O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Os rumos do desenvolvimento nos anos 50: as visões da Cepal e de Roberto Campos Araraquara – SP 2012

In the decade of 1950, the economic policies almost in their entirety, are aimed at promoting domestic industry, culminating finally in the most consistent action planned in favor of industrialization in the economic history of Brazil: the Plano de Metas (Goal’s Plan). This study aims to analyze the Brazilian planning at this moment studying the proposals in the economic thought of the Economic Commission for Latin America and the Caribbean (ECLAC) and Roberto de Oliveira Campos, divergent, but both connected to important reports of the Brazilian economy developed in the period, which served as the basis for policies at the period and even Goal’s Plan, and with enormous influence on the decisions of the 50s. The first one was the most important school of thought in the Third World. Campos was one of the most important thinkers of the economy in the period, one of the most consistent critics of ECLAC, and their proposals were very close to what was actually executed. The paper concludes that, despite the importance of ECLAC thought, this encountered difficulties applying workable solutions to economic growth. The eclectic tone of Roberto Campos brought clarity to his proposals, and these, when applied, have led to growth

Caracterização tectono-sedimentar do Grupo Lagoa Feia (Eocretáceo) no Campo de Pampo, sudoeste da Bacia de Campos

The Lagoa Feia Group (Early Cretaceous) is widely distributed around the Campos Basin, forming deep prospects in the basin. It has two large coquinas platforms shellfish, and the lower deck constituent important reservoir in the southwestern of this basin, a producer of oil in the trend-Badejo-Linguado-Pampo. Due to the rising national energy demand is necessary to see the incorporation of technical knowledge and training of human resources in the knowledge of petroleum reservoirs. In this sense, the Pampo Field, as well as other fields of the trend, fall as interesting target area for study. Accumulations of hydrocarbons are partitioning structural - stratigraphic only for the three fields. They are mixed origin of traps, with influence of structural, stratigraphic and diagenetic. With the development of catchment areas of the latter condition has manifested itself in such a way to verify parts with nonproducing wells, which are observed in the intervals coquinas are closed, with reduced thickness and / or low quality porous. The understanding of these accumulations, by testing structural, stratigraphic and reservoir and the use of geological and geophysical techniques, will bring a better understanding of the portions relating to economic accumulation or subeconomic development of hydrocarbons in this region, contributing to the scientific knowledge of the Pampo Field.

O relógio do Rosário anuncia A máquina do mundo: Haroldo de Campos relê Drummond

Considering fragments of the haroldian poem A Máquina do Mundo Repensada, this paper approximates Drummond and Haroldo de Campos. In this poem, the poetic person’s unquietness conducts him to very peculiar displacements: the one that concerns to the end of millennium, marked by the utopia’s collapse, by the subjectivity fragmentation, by the frontiers’ reconfiguration between people and places. Assuming what the drummondian fatigued eyes have seen, the poet Haroldo de Campos will (re)think his world disharmony

O sagrado em A máquina do mundo repensada de Haroldo de Campos: lições dos midrashistas

In this article we aim to discuss the treatment given to religiosity and sacral in the poem A Máquina do Mundo Repensada (AMMR), published in 2000. In spite of the existence of Bible transcriations made by Haroldo de Campos, especially in the last years of his life, we have made an option to discuss this in the poem because in its pages the religiosity and the sacral amalgamate with the poetic, revealing an interesting creative work.

O caleidoscópio dos clássicos: Haroldo de Campos (re)lê Camões

O objetivo deste artigo é discutir a leitura dos clássicos feita por Haroldo de Campos no poema "A máquina do mundo repensada", de 2000, em particular, e a leitura do cânone que o poeta empreende em sua trajetória, de um modo geral. O que se pretende elucidar é que a recepção dos clássicos por Haroldo de Campos é a base para a construção do seu projeto poético.

Haroldo de Campos e a utopia da escritura original

The aim ofthis article is to discuss the existence ofan original writing utopia in Haroldo de Campos, which seems to be more important to his work than the concretist utopia. It is possible to understand the Haroldo's poetry project since the establishment of a parallel between the epic aedo and the haroldian attitudes concerning the invention and the tradition, taking them as difference in the constitution of Haroldo's identity. Once he assumes a impossibility to rescue the origin itself, the haroldian project turns to the 'jetzeit" and that, secondly Agamben is very contemporaneous.

