Benefícios dos relatórios de sustentabilidade na competitividade e melhoria da gestão empresarial: estudo de caso do setor automotivo

The increase of the world population and their consumption power requires companies to increase their production capacity to meet demand. This production process is often performed without control and degrades the environment. In view of the stiffness of the legal requirements and the increasing of environmental concerns, companies need to act in a sustainable way to continue existing. The main objective of this study is to investigate how sustainability reports that follow the guidelines of the Global Reporting Initiative (GRI) can bring benefits to companies in the continuous improvement of its processes and the competitiveness of the sector. The sector chosen for the study was the automotive industry, due to its importance in the national economy and the significant impacts caused to the population and to the environment. The methodology consists of reading the GRI sustainability reports of companies and then performing a comparison among them and the bibliography of the subject. The results confirm the importance of the GRI sustainability reporting for companies and show how the selected indicators can contribute to the corporate management and to the control of its processes

Escalas de desenho urbano buscando sustentabilidade e qualidade de vida para um município mais saudável: o município de Capivari – SP

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Desafios da comunicação na gestão da sustentabilidade ambiental das organizações contemporâneas

The present production aims to approach environmental sustainability and communication to demonstrate that the public relations´s professional is capable of legitimation process´s assistance of ethics and coherent speechs and capable of sense´s construction´s assistance for environmental sustainability on contemporary organizations. This position shows that organization´s consistent speechs are connected with its institutional mission and effort besides, it is value and sensitive to interested parts that emphasis the environmental preservation and environmental project´s introduction, integrating organization with community. On this context it is constructed a discussion about Sustainability Report´s content and guidelines used for sustainability reporting framework, as where as main environmental organizational activities, analyzing three different companies and its respective Sustainability Reports on 2009. Thereby, it is pointed out relevance of efficient communication which deal with opposite interests between organizations and its stakeholders so that public relations focus on strategic management trying to include negotiation, dialogue, transparency and ethics to line up both interests

Resposta aguda de sessões de treinamento com pesos em diferentes intensidades, na sustentabilidade das repetições e no volume total, em mulheres idosas treinadas

Introdução: A utilização de diferentes intensidades em sessões de exercícios com pesos, para os músculos extensores do cotovelo, tem proporcionado diferenças na sustentabilidade das repetições e no volume total. Entretanto, devido às alterações do desempenho neuromuscular inter-membros, tais evidências não podem ser extrapoladas para membros inferiores. Objetivo: Comparar a resposta aguda de sessões de exercício com pesos, realizadas com diferentes intensidades, na sustentabilidade das repetições e no volume total, em idosas treinadas. Materiais e Métodos: Participaram do estudo 16 idosas (68,3 +-6,0 anos) treinadas com pesos. Os dados foram coletados em cinco sessões, separadas por no mínimo 48 horas de descanso. A intensidade, em quilogramas, do teste de repetições máximas (15 RM) foi determinada nas duas primeiras visitas e confirmada na terceira. Nas quarta e quinta visitas, foram realizadas as sessões com as diferentes intensidades (em uma sessão - três séries até a fadiga muscular concêntrica, com a intensidade de 100% de 15 RM; na outra sessão - duas séries de 15 repetições e na terceira série até a fadiga muscular concêntrica, com a intensidade de 90% de 15 RM). Em ambas as sessões, o intervalo de recuperação utilizado entre as séries foi de dois minutos. Todas as participantes realizaram ambos os protocolos e um delineamento crossover balanceado foi utilizado para determinar a ordem das sessões. Resultados: O teste t de Student para amostras dependentes demonstrou que o volume total da sessão de teste com 90% de 15 RM foi significativamente superior (22,5%; P < 0,01) ao da sessão com 100% de 15 RM. A ANOVA indicou efeitos principais de condição, momento ...(Resumo completo, clicar acesso eletrônico abaixo)

Eficiência Energética e sustentabilidade em edificações: um estudo de caso na biblioteca da UNESP de Guaratinguetá

Energy efficiency has gained significant importance in recent years, mainly due to cyclical climatic conditions and current supply of natural resources. The present work deals with the procedures and requirements necessary to evaluate a building to a level of efficiency corresponding to your project and the actual implemented. To perform this analysis, we adopted the technical regulation efficiency prepared by Procel along with other agencies of the sector. The Regulation aims to create a model for the technical evaluation of the efficiency of buildings, popularize and expand the theme specification of conditions drawn up today. The building analyzed in this study was the library of UNESP, Guaratinguetá. Still, after the completion of the final efficiency analysis, are presented proposals for intervention that can improve and enhance the present situation of the building. The interventions are based on many technical factors and local conditions of climate and supply of resource. The issue of sustainability was explained in order to serve as a tool to expand the options available to upgrade a building in front of their impact on the environment

O valor da elaboração de relatórios de sustentabilidade para as empresas de mineração

