to show the fundamental role that strategic communication plays as a tool for approaching the target audience and for consolidating a brand. The necessity for differentiation and innovation increases with market competition, standardization of products and services and with a customer more demanding and careful, leading the sensorial experiences to a trend of communication capable of bringing closer the relation between consumer and brand. From a bibliography research, marketing concepts, public relations and marketing experience are studied, presenting national and international cases of success in the retail industry. The study focuses on the comprehension of actions that leads to experiences in the market environment