Gestão do lazer: os grupos de pesquisa em foco

This qualitative study aimed to investigate the research groups that focus on leisure management in Brazil. A documentary research was developed in the databases of the Directory of Research Groups CNPq - Plataforma Lattes. The results evidenced 12 groups in different Brazilian regions, predominantly in South region and in Tourism field. The same region also concentrates the largest production of complete articles; however, the field of Production Engineering leads the number of specific researches on leisure management. It is suggested further initiatives in order to implement and efficiently cataloging and disseminating academic information about leisure management.

Análise do conteúdo de propagandas de medicamentos psicoativos

O objetivo do estudo foi descrever as figuras humanas retratadas nas propagandas de medicamentos psicoativos quanto ao gênero, a idade, a etnia e o contexto social. Foi realizada análise de conteúdo de 86 impressos publicitários inéditos divulgados em Araraquara (SP) no ano de 2005. A associação entre as categorias foi analisada usando o teste exato de Fisher. Houve predomínio de mulheres (62,8%), sendo quatro vezes mais freqüentes que os homens em propagandas de antidepressivos e ansiolíticos. A maioria era constituída de jovens adultos (72%), de etnia branca (98,8%). As pessoas estavam em lazer (46,5%), em suas casas (29%) ou em contato com a natureza (16,2%). A mensagem transmitida foi que os medicamentos tratam sintomatologias subjetivas de desconforto do dia-a-dia, induzindo a um apelo irracional que pode refletir na prescrição medicamentosa.

Imprensa, política e publicidade: Um estudo sobre a revista Caros Amigos (1997-2006)

The article discusses the relationship between media, politics and advertising in the magazine Caros Amigos between 1997 and 2006. It studies on the weight of the Partido dos Trabalhadores in the funding of the publication and the charges made against the magazine's publishers due to this fact. © 2011 by Unisinos.

Artvertising: amores e dissabores entre a arte e a publicidade

Pós-graduação em Artes - IA

Análise das estratégias comunicacionais de grifes de luxo na Internet

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A temática ambiental e os cursos superiores de turismo do Estado de São Paulo

Pós-graduação em Educação - IBRC

Diretrizes curriculares nacionais para o curso de turismo: análise de dois projetos políticos pedagógicos

Pós-graduação em Educação - FFC

Construção e ancoragem ontológica do vocabulário básico bilíngë do turismo para fins didáticos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A Vila do Estevão e a dinâmica do turismo em Canoa Quebrada - Aracati (Ceará): cultura, território e atividades econômicas

Pós-graduação em Geografia - IGCE

No contorno da serra: campesinato, cultura e turismo em Guaramiranga - CE

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Imagem turística de Itanhém, litoral sul paulista

Pós-graduação em Geografia - IGCE

Análise do desenvolvimento do turismo no distrito de Gardênia, município de Rancharia/SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos

Objective: To verify whether the professionals who make use of advertising in Dentistry by means of billboards respect the ethical aspects determined by the Federal Council of Dentistry Resolution No 71, 2006. Methods: This was an observational study in which 178 billboards of dental clinics in the municipality of São Paulo were assessed. Results: Among the billboards analyzed, 91.4% belonged to private persons and 9.6% to corporate bodies. With regard to the ethical aspects related to the advertisement, only 44.9% of the billboards presented all the mandatory items in accordance with the Federal Council of Dentistry. The item found the least number of times in the advertisements was the registration number in the Regional Council of Dentistry (34.8%). Among the items allowed by the Federal Council of Dentistry, the telephone number (65.2%) was the most commonly found. Among the ethical infractions, 1.7% of the billboards advertised the terms of payment. Conclusion: Professionals are not following the ethical precepts established by the Code of Ethics in Dentistry, and awareness of these professionals needs to be aroused, so that information about their services is communicated and divulged in an ethical manner.

Fear and adventure tourism in Brazil

The search for new non-routine emotions and sensations has become a decisive factor in taking part in adventure tourism. As Barros and Dines (2000) have pointed out, Brazil's natural resources are abundant and have been widely used to promote the nation's tourism. Empirical literature describes fear as one of the main emotions in adventure activities, and for this reason a questionnaire was designed to examine the presence of fear before and after three adventure activities (parachuting, white-water rafting, and rock-climbing). This study not only aimed to consolidate fear as a fundamental emotion in performing such activities but also to stimulate interest for further studies in this area. (C) 2009 Elsevier Ltd. All rights reserved.

TOURISM IN CAVES and THE CONSERVATION of THE SPELEOLOGICAL HERITAGE: THE CASE of SERRA da BODOQUENA (MATO GROSSO do SUL STATE, BRAZIL)

Heros Augusto Santos Lobo & Edvaldo Cesar Moretti: Tourism in Caves and the Conservation of the Speleological Heritage: The case of Serra da Bodoquena (Mato Grosso do Sul State, Brazil)The Serra da Bodoquena is the region in the state of Mato Grosso do Sul, Brazil in which the Municipality of Bonito is located. This municipality is the primary calling card for tourism in the state and is one of the most developed areas of ecotourism and speleotourism in the country The tourism there is entitled ecotourism, and is designed to be sustainable. The present case study focuses on the ecologically Sustainable aspects of the spleotourism practiced there, especially the proposals for tourist carrying capacity adopted. The results and discussion provide Suggestions for the adoption of a different formulation of carrying capacity focusing on both operational and quantitative aspects. Ecologically Sustainable speleotourism in the Serra da Bodoquena should be possible as long as new proposals limiting visitation are adopted which conform to technical environmental management procedures and consider the interests of local stakeholders.