O mar e as viagens: épico e romance antigo em Galáxias, de Haroldo de Campos

The aim of this paper is to discuss the presence of epic and ancient romance as construction’s mechanism of the poem Galáxias by Haroldo de Campos, whose work was, all of the time, dedicated to both: innovation in poetry forms and rescue of tradition. It is quite important to investigate how epic and ancient narrative elements contribute to the meaning construction of poem Galaxias, written by Campos during thirteen years. This investigation appears to be very challenging because seems to be an opportunity to think about post-modern and post-antique, at the same time, making both instances dialogue. Galáxias seems to be exemplary to show this dialogue between present and past: it is a sea voyage book and a book as sea voyage, not only because the epic and ancient narrative have strong presence in the poem, but also because the poem central theme is the sea voyages – and the book.

Amphibians of grasslands in the state of Paraná, southern Brazil (Campos Sulinos)

Amphibian conservation depends on knowledge about species composition and distribution. This emphasizes the need for inventories, especially in poorly sampled areas. This is the case of Southern grasslands (Campos Sulinos) associated with Araucaria forest in the state of Paraná, southern Brazil. We sampled amphibians in 105 environments from 2004 to 2013 using transect sampling, active search and surveys at breeding sites. We found 61 anuran species and two caecilians. This is the first comprehensive list of amphibian species inhabiting grasslands in Paraná. This landscape deserves high conservation priority before these natural grasslands vanish.

Experimentação no ensino de física: um estudo escolas estaduais na região de São José dos Campos

This work presents the results of a study on the use of experimentation in physics teaching, presenting a survey on the use of this strategy in public high schools in the region of São José dos Campos. Data collection was carried out in schools by means of questionnaires prepared for physics teachers and students from three grades of high school. Data were obtained in eighteen schools distributed in the city of São José dos Campos (two in the central region, in the west, three on the east side, seven in the north and five in the south), a school in the district of Sao Francisco Xavier and a school in the town of Monteiro Lobato. Thus, data from 20 schools, 610 students and 20 teachers were analyzed. Among the main results, we highlight that over 80% of the students said that there is no physics lab at the school where they study, and less than 1% declares that uses laboratory weekly. We note that there is a laboratory in 25% of the schools in the northern region and 10% or less of the other schools. According to the students the proposition of the experimental activities by teachers is rare - only three schools in East Side the options sometimes and always exceeded the number of responses experimental activities are never proposed. We had 60% of the teachers who reported using the curriculum of the state of São Paulo to propose activities to students, and half of the teachers said they did not have classes experimental physics classes in initial training or had them in sufficient quantity to support the use of this feature in practice

Um estudo sobre teorias de dimensões extras: modelos de branas geradas por campos escalares

In this work we study extra dimensional theories, taking emphasis in braneworld models generated by real scalar fields. Firstly, we revise the Randall-Sundrum models and we discuss about some thick braneworld scenarios already considered in the literature. We introduce a new thick brane model in order to address the Standard Model hierarchy problem. Furthermore, we show that there exists a class of scalar fields models which are very interesting for analytical studies of thick brane scenarios. Finally, we analyze the braneworld consistency conditions in the context of f(R) and Brans-Dicke gravities, where we show that it is possible to evade a no-go theorem regarding thick brane scenarios

Coquinas eoaptianas do sudoeste da Bacia de Campos: fácies deposicionais, eventos diagenéticos e fatores controladores da qualdade do reservatório

Pós-graduação em Geologia Regional - IGCE

Aspectos quânticos e clássicos da instabilidade de campos fundamentais em espaços-tempos astrofísicos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cobertura verde: estudo de caso no município de São José dos Campos - SP

Guided by the concepts of bioclimatic architecture and wide range of benefits , the green roof stands out as one of the ecological techniques indicated to minimize weather disturbances arising from urbanization. However, little is known what are the reasons that are preventing its spread between the construction methods. To try to understand this unfavorable scenario , we collected technical , historical and urban information of São José dos Campos, where we attempted to analyze the potential of green roof as a tool against the negative effects of heat island

Calcários albianos de campo petrolífero na Bacia de Campos: fácies, diagênese e modelo deposicional

Pós-graduação em Geologia Regional - IGCE