A nova configuração do paradigma cognitivo na Ciência da Informação: contribuições ao processo de conhecer do profissional da informação

Introduction: Studies about human cognition represent a relevant perspective in information science, considering the subjective actions of information professionals and dialogic process that should permeate the activity of subjects dealing with the organization and representation of information. Objective: Explore the approach of the cognitive perspective in information science and their new settings by contemporary needs of information to reflect on the process of meeting the professional information through the social reality that permeates the contexts of information. Methodology: Reflection on theoretical aspects that deal with the cognitive development to discuss the implications of the cognitive approach in information science and its evolution in the scope of the representation and processing of information. Results: Research in Information Science must consider issues of cognitive and social order that underlie information processing and the process of knowing the information professional as knowledge structures must be explained from the social context of knowing subjects. Conclusions: There is a need to investigate the process of knowing the information professional in the bias of socio-cognitive approach, targeting new elements for the understanding of the relationship information (cognitive manifestations) and its implications on the social dimension.

Comunicação de marcas de moda: nova proposta para a ação do Relações Públicas

This study has the objective of presenting a new suggestion to the public relations professional into the Brazilian fashion business, seeing that, besides promising and little explored, presents social-economic conditions that allow the profession actuation. For this, it has been deeply analyzed the social character of fashion history e its development parallel to the society historical and economic transformations, basing, then, the study of fashion history in Brazil. To understand contemporaneity and the relations which interlace on it, there were used two analyzes about nowadays social order, liquid pos-modernity, from Bauman; and the hypermodernity, from Lipovetsky. In this context, it‟s approached new ways of relating with marks and with products which, since their consumption, are prepared to posterior discard. In the accelerated scenario of marks and consumption, the human relations, more liquids and tenuous, create the urgent possibility of action from on communication professional, who knows to identify the consumers desires and foresee their needs, rendering the tenuous laces stronger and the relationships more solid. This is when the profession of public relations presents itself as a new proposal to create experiences and to tight the loose laces on the consumption era

Plano real e a nova realidade brasileira

This paper analyzes the Real Plan and its effects on two administrations of President Fernando Henrique Cardoso (FHC), a period which extends from 1995 to 2002. To this end, the study includes a brief review of the problems faced by previous plans, especially the Cruzado Plan and the reasons for the belief that it has been successfull in relation to inflation control. Additionally, seeking to describe the process of moving to the new currency towards stabilization, the paper describes the theoretical foundations of the Plan. In sequence, it defines the backround of both international and domestic monetary reform which was one important part of the Plan and therefore the reasons for the implementation of the monetary reform. Subsequently the paper deals with the effects of the Plan on the economy as a whole, covering also the way the economic measures were taken concerning the Mexican and Asian crisis, the policies used fot the exchange rate, interest rate, fiscal accounts, balance of payments, among other factors and the relationship between them. Hence, it describes the immediate and the long-term consequences of stabilization program in terms of output, employment, public deficit and debt. Therefore, it is important to note the various junctures to which the economy was exposed, and also to point out the challenges and obstacles arising from these changes for growth, which was sometimes fast, sometimes slowing down - the so-called stop and go. Of course, facts as the moving to floating exchange rate regime, the adoption of inflation targeting regime and the adoption of fiscal responsibility law along with the primary surplus policy were able to create a new economic environment and to contribute to later success of the Cardoso years

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

Historiografia da inserção do Brasil no regime internacional de acumulação nas eras FHC e Lula: do regional ao multilateral

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Estudo biogeográfico do alto curso do Rio Santo Anastácio: análise comparativa da qualidade da água em canais de terceira ordem

Pós-graduação em Geografia - FCT

Esquerda pós-moderna e emancipação social: uma resposta ao Fórum Social Mundial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Descrição de uma nova espécie de Rhodnius (Hemiptera, Reduviidae, Triatominae) da Amazônia

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)