A publicidade na canção: diversão como sedução de solução

This article intends to cause reflection on the advertisement strategy applied by Fernanda Abreu (FA) in order to understand the song “Disco Club 2 (Melo Radical)” from the album SLA radical dance disco club by FA. The composition seduces the subjects involved in the song process to listen to it somehow. The analysis is based on chronotopy, conception developed by the Bakhtin, Medvedev and Volochinov Circle. The idea carried by the song is a meeting at night at a funk club where FA is with other people. Therefore, the song becomes its own advertisement as a product of consumerism.

Pérola gera arte: (re)ações entre gêneros

This paper is part of a larger project. The purpose of this paper is to discuss the movie Girl With a Pearl Earring (2003) by Peter Webber using the theoretical perspective of dialogue from the Bakhtin Circle, Medved, Volochinov. The multidisciplinary and interartistic potential of cinema is considered in this paper when the linguistic organization and the translinguistic elements in the corpus are focused on and understood as an example of cinema genre as discussed in the Russian Circle. The study of the ways of incorporation of different genericities by cinema, illustrated by the dialogues between the pictorial genre, the novel and the movies contribute to the recognition of the cinema as a genre that is composed by the incorporation of other genres. The construction of the cinematographic work in analysis will be regarded in its architectonic (form, content and style) and in the activity field in which it circulates.

Signs, translation, and life in the Bakhtin circle and in Welby's significs

“Significs” is provisionally defined by Welby (1911: vii) as the study of the nature of significance in all its forms and relationships, of its workings in all spheres of human life and knowledge. Considering “significs” as a movement highlighting significance, Welby explores the action of signs in life; and more than the Saussurean sign composed of signifier and signified, the sign as understood by Welby refers to meaning as generated through signs in motion. This notion of “significs” empowers the study of signs when it considers the sign not in terms of the Saussurean structural representation of the union of the concept and acoustic image, but as (responsive and responsible) sign action in the world, in life. This also means to take into account the “extra-linguistic referent” (translinguistic and transdiscursive character of significs), history (space-time), subjectivity, the architecture of values connected to language, their communicative function. We believe that a dialogue can be established between Welby’s vision of significs and the notion of ideological sign proposed by Vološinov in Marxism and the Philosophy of Language, expanding the notions of “meaning” and “sense.”

Possibilidades de diálogo entre o conceito de ideologia em Bakhtin e a teoria das representações sociais

Introducing the theoretical trajectory of social representations theory, outline here the parallel between this theory in social psychology and the Bakhtinian concept of ideology. Both approaches include individual and society as inseparable and views the array of social construction of knowledge forms, related to day-to-day, or composed by formal record of science, as state, religion etc. With this interdisciplinary study, although limited, we hope to contribute to a better understanding of theories that have made important contributions to social psychology, linguistics, ethnography, cultural studies etc.

O conceito de informação em Hitler, presidentes e no projeto editorial de 1997: a Folha de S. Paulo em perspectiva dialógica

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Zeros de Polinômios Auto-Recíprocos Reais no Círculo Unitário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Círculo de cultura e economia solidária: uma investigação dessa aliança no cotidiano dos catadores da Coocassis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ler, interpretar e agir: um círculo de cultura fora do eixo

O Círculo de Cultura do coletivo cultural “Fora do Eixo Bauru” proporciona a possibilidade de os/as membros estabelecerem diálogos com a sociedade, em espaços coletivos aprendentes – presenciais e digitais -, que buscam a construção do conhecimento, para a intervenção social e cultural no território criativo das cidades grandes, médias e pequenas. Este artigo procura contribuir com a reflexão sobre a organização dos Círculos de Cultura como espaço de construção de conhecimento coletivo, aplicado à ação cultural em territórios criativos.

As contribuições do dialogismo de bakhtin e do signo em umberto eco para o ensino de língua estrangeira

This article discusses the dialogism in Mikhail Bakhtin and the grounds of the linguistic sign in Umberto Eco, with the intention to use the themes and authors, to support the teaching-learning methodologies of foreign language (English and Spanish) at the public school of São Paulo state. The conceptual approach of the two authors allows us to infer that learning a foreign language is effected by the appropriation of utterances and cultural knowledge, pedagogical concept that confronts the traditional method used in the São Paulo school, which is based mainly on grammar teaching and lexicons. The paper derives the theoretical research used to support a dissertation, posing and evaluates preliminary, the integration of traditional theaters in foreign language in public schools, with digital environments (in online courses), and also the educational effects -the use of audiovisual material at the classroom and online learning.

Ler, interpretar e agir: um círculo de cultura fora do eixo

O Círculo de Cultura do coletivo cultural “Fora do Eixo Bauru” proporciona a possibilidade de os/as membros estabelecerem diálogos com a sociedade, em espaços coletivos aprendentes – presenciais e digitais -, que buscam a construção do conhecimento, para a intervenção social e cultural no território criativo das cidades grandes, médias e pequenas. Este artigo procura contribuir com a reflexão sobre a organização dos Círculos de Cultura como espaço de construção de conhecimento coletivo, aplicado à ação cultural em territórios criativos.

Considerações a respeito do processo de didatização dos gêneros em livros didáticos de língua portuguesa

Pós-graduação em Letras - FCLAR