As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

A prática contemporânea de tradução com auxílio de sistemas de memórias e os limites da responsabilidade do tradutor

This paper analyzes the growing adoption of translation tools by the contemporary translator working for markets such as the localization industry. The fast turnaround pace of translation of electronic texts ends up conditioning the employment of translators to their ability to use the resources provided by tools such as translation memories systems efficiently. These systems, as envisioned in their early conception, would allow users to increase productivity and, simultaneously, standardize their terminological production. Seeking to go beyond the predominantly descriptive approaches of these tools, some theoretical assumptions upholding the use of translation memories are examined. From this perspective, the translator’s involvement with the work in progress is analyzed, mainly when this professional is part of a larger process of production and distribution of information by electronic means and for diverse audiences. Ultimately, the consequences of the employment of these tools are taken into consideration, such as those between translator/translation and translator/client, as well as the extension of the responsibility of the translator dedicated to developing partially automated translations.

Responsabilidade socioambiental e o balanço social

Este trabalho tem como objetivo trazer uma discussão sobre o tema da Responsabilidade Social, que embora esteja em evidência nos últimos anos, ainda apresenta campos a serem explorados, especialmente pelo mercado consumidor. Além disso, visa simplificar, ainda que superficialmente, a complexidade com que um relatório socioeconômico muitas vezes é tratado, de forma a indicar caminhos mais práticos e didáticos para que os mais diversos públicos tenham acesso e sejam capazes de aperfeiçoar suas leituras e interpretações acerca dos indicadores que constam em documentos desta natureza

As interações da ISO 26000 com a responsabilidade social e o Serviço Social nas organizações calçadista: estudo de caso

Pós-graduação em Serviço Social - FCHS

A política de responsabilidade social da empresa Furnas - São José da Barra

Pós-graduação em Serviço Social - FCHS

Responsabilidade do profissional da saúde no esclarecimento equivocado do paciente para obter o seu consentimento livre e esclarecido

Ao paciente é necessário fornecer esclarecimentos sobre as possibilidades terapêuticas, apresentando os riscos, benefícios, prognóstico e custos de cada alternativa possível e indicada. Esta é uma determinação ética e jurídica. Não obstante, o profissional da saúde detém o conhecimento clínico/técnico/científico, e determina quais informações serão (ou não) fornecidas. O paciente decide submeter-se a um tratamento, fornecendo o seu Consentimento Livre e Esclarecido com base nos dados a ele apresentados. Infelizmente, pode ocorrer de alguns profissionais não fornecerem todas as informações necessárias a uma tomada de decisão esclarecida ou, depois de obtido o consentimento do paciente, apresentarem-lhe informação que cause sua desistência do tratamento inicialmente aceito. Esta última informação, se pertinente, e não se tratando de fato superveniente, deveria ter sido fornecida inicialmente. Porém, a informação pode não ser de todo verdadeira, e levar o paciente a decidir baseado, por exemplo, em riscos apresentados e mensurados de forma equivocada. A reabilitação crânio-facial da Articulação Têmporo-Mandibular (ATM), por meio de prótese de ATM, é indicada em muitas situações. Amiúde, pacientes que necessitam de tais próteses apresentam problemas funcionais e estéticos; a expectativa gerada com a reabilitação é grande. Este trabalho apresenta um caso e discute questões éticas e legais, incluindo a responsabilidade civil, do fornecimento parcial e inadequado de esclarecimentos a um paciente.

Lei de responsabilidade educacional: direito fundamental à educação, regime jurídico administrativo e responsabilização dos agentes públicos

Pós-graduação em Educação - FCT

Responsabilidade socioambiental: conhecimento dos profissionais da saúde sobre o gerenciamento de resíduos no serviço público

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

A cultura de paz no contexto das Relações Públicas Comunitárias e responsabilidade social

In this article we want to approach issues from social responsability and Community Public Relations trough the concept of "Peace Culture", that is still underexplored in this scope. The proposal is to clarify some important aspects of the concept and list them to the nowadays scenary of the organizations that cares about their reputation and image questioning the excellence in social responsability actions linked to a construction of an actually solidary practice in the community.

Direito à informação pela mídia virtual e a sua responsabilidade

Pós-graduação em Direito - FCHS

A responsabilidade social no processo de adoção de inovação em empresas sucroenergéticas do centro-oeste do Estado de São Paulo.

The main objective of this paper was to verify the influence of the organization and management in social responsibility the decision of adoption, choice, justification and implementation of innovation in elaborates of sugar, ethanol and energy companies of the midwestern state of São Paulo. Using multivariable analysis of principal components and clusters, the variables were analyzed and companies classified. Adapted to contemporary situations, the Freeman (1975) model of taxonomies was the parameter with research information in personal interviews by semi-structured questionnaires. The activities investigated were the existence of programs and organization to improve the welfare and quality of life to employees and family (leisure, culture, health, self-knowledge, values, beliefs etc.), program and social volunteering organization for the community, programs and organization to encourage the training of educators and extension education and incentive programs and organization to research and scientific production. It was concluded that the best companies which included, in their organization structures, management practices embodied in social responsibility.

Planejamento e gestão na responsabilidade social: desafios para o Serviço Social

Pós-graduação em Serviço Social - FCHS