Efeitos da cultura organizacional no desenvolvimento dos modelos de governança corporativa

Corporate governance can be understood like a management model that aims to build a good relationship between managers, controllers, minority shareholders and other stakeholders. Implement corporate governance in an organization often requires a cultural change. Corporate governance as an organizational model needs reinforce cultural behaviors of its members so as which support the principles and values that increment the relationship between the organization and its stakeholders. The process of corporate structuring of an organization is largely determined by culture. Being the culture a set of organizational values that distinguishes one organization of other, it is natural that these organizations find adjustment difficulties during the implementation of international values. The organizations in the context of corporate governance can t think and act over themselves, but instead must think and take action on a set of actors who are strongly linked with them in order to achieve the same goals and objectives planned.

Classificação do grau de comprometimento motor e do índice de massa corpórea em crianças com paralisia cerebral

Children with cerebral palsy due to movement and posture disorders might have an injured nutritional state. This study's objective was to classify the body mass index of children with cerebral palsy and verify its relation with the injury level of gross motor function. Twenty children, male and female sex, with cerebral palsy with ages between 2 and 14 years participated in the study. They were chosen from a rehabilitation center with physiotherapy, occupational and speech therapy accompaniment. Children were classified according to the gross motor function classification scale. The anthropometric measures of each child weight, heel-knee length, estimated stature and body mass index were gauged. The body mass index was classified according to the Center for Disease Control and Prevention's body mass index percentile calculator for children and teenagers. The obtained data didn't show any relation between the gross motor function and body mass index. The reduced number of participants and the fact of all children be accompanied in dysphagia clinics and, when necessary, nutrition clinics, might have influenced these results.

Memória organizacional, memória corporativa e memória institucional: discussões conceituais e terminológicas

The proposal of present paper is to present a conceptual and terminological discussion relative to the terms: organizational memory, corporate memory and institutional memory that is a subject still little studied and explored in the academic area. The study is theoretical focus and the research kind is bibliographical. As research sources were utilized: books, digital libraries of theses and dissertations in the scope of the country and CAPES Journals Portal. This study is in course and is part of doctorate research "Organizational memory and the knowledge bases constitution". As the partial results, observes that the question about "memory" is studied by different areas of knowledge: Psychology, Neurosciences, History and others; the concepts about organizational memory and corporate memory are studied by Administration and Information Systems areas; the concept of institutional memory is more studied by Business Communication area focusing the company history. Beyond that, observes the use of another term, social memory, utilized by Information Science and History areas.

Identificação e análise da relação entre a utilização de construtos da qualidade e o desempenho e competitividade organizacional

A growing number of companies is adopting quality management systems to achieve better performance and remain competitive in the market. These systems, however, can prove quite complex because they involve different practices and factors. This paper seeks to identify and analyze how each of these factors and practices, defined as quality constructs, influence the performance and competitiveness in the organizational environment and thus contribute to the strategic decisions in the area of quality. To achieve that, a survey was conducted with industrial companies located in the state of São Paulo, and the data was analyzed by a structural equation software. As a result, it was observed that the constructs Customer Focus and Human Resources are the most influent for the competitive criteria of a company, while the constructs Supplier development and Customer Focus exert greater impact on performance

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

As Relações Públicas em contextos de internacionalização organizacional: um estudo de caso sobre a aquisição da Tilibra

The objective of this study is to demonstrate how Public Relations can deal with the issue of culture clash between companies undergoing mergers and acquisitions. Within this environment of organizational change, there is the question of human and social as well as the importance of the relationship with all the publics. The Public Relations professional should be part of the organization systems to inform and promote a culture present, and participated in the climates changes and its consequences within these environments

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Comunicação organizacional na ambiência da internet: um estudo sobre a atuação de três empresas de médio a grande porte de Bauru

This study aims to examine the changes occurring in organizational communication activities with the arrival of the Internet. The intention is to know how companies and their communication professionals have adapted to it and how they are making use of new digital technologies, especially social media. The study also allows know what strategies they are using to reach your target audience on the Internet, including those targeting mobile devices. For this, a survey was conducted with medium to large companies in Bauru (state of São Paulo), to see how it are acting in the online environment and what its perception regarding their image, visibility and positioning on Web

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

Análise da recepção de um programa de transformação de cultura organizacional em uma empresa de tecnologia

The Organizational Culture has been in the spotlight in the last 25 years, studies show the influence of the culture in the production processes and in the strategy decisions of the companies. Changes in the organizational culture is necessary in key-moments of the corporation and this transformation moment influences directly the personal life and the professional life of the employees. The objective of this monograph is to verify the application of the “Transformation Program”, which is the changing program of a technology enterprise, and to attest the acceptation degree and the knowledge of the employees about the program, as well the main difficulties found by the company while implementing the project. Using a quantitative pool, the acceptation degree, the knowledge of the employees and their engagement with the Transformation Program were analyzed by checking the favorability of the answers and comparing the percentage of the whole company and its locations, besides with the results an understanding change curve was created, it identifies the stage that he employees are during the changing process. An interview with the actual and the previous program officers and two project managers was done, in order to identify their alignment with the theory and their perception about the difficulties found while applying the program. It was noted that the employees have heard about the Transformation Program and the majority is in the exploration phase of the understanding change curve, although it is necessary an special attention with the leaders, because the researches showed that the leaders are acting like a bottleneck in the communications by keeping the information that should be shared

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area