Blog para o basquetebol: uma ferramenta no processo ensino-aprendizagem-treinamento dos sistemas táticos

Pós-graduação em Desenvolvimento Humano e Tecnologias - IBRC

Desenvolvimento de um instrumento multidimensional para avaliação de práticas de ensino no processo de aprendizagem

Pós-graduação em Engenharia Mecânica - FEG

Comparative analysis of different meat traceability systems using multiple criteria and a social network approach

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

O desenvolvimento de projeto como instrumento de ensino de matemática

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Formação do técnico de enfermagem para administração segura de medicamentos: proposição de tecnologia educacional virtual

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Diretrizes para o uso da gestão de design a partir de um diagnóstico setorial das microrregiões de Araçatuba e Birigui do Estado de São Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Redes sociais como ferramentas pedagógicas no ensino de biologia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Síntese estendida: uma investigação histórico-filosófica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A atualização do PROUCA nas escolas estaduais do Estado de São Paulo

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Reflexões sobre o conceito de atendimento humanizado em Odontologia

Humanization at dental care is highly important due to uneven relation between scientific / technical advances in dentistry and thequality of human contact. The dental treatment goes beyond the field of scientific knowledge. Therefore, the dental treatment requiresbalance among technical skill, scientific training, and humanist vision of health promotion. Contemporarily, humanization is understoodas tripod based on user's rights, dental practice and organization of a humanized model. Curriculum integration of ethical, humanistic,scientific and technical contents is an important and current challenge on teaching / learning process for professionals at Dentistry. Thispaper aims to, guided by the literature review, to present some considerations on human care in dentistry, with emphasis on theimportance of professional /patient relationship for promoting oral health. It is suggested that dentists reflect on the urgent need ontheoretical basis of humanization and patient-professional relationship for health care.Descriptors: Humanization of Assistance; Dental Staff

A avaliação na voz dos profissionais da educação: a experiência do município de Paulínia/SP

Pós-graduação em Educação - IBRC

Um estudo de retas do plano e uma abordagem para o ensino médio com o software GeoGebra

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)