105 resultados para Literary forgeries and mystifications


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Pós-graduação em Letras - FCLAS

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This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

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Pós-graduação em Letras - FCLAS

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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The work and the trajectory of literary critic and journalist Austrian-Brazilian Otto Maria Carpeaux (1900-1978) are studied from the relationship between literary criticism and the diffusion field in Brazil. Between the decades of 1940-1970, Carpeaux has played a prominent role in the formation process of the reader and reading in Brazil, as evidenced by his intense activity as a critic and essayist. Will also be developed reflections on the place occupied by Carpeaux in the field of criticism in Brazil. Two hypotheses are developed: a) Carpeaux`s work was affected by a lack of legitimacy of his contemporaries in the decades of 1940-1950, as can be seen, for example, in peripheral treating conferred on him by the field of diffusion and consecration instances we can read, the editorial market. b) Carpeaux such as an Alvaro Lins`s heir in the Correio da Manha, also inherited a criticism model that lost prestige in the light of the New Criticism growing influence occurred in the country, which shifts the critical role from the newspaper to the university.

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The aim of this article is to analyze the journalistic elements existents in Sérgio Augusto’s literary criticism, in the column Prosa de Sábado, from the Supplement Sabático of the newspaper O Estado de S. Paulo. From the methodological point of view, it is guided by the studies of Pierre Bourdieu’s field theory. In addition, it discusses the relations between literary criticism and journalistic criticism based on Silviano Santiago and Flora Süssekind’s reflections, looking for establishing connections with the journalistic elements that inform Sergio Augusto’s literary criticism.

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Pós-graduação em História - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The aim of this study was to develop a qualitative research of bibliographic nature, in order to verify how has been the use of new Information and Communication Technologies (ICTs) and literary reading in early childhood education.. It is believed to be necessary for children, since their early childhood, to, be in contact with various literary works of aesthetic value, which will enable them to understand this particular literary language - and the imagery that comes with it - what can instigate appreciate literature and get the reading habit. The use of ICTs by children beyond the use of games and watching stories on computers, tablets and smartphones, for example, for the production of videos and slides or creating stories, enable new experiences of redesigning and construction of knowledge and culture. The idea for this research came from reading the numerous texts that deal with the need to understand the child as an active subject in the construction of culture and society, rather than as receiving reproductive and cultural orders (CRIANÇAS, 2012). In this sense, in addition to the newsletters Equity For Children: Latin America (CRIANÇAS, 2012), the understanding of childhood and child in the works of Walter O. Kohan (2005; 2006) supports this study. This research proposal was also based on authors and documents that point to the need to promote, since the first stages of Basic Education, the literary reading as a means of enjoyment and emancipation (LAJOLO 2001a; Barthes, 2007; FILIPOUSKY, 2009; BRAZIL, 2010; MACHADO, 2011; VASQUES, 2013), and an education connected to the technological advances of the twenty-first century (BRAZIL, 1997, CHAVES, 1998; DEMO, 2008)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)