Sustainability has been moving up on the business agenda in recent decades, and many methods to assess corporate sustainability have already been created. One of the most used and reliable methods is the Sustainability Reporting Guidelines of the Global Reporting Initiative (GRI). Given the importance of sustainability for society and organizations, this study examined sustainability reports published by mining companies – Alcoa, Vale and Samarco – since 2006. The objective was to verify the indicators that contribute most to the minimization of environmental impacts and the improvement of environmental performance. The methodology consisted of collecting and analyzing data from the GRI sustainability reports. It was discovered that the sustainability reports helped the companies to identify improvement opportunities and it is essential companies provide in their reports an economic, environmental and social context of their activities. Furthermore, it was found out that the indicators related to atmospheric emissions, solid waste generation, environmental protection expenditure, and the consumption of raw materials, energy and water are the ones more attached to the production process, which means they are the main contributors for the environmental performance improvement

Comunicação e sustentabilidade

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Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Projeto de arquitetura de interiores, utilizando critérios de sustentabilidade ambiental: reformulação do layout das secretarias da prefeitura municipal de Bauru

Tendo como foco o estudo da área interna do edifício da Prefeitura Municipal de Bauru, o trabalho em questão visa o desenvolvimento de um projeto de interiores utilizando requisitos da arquitetura corporativa, e critérios de sustentabilidade para a escolha de materiais. Será considerada ainda a eficiência energética na utilização de condicionamento de ar e iluminação, assim como a otimização dos espaços de permanência e fluxo de pessoas

Monitoramento participativo de sistemas de produção orgânica através de indicadores de sustentabilidade

O século passado foi marcado por grandes avanços tecnológicos na agricultura que culminaram com a chamada “Revolução Verde”, a qual é hoje, comprovadamente, considerada como um modelo insustentável. Tal fato tem motivado instituições científicas e agricultores a buscarem por novos paradigmas para a produção. A agroecologia tem se destacado por abordar o manejo de agroecossistemas dentro de uma visão holística, sistêmica e participativa, subsidiando a recuperação das suas funções e a autonomia durante a transição agroecológica. Nesse contexto, a utilização de ferramentas para avaliação e monitoramento do processo, como a análise de indicadores de sustentabilidade, é fundamental. O presente estudo teve como objetivo monitorar participativamente o grau de sustentabilidade de duas unidades de produção orgânica em Jaguariúna-SP, após cinco anos de uma primeira avaliação. Foram analisados 81 indicadores, abordando quatro dimensões da sustentabilidade: ambiental, social, econômica e política. Os resultados foram obtidos de forma consensual e participativa entre pesquisadores e agricultores, enriquecendo o estudo. Do ponto de vista global, houve um leve avanço no grau de sustentabilidade das duas propriedades. No entanto, ambas continuam no mesmo nível de transição agroecológica apresentado em pesquisa realizada em 2005.

Relações Públicas pela sustentabilidade: o profissional dentro das organizações

This research has the purpose of highlighting one of the acting areas of the public relations' professional, ensuring that he has enough competence to develop his work within an organization, implementing actions and programs in pursuit of a sustainable growth. The study starts with an analysis of the organizations and their communication process to further expand the understanding of the concept of sustainable development and finally addressing the role of public relations and the scenario organizational that it is envolved. In the globalized world we live in, our relationships are mediated by the capitalism: economic system that is concerned with the higher production seeking only profits. Thus, some organizations - acting in accordance with this model, end up don't caring about the environment around them, using it only like an instrument for achieving their goals. However, because this type of action, the contemporary society is facing serious environmental problems, fact that arouses the attention of civil society members and international organs, concerned to combine progress with sustainable development. The public relations' professional, concerned about the concretization of a concept and favorable institutional identities, besides the obvious envolvement with environment, can act in defense of this, implementing policies and campaigns ecologically correct for sustainability

Sustentabilidade e qualidade do ambiente de trabalho: projeto da sede da construtora Nóbrega Pimenta

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Sílabas métricas em Terenciano Mauro, De Syllabis, 997-1299

This monograph addresses to the study of Latin metrical notions and concepts as showed in the volume VI of Heinrich Keil’s work, entitled Grammatici Latini (GL): Scriptores Artis Metricae. From that book, it was chosen Terentianus Maurus’s work for corpus, particularly the excerpt between verses 997 and 1299 of De Syllabis, a part of Terentianus’s De Litteris, De Syllabis, De Metris, which is a metric manual written in verses. Until now, there are only three translations of that text into modern languages: two in Italian (one of them was used for comparison with the translation prepared for this monograph) and a French one. That work still contains many reference notes whenever Terentianus Maurus uses ancient authors to demonstrate his explanations on Metrics. Thus this research intends to join in other analysis made on Latin metrical manuals that have already been translated or are still going to be, as well as to notice the importance and the specific value of meter in ancient poetry

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders