A atuação das Relações Públicas no Marketing Político

This paper discusses the performance of pubic relations professional in the field of political marketing, using its tools and strategies in accordance with the established goals. The study presents a general approach to marketing, its origin, tools, strategies, starting for the main types of marketing. In the end, we discuss the relationship between political marketing and public relations. Public relations trace a new path and a new opportunity for performance across the political marketing, and the chances for working at election time, at an earlier stage and later, the politician should think about maintaining their image as well as a way to generates credibility in an upcoming campaign

Democracia e participação nas escolas públicas brasileiras: as possibilidades da eleição direta para gestores escolares

After a long period of military dictatorship, the Brazilian people, following the redemocratization in the late 1980s, experimented the possibility of electing their political representatives. This experience of democracy and citizenship included in the electoral process, now, appear as one of the main challenges to make the Brazilian public schools more democratic and participative, through the election of school managers. The purpose of this paper is to discuss the historical aspects of the process of electing representatives in Brazil and the possibilities of direct elections for school managers. At first recovering the struggle of the Brazilian society in search of an effective political participation and, subsequently, pointing out the limits and possibilities of the introduction of direct elections for school managers as a mechanism to consolidate a more democratic school.

O Fórum Nacional em Defesa da Escola Pública e o princípio de gestão democrática na Constituição Federal de 1988

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Análisis organizacional del partido de la democracia social brasileña en el estado de San Pablo (1988-2006)

The article represents a theoretical and methodological approach to the analysis of organizational dynamics of political parties today, based on a study of the Party of Brazilian Social Democracy (PSDB) in the State of Sao Pãulo (period between 1988 to 2006). It is hypothesized that the structure and the institutional rules of a particular party, or even their election results, are insufficient to explain the inner workings, such as the role of party organization in the electoral system. An approach that articulates the relationship patterns, election results and posts held in the party, identified the factors that explain the political capital that circulated within the party and ensured its organizational dynamics over the period analyzed.

#naovaitercopa: manifestações, Copa do Mundo e as eleições de 2014

The article aims to recover the manifestations process of June 2013, in an attempt to understand the elements, which characterized it. It is intended to indicate how and why the main political consequences generated by the manifestations became its own possibility of a rematch in June 2014, during the hosting of the World Cup, organized by FIFA and the Brazilian government. It is suggested which may be the nature and extent of its impacts over the general election in this year. It is argued that the key issue is the ability of the State, the governments and their police in dealing with manifestations that have, relatively, new, persuasive, and violent ideas.

Matriz oclusal para restauração com resina composta de baixa contração: simplificação eficiência

The composite resin is the material of election for direct restorations in posterior teeth currently. The restorative dentistry aims to improve each day the material and facilitate the restorative technique. This paper describes the technique of occlusal matrix made to speed up and preservation the occlusal surface of a first molar tooth affected by caries lesion. A new resin-based composite was used called Silorane, which may be placed in larger increments due the material has low shrinkage and polymerization stress. The use of occlusal matrix associated with a low shrinkage resin composite can simplify the clinical work, and result in a restoration with excellent reproduction of anatomical.

Eleições, mídia e memória: uma análise do jornal Folha de S. Paulo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Parceria Público Privada e o Programa de Aceleração do Crescimento: geração de emprego no município de Araraquara

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Tumor odontogênico de células granulares

Introduction: the granular cell odontogenic tumors are an uncommon neoplasm with benign clinical behavior. The lesion occurs over a wide age range with a typically predilection for the mandibular canine and molar regions. Aim: present a granular cell odontogenic tumor literature review. Conclusions: the tumor don’t present an aggressive biological behavior although recurrences can occur. The lesion is treated by conservative surgery with curettage and enucleation as election procedures.

O mito Mandela e o sonho de uma nação arco-íris

Nelson Mandela has been an example of fighting and going over the adversities since his prison in 1962 until his election to be the president of South Africa in 1994. His effort against the apartheid in South Africa might be compared to a classical hero according to the anthropological view of Eliade (1972), Campbell (1991; 2007) and Propp’s structuralist perspective (1984). His journey toward heroism and his strategies to get the adhesion of the white minority (Afrikaners) to his purposes of joining the races in South Africa will be analyzed in this article with the theoretical support of the Greimasian semiotics, Propp’s studies (1984) and anthropology. The movie Invictus will be the object of analysis as it shows the moment of Mandela’s social-political fight as the president, with the support of the local rugby team in order to have the racial integration in the country and the political support of the white minority.

Implantação da vigilância do câncer relacionado ao trabalho em Londrina-PR entre 2011 e 2014

Pós-graduação em Saúde Coletiva - FMB

Funções e formas de provimento dos diretores das redes estaduais paulista e paranaense

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As percepções dos jovens estudantes de Londrina/PR sobre política

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

As coalizões de defesa e as mudanças na política externa comercial e energética dos Estados Unidos para o etanol em 2011

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Políticas de acesso ao cargo de diretor de escola pública da educação básica – novas perspectivas a partir da realidade do município de Franca/SP

Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS