Relações públicas e o planejamento estratégico nas instituições de ensino superior privadas

The society of the information brings with it a lot of changes day by day of the organizations, mainly for characterizing as a flexible society, in net and ruled in technological progress. The contemporary organizations are inserted in that reality and they need be maintained in markets more and more competitive. The Private Institutions of Higher education enter in this logic for they be organizations with lucrative ends that suffer strong influence of the external and internal atmosphere. To stand out, such Institutions need to count with a strategic administration, ruled in an own strategic planning for the branch in that acts. The professional of public relationships is shown capable to develop their main functions in such complex market. For so much it needs to participate in the global planning of the Private Institutions of Higher education, at the same time in that it develops it planning of the communication, intrinsic to the global strategic planning. This way, the present study treats of the professional's of Public Relationships possible contributions, ruled in theoretical data, inside of Private Institutions of Higher education in the Brazilian current scenery

Educação e preparação para o trabalho: análise de políticas públicas em um município do interior do estado de São Paulo

Pós-graduação em Educação - IBRC

A prática pedagógica e avaliativa de uma escola do interior paulista

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Inclusão no ensino superior: das políticas públicas aos programas de atendimento e apoio às pessoas com necessidades educacionais especiais

Pós-graduação em Educação - FFC

Estudo analítico sobre a crise do sistema escolar público: produção de discursos, crenças, atores e instituições envolvidas

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Perfil da farmacoterapia utilizada por idosos institucionalizados: uma análise dos problemas relacionados ao uso de medicamentos em instituições de longa permanência para idosos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Uso da linguagem documentária na busca da informação em bibliotecas universitárias: a perspectiva dos deficientes visuais

Pós-graduação em Ciência da Informação - FFC

As fundações de apoio às universidades públicas: efeitos da reforma do Estado na educação superior brasileira

The article discusses support foundations for public universities starting from the effects of State reform on Brazilian higher education in the 1990s. Based on Max Weber’s Comprehensive Sociology and on bibliographical and documentary research, it socio-historically circumscribes the management model of State administration and the concept of foundation. As one identifies the intersections between the guidelines of support foundations and the purposes of managerial administration, one understands the significance of such institutions for university management and the tendency towards commodification of Brazilian higher education.

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Compras públicas ambientalmente sustentáveis em um contexto de green supply chain management: um survey sobre o papel do treinamento ambiental, empowerment dos funcionários e fatores influenciadores externos

Pós-graduação em Engenharia de Produção - FEB

O ensino de língua estrangeira nas escolas públicas estaduais paulistas e as novas tecnologias

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

A competência em informação como fator crítico de sucesso para a pesquisa na área de ciência da informação: transferência de princípios para reflexão

This study is to provide parameters from theoretical and exploratory research in the creation and institutionalization of information science to establish a link with Information Literacy. Approaches are presented in which contributions allow us to understand the relationships and kinds of science in general and their applicability to the population studied, since these theories have a big relationship with the deepening of the area and their social, cultural and economic relationships. We hope to contribute with selective reference to assist the understanding of the issues arising from information science and the knowledge generated by its researchers. This requires developing new skills of access and use of information, providing an interaction between information literacy and knowledge building in Information Science.

Planejamento participativo e sua intersecção com as relações públicas: reflexões sobre a metodologia PACA

El fenómeno de la globalización está directamente relacionado a la expansión de mercados. Éstos no conocen fronteras e impactan la vida en todas las sociedades alrededor del mundo. En ese contexto, quedan fragilizados los que tienen menos poder de compra o poder tecnológico. Para sobrevivir a esta tendencia, comunidades se estructuran de modo a promover el desarrollo económico local. Son, así, conjugados esfuerzos por intermedio de planeamientos que involucran y estimulan la participación de actores locales. Una de las metodologías que se ha mostrado eficiente para un proyecto participativo es la PACA, acrónimo de Participatory Appraisal of Competitive Advantage. Este estudio busca presentar y reflexionar, por medio de una investigación bibliográfica, la posible intersección entre planeamiento participativo y las Relaciones Públicas, resaltando para tal, la metodología PACA. En resumen, la metodología PACA exige el establecimiento de un efectivo relacionamiento entre las personas y organizaciones involucradas para lograr sus objetivos. Es una técnica de planeamiento participativo que conduce al desarrollo económico local por promover la sinergia de actores de la comunidad. Como resultado de la investigación fue posible identificar que las actividades que dan soporte a la metodología PACA son intrínsecamente relacionadas a las actividades de Relaciones Públicas, a medida que es función primaria de estos profesionales el uso de destrezas educacionales y comunicacionales para promover el establecimiento de relacionamiento entre individuos con organizaciones, instituciones y entidades.

Nos limites do Jequitinhonha e Mucuri (MG): políticas públicas direcionadas ao espaço rural

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)