O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

O Olhar do relações públicas na criação de uma agência experimental de comunicação

This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

Discurso e motivação: um estudo semiótico sobre livros de autoajuda de desenvolvimento profissional

The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books

Muito além dos muros

The art of dealing with the similar goes beyond simply contact a service provider to the recipient of the service , after the mouth is only part of the individual. The design PET - Saúde provides the academic experience of exploring the world beyond the walls of the college, which is simply phenomenal. This is the best way to form the dental professional with a humanist , critical and reflective view . Providing students the opportunity to encounter the reality of payphones and develop the general skills of the dentist , as communication with other professionals , experiencing multiprofessionality and transdisciplinarity , important in health promotion . During visits to municipalities were executed activities of health care with prevention and rehabilitation . Even against a background of lack of resources , lack of certain materials , common clinical presentation not prevented the carrying out of procedures and care . This experience is essential because it helps in decision making and establishment of costeffectiveness in their professional careers , based not only on scientific evidence , but also the needs of a given population . Therefore , the experience of participating in the PET allows the complete formation of the academic , also marked the Humanities and Social Sciences . Therefore, going beyond the walls of the college provides a comprehensive and humane view of the patient , which is no longer restricted to just one sick " part " , because it may have its context understood and integrated into the vision of each petiano .

Formação profissional e mediação pedagógica na era digital: educar para os meios e os meios para educar

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

A agência humana do professor de inglês no desenvolvimento de saber glocal na perspectiva sócio-histórica e dialética

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook

Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship

Competências em relações públicas: qualidades profissionais para atuação em comunicação pública

The professional skills desirable to graduates in public relations are defined by many authors of scientific specialized literature, and are continually developed throughout the academic life of the PR student. There are many opportunities of learning aspects such as professional behavior, responsibilities and challenges in the activity's various branches. The field of public communication has particularities that must be respected in order to have an effective communication process with quality and focused vision for citizenship building. This paper examines the specificities of public communication in Brazil, characterized by innovations of the right to information on public social policies, and offers a contribution to the characterization of the necessary skills and abilities of the communicator of this field in the contemporary scenario

Aspectos relevantes na sistematização das atividades recreativas: visão do profissional

Este estudo, de natureza qualitativa, teve por objetivo investigar os aspectos relevantes que direcionam a opção e a organização das atividades propostas durante as vivências com recreação, aplicadas no âmbito do lazer por profissionais coordenadores de hotéis, de acampamentos e atuantes do programa Super-férias oferecido pelo SESI (Sistema S, focalizando-se, especificamente, o SESI de Rio Claro). Para tanto, o estudo constituiu-se da união de pesquisa bibliográfica e pesquisa exploratória, durante a qual foi utilizada entrevista semi estruturada, como instrumento para coleta de dados. Os dados foram analisados descritivamente, por meio da técnica de Análise de Conteúdo Temático, tendo sido criados 3 eixos temáticos: Intervenção Profissional, Atividades Recreativas e Participantes. Os resultados apontam para a necessidade de um perfil geral e específico, para atuar com recreação, sendo que algumas características surgem como primordiais,como, pró atividade, responsabilidade e boa comunicação. Notou-se que existem carências na atuação profissional, às vezes, devido à qualificação, seja, em âmbito acadêmico, seja, dentro dos próprios estabelecimentos, que utilizam métodos de treinamento que ocasionam na perda dos aspectos pedagógicos inerentes às atividades, tendo em vista que, embora os elementos pedagógicos estejam presentes, eles não são compreendidos, pelos profissionais, em sua totalidade, tornando a atuação do profissional praticista. Quanto à elaboração de atividades recreativas, percebeu-se a presença de alguns valores educacionais, porém, nem sempre permeiam efetivamente durante a prática profissional. Notou-se ainda, nas atividades, a existência de estruturas básicas, com objetivos pré-estabelecidos, organização e execução planejados. Quanto à renovação do programa de atividades notou-se que esta acontece semestralmente visando apresentar novidades aos participantes. Pode-se...

As tecnologias da informação e comunicação na formação continuada de professores: uma proposta para o uso do laboratório de informática

Pós-graduação em Docência para a Educação Básica - FC

Tecnologias Digitais da Informação e Comunicação: explorando as possibilidades pedagógicas da produção de vídeos

Pós-graduação em Docência para a Educação Básica - FC

Comunicação pública e relações públicas: sintonia a favor do cidadão

O presente artigo pretende analisar a Comunicação Pública como uma vertente de comunicação focada na construção da cidadania, demarcando-se na contemporaneidade como uma iniciativa à participação do cidadão nos meios de comunicação. Destacamos, especialmente, o rádio por ser um meio de comunicação de amplo alcance viabilizando espaços de diálogo com o ouvinte, fomentando a reflexão a respeito de conflitos e divergências públicas, ou seja, como um agente gerador de cidadania. Nessa perspectiva faz-se uma conexão entre as teorias de Comunicação Pública em complemento ás teorias e habilidades de Relações Públicas, enfocando a atuação deste profissional comprometido com as questões sociais e como propulsor da cidadania.

Ensino de jornalismo: perfil profissional, regionalização das habilidades técnicas e competências

From 2002 on, when the curricular flexibility was ruled by the Education Ministry, the courses of Journalism in Brazil, more dedicated to improve teaching quality, have tried to adapt its curricular program schedules to regional realities. In this article, they aim to show how Journalism teaching is being provided in the Country and, at the same time, what students think of the disciplines and what do specialists and the press expect from them.