Políticas públicas, protagonismo social e comunicação na expansão da cultura no Brasil

Este trabalho analisa aspectos do contexto das políticas públicas culturais contemporâ-neas relacionadas com as ações de mobilização que envolvem a sociedade civil. A aná-lise engloba conhecimento sobre o papel do profissional de Relações Públicas na con-tribuição da execução de políticas culturais que incentivem o protagonismo social atra-vés do Programa Cultura Viva, desenvolvido pelo Ministério da Cultura, com a imple-mentação de Pontos e Pontões de Cultura, e no âmbito de movimentos sociais indepen-dentes. Os resultados apontam a importância estratégica do Relações Públicas na expan-são das políticas públicas culturais

Um estudo sobre aspectos da gestão dos resíduos sólidos no município de Ribeirão Preto (SP)

Since the beginning of it’s existence the humankind coexists with the production of waste, both organics and inorganics. Over the years the world population is raising, and consequently the different kinds of waste, causing significant problems not only for the public authorities, but also for the population, not only those related with its final or temporary destination but also with its crescent production. Considering it, the cities are not able to handle there volumes, and its landfills and dumps are working over their capacities, leading to a serie of environmental problems due to the lost of environmental quality and the natural and social vulnerabilities arising. This paper plans to working over visits, photographic registration and a review on the theme literature, study the perception and valuation of the landscape on the Ribeirão Preto landfill, São Paulo state (SP), that today is disabled but still an area of risk and environmental vulnerability, well as the perception of environmental quality in the surrounding population

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

O papel do profissional de Relações Públicas na gestão com governança corporativa

This research has the finality to search for the Public Relations professional valorization considering new ways of business acting. So it addresses how would be the performance of this professional in a management with Corporate Governance. This way different kinds of references were researched specially business aspects, definitions and history of the public relations, corporate governance, communication and complexity in the organizations. By the end we analyzed the communication in complex organizations and how the public relations professional could be useful in the process

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

Caracterização do programa coletivo educador nas políticas públicas de educação ambiental: avanços e desafios na rede paulista

Não disponível

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

Juventude e políticas públicas: uma análise dos programas direcionados aos jovens da periferia urbana

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estado nutricional de pré-escolares e consumo alimentar de suas famílias no Município de Ponta Grossa-Pr: a influência das condições socioeconômicas e das políticas públicas

Pós-graduação em Alimentos e Nutrição - FCFAR

Democracia e participação nas escolas públicas brasileiras: as possibilidades da eleição direta para gestores escolares

After a long period of military dictatorship, the Brazilian people, following the redemocratization in the late 1980s, experimented the possibility of electing their political representatives. This experience of democracy and citizenship included in the electoral process, now, appear as one of the main challenges to make the Brazilian public schools more democratic and participative, through the election of school managers. The purpose of this paper is to discuss the historical aspects of the process of electing representatives in Brazil and the possibilities of direct elections for school managers. At first recovering the struggle of the Brazilian society in search of an effective political participation and, subsequently, pointing out the limits and possibilities of the introduction of direct elections for school managers as a mechanism to consolidate a more democratic school.

Escolas públicas no campo: retrospectiva e perspectivas em um contexto de projetos políticos em disputa

In present article, we present reflections on the process of closing public schools in the countryside in Brazil. Through bibliographical survey, as well as documental research, we carried out a retrospective analysis of the historical moment in which the implementation of policies of mass education directed to people living in rural areas occurs. We have also sought to raise socio-political-economic aspects of the moment in which the process of closing these schools is intensified. The results obtained suggest possible implications of this closure policy, in addition to indicating some of the challenges posed to the public policy of education in the country; for example, the Brazilian federal context and the budget limitations imposed to subnational governments with regard to the funding of school education, particularly in relation to small municipalities and/or municipalities with low tax revenues. This situation quite often occurs because these municipalities present reduced budgets, depending largely on transfers of financial resources from other spheres of the Government, either federal or state, the so-called intergovernmental budgetary transfers; namely, the Municipalities Participation Fund. Such issues demand the resumption of debates about the federative pact, in particular with regard to fiscal federalism, given that the financial capacity of each subnational government is crucial to the implementation of educational policies.

O dispositivo de juventude e as políticas públicas no Brasil

Pós-graduação em Ciências Sociais - FFC

Políticas públicas educacionais: uma análise sobre a Política Nacional de Assistência Estudantil no contexto da Universidade Federal do Triângulo Mineiro - UFTM

Pós-graduação em Serviço Social - FCHS