O uso do marketing B2B em pequenas e médias empresas: um estudo exploratório no setor de automação industrial do Vale do Paraíba paulista

Pós-graduação em Engenharia Mecânica - FEG

Jogo de papéis e linguagem: diálogos possíveis entre Vigotski e Bakhtin

In this paper we present ongoing research in which we approach the regulatory role of language in role play in children aged six and seven. In research, we seek an understanding of the relationship between language, ownership and complexity of the children's game. The hypothesis guiding the research is that the dialogical relations between children and adults and among children, while playing, contribute to children's learning game. Procedures are being used interpretive ethnographic research that focuses on the human meaning of social relations, waged by the subjects in a particular historical context and its elucidation and exposition by one researcher. This approach allows closer studies of Vygotsky and Bakhtin scholars of language that emphasize the regulatory role of language in human relationships and value the dialogic exchange between researcher and researched; active subjects of the research process. The data were produced by means of observation and interview, in a field diary records, photographs and audio recordings. They are being screened in thematic groups and analyzed using interpretative narration. The participants were two teachers and two classes of the first year of an Elementary school (EMEF) School of Municipal Elementary School Crane, State of Sao Paulo, totaling 45 subjects. Bearing in mind the above assumptions, are presented and analyzed data that allow to anticipate some results.

Nostra Signora del Mar Dolce: a (re) criação da viagem na narrativa de Gemma Ferruggia

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Empresas transnacionais na economia brasileira: uma análise do comércio intracorporação

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Humanização da assistência ao paciente crítico: revisão integrativa da literatura

This study aimed at analyzing the scientific production on health care humanization in intensive-care and emergency units based on publications in national journals. Therefore, this is an integrative review of the national literature. The online database Literatura Latino-Americana do Caribe em Ciências da Saúde - Literature in the Health Sciences in Latin America and the Caribbean (LILACS) based on the Health Virtual Library (BVS) platform was used to select articles. The final sample in this review consisted of 21 articles. The presentation of results and data discussion was descriptively performed and divided into three themes: communication with relatives and the team, caregiver humanization and, finally, the difficulties faced to implement humanization. As regards communication, it is seen by the authors as a fundamental strategy to ensure quality in intensive care, and it is placed as a central axis in the humanization policy. Concerning caregiver humanization, the physical and mental overload resulting from the work process in these units are factors that interfere with personal relations between team members as well as with that between team members and patients. Among the difficulties faced for implementing humanized care for critical patients are the units’s physical and organizational structures, technology and health care professionals’ education, which is centered on the biomedical model. It was concluded that communication is considered to be fundamental for humanization of the care provided to critical patients, since it allows for the development of a network of meanings between patients, the team, families and the establishment. In order to implement care with humanized actions in urgency and emergency sectors, particularly in ICUs, it is necessary to change organizational culture and value health care professionals

Os dramas na prosa onírica de Artemidoro

The objective of this paper is to present a Portuguese translation, with notes and commentary, and the corresponding Greek text of a small excerpt of book I (Onir. I. 56.25 -45), of Artemidorus’ Interpretation of dreams, Oneirokritika, based on Pack’s edition (1963), and on Houlihan’s (1997a,b) reviews and of Bowersock (1994)’s. It is a particular and important passage, focused on dreams about tragedy, comedy, choruses and hymns. To this translation, which serves as the basis for the present study of the onirocritic text, other excerpts were added in order to examine the (re)configuration of the dramatic action or hypokrisis into dream interpretations, within the author’s model of analysis, and its relationship with truth and falseness on physis, ethos and tekhne levels; all on a common denominator, memory. A rhetoric basis for author’s onirocritic vision and the keys to onirocritics in the dramatic scenes are discussed.

Georges Gusdorf e a autobiografia

Considering the premise that there are few theoretical reflections in the Portuguese language, concerning the autobiography as a genre, we propose to present a work addressing this issue by discussing the writings of George Gusdorf (1912-2000). One of the most expressive French scholars on this field, alongside Philippe Lejeune and Jean George May, and Starobinsky, Gusdorf stands out for his vast production centered on theoretical issues concerning the writings of the self. The study presented here aims at disseminating Gusdorf writings in Brazil, as well as presenting a critical analysis of the most pertinent issues related to the autobiographical genre, including aspects such as its origins, the blurred boundaries of genre, truth and sincerity, the relations between time and memory, self-knowledge and knowledge of the world.

O livro didático e o ensino de História em uma escola pública situada no interior paulista

Pós-graduação em Docência para a Educação Básica - FC

O Brasil entre a história narrativa e a história analítica (1840-1870): civilização, progresso e desenvolvimento

Pós-graduação em História - FCHS

A pesquisa em televisão digital no Brasil: apontamento sobre o levantamento bibliográfico realizado de 1995-2008 sobre o assunto

In Brazil, the discussion about thereplacement of analog television signals to digitaland its impact on society, in media companies andgovernment began in the 90s. Embryonic steps towardsdigitalisation of the television signal ground were thegovernment of Fernando Collor de Mello (1990-1992),with advances during the government of FernandoHenrique Cardoso (1994-2001) and in the governmentof Luiz Inacio Lula da Silva (2002). The academy startsthe discussion in 1996. This article aims to bring to lightthe results obtained from the survey Digital television:a historical perspective , which received the supportof CNPq for funding of two scholarships for scientifi cinitiation between August 2008 and July 2009. Theproject sought to identify what has been published onthe subject in the fi eld of Social Sciences and from threemacrodescritores (information management, publicpolicy and value chain), providing the li ing of a virtualcollection Zotero bibliographic innovative platform.The mapping serves to show the growing interest anddevelopment of research in the country during theperiod - when the number jumped to three works inthe fi rst seven years (1995-2001) to 198 in the last sevenyears (2002-2008). The research sought to identify themajor authors and works related to digital televisionand published in the country. The survey took intoaccount books, articles published in books, journals,Annals of Compós and Intercom, and dissertations andtheses. Data and refl ections on the survey are containedin this communication.

Practices of environmentally responsible reverse logistics systems in Brazilian companies

The aim of this paper is to propose a classification of reverse logistics systems based on activities for value recovery from returned products. Case studies were carried out in three Brazilian companies. Research results show that Company 1 uses a reverse logistics system based on ‘disposal logistics system’, the main reason for returns is ‘end of life’ and the main motivation is ‘legislation’; Company 2 uses ‘Recycling logistics system’, the main reason for the returns is ‘products not sold’ and the main motivation is ‘recovery of assets and value’; finally, Company 3 uses ‘product reprocessing logistics system’, the main reason for returns is ‘end of life’ and the main motivation is ‘social and environmental responsibility’.

Desafios da dogmática penal frente aos crimes patrimoniais na realidade socioeconômica brasileira

Pós-graduação em Direito - FCHS

Política, resistência e vida na função-educador: contribuições de Foucault

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Quase-verdade e pragmatismo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A citação no facebook: uma análise dialógica

This study analyses the quotations from a specific Facebook page called Brasileiríssimos, which presents itself as a project aiming to publicize and value the Brazilian culture. For this analysis one can observe the use of concepts of traditional quotations, to highlight, when comparing to these formats, the different ways of quoting that can be found on this means of communication: Facebook. The research aims to reflect about how the image of the page is built from the dialogue between the I and the other. More specifically, we look at the dialogue of the author of the page with the quoted text and the reader. In order to analyze that, concepts of quotation from authors belonging to Bakhtin's Circle are going to be used, amongst others. These concepts constitute the analysis criteria of the quoted texts, especially on how the quotation is made. The chosen methodological approach is a qualitative analysis from the quotations made on Facebook, as well as texts that help to visualize the dialogue between the traditional forms of quotation and the forms found on the abovementioned page. On the proposed dialogue about the concepts of quotation it is possible to notice the production of meaning caused by the way in which the quotation is made, by how the author of the page inserts herself in relation to the quoted text and, finally, by the relation of the text with the reader. Because this research bases itself on the dialogical discourse analysis, it be turned to the concept of dialogism, analyzing discourses in contact. Departing from there, one of the main goals is to understand which discourses dialogue when the production of the quotation and in what manner the quotation is made on the chosen means of communication