Instituto Histórico e Geográfico de Mato Grosso - IHGMT: relações de poder, escrita, política, cientificidade e a invenção do mato-grossense moderno 1895 a 1934

Pós-graduação em História - FCLAS

As práticas artísticas como um princípio de governo das condutas humanas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As relações políticas para a implantação das primeiras emissoras de tv no Paraná na década de 1960

Em outubro e dezembro de 1960, foram inauguradas em Curitiba, respectivamente, as TVs Paranaense e Paraná. Assim, com dez anos de atraso em relação a São Paulo, foram ao ar em caráter definitivo as duas primeiras emissoras de televisão (TV) do Estado. Em setembro de 1963, entrou em funcionamento a TV Coroados de Londrina, a primeira do interior. Em 1967 e 1969, começaram a operar as TVs Iguaçu de Curitiba e Tibagi de Apucarana, ambas pertencentes ao então governador Paulo Pimentel e as primeiras concedidas pelo governo militar. Este artigo objetiva historiar, analisar e interpretar as relações políticas existentes entre empresários da comunicação e autoridades do poder federal – quase sempre intermediadas pelo Palácio Iguaçu – para a conquista das concessões destas cinco emissoras. Elas só foram concretizadas porque havia reciprocidade entre os interesses empresariais paranaenses e os projetos políticos dos mandatários nacionais.

A democratização da educação no município de Sarandi, Paraná: as diretrizes educacionais do governo do PT (2001-2008)

Pós-graduação em Educação - FFC

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Entre o convencer e vencer: estudo sobre as relações entre políticas de subjetivação e ideologia

Neste estudo desenvolvemos uma análise das relações entre a ideologia e as políticas de subjetivação na sociedade moderna através do rastreamento de marcas discursivas em peças publicitárias próprias das práticas de governo vinculadas ao autoritarismo. O corpus da pesquisa se delimita no diálogo com os registros que chegaram até nós por meio dos esforços de Victor Klempere, em seu livro “A linguagem do terceiro Reich”. Este autor nos coloca em contato com propagandas utilizadas na imprensa escrita e falada. Por meio da Análise do Discurso discutimos o sentido de “convencer”, enquanto recurso de argumentação e cartografamos os recursos simbólicos utilizados nas estratégias de “vencer” sobre o público alvo das propagandas políticas. Queremos observar as marcas dos processos de subjetivação que acompanham os deslizamentos das práticas políticas de convencimento para o exercício da violência concentrada nos termos daquilo que se expressou como um ato de “vencer” pela força física. Que processos de subjetivação se consolidam sob o jugo da força colocada em exercício por formas autoritárias de governos sobre os cidadãos? Como estas marcas reverberam em nossos corpos e limitam as possibilidades de expressão da vida? Estas são as nossas perguntas que nos acompanharam nas leituras, no trabalho do pensamento e da escrita.

Relações públicas governamentais e marketing político: um estudo sobre a campanha de aniversário de Botucatu

Public organizations today ar constantly developing relationship strategies with audiences in search of acceptance before the public. The objective of this wor is to present strategies of Governmental Public Relations and Political Marketing that can be implemented by communication professionals in government. Therefore, duscysses principles and instruments of the objects mentioned, conducting study on actions taken by the Municipality of Botucatu city during the anniversary year of 2012, with na emphasis on the social event, Food Court Solidarity. The instruments studied contribute to the strengthening of relations between government and citizens, while complying with its commitments under its plan, meeting the demands of the population

Relações públicas aplicadas à comunicação pública digital: conceitos, práticas e recomendações

The increasing amount of information about public management conveyed by government electronic portals in the internet has attracted the attention of scientific research, which has resulted in reviews of the contribution of such channels of public communication for the expansion of citizenship. It is the duty of the government to inform citizens effectively as well as using effective language to deal with different ways of relating with each public. Based on data collected in the official social media of state government during search for Scientific Initiation PIBIC/CNPq entitled “Digital Democracy and Social Networks: Analysis of Use of Internet by the Government of State of Sao Paulo” and official strategic manuals of the first industry this work of course completion has analyzed practices and recommendations of the area to contribute to the development of strategies of public communication

A eugenia no humor da Revista Ilustrada Careta: raça e cor no Governo Provisório (1930-1934)

Pós-graduação em História - FCLAS

A política externa em direitos humanos no governo Lula (2003-2010)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Crise de hegemonia e emergência de novos atores na Bolívia: o governo de Evo Morales

The presidency of Evo Morales, indigenous leader and who heads the party Movement Towards Socialism (MAS), opens a series of transformations in several dimensions. The changes in socio-economic and political power express the critic of long-term coloniality relations between a dominant white elite and an indigenous subordinate majority that deepens after national independence. Following this perspective, present in sectors of support to the government, the strategy of the MAS cannot follow the tradition of social revolutions that operated structural breaks in the mode of production and the state organization, but points to a new decolonizing revolution, cultural and political, articulating an indigenism of broad nature, flexible and open to popular social movements. This view is facing critics in sectors of the left that identify the renewal of capitalist modernization process initiated in 1952 under the leadership of the Nationalist Revolutionary Movement (MNR), extending citizenship and democratizing access to the state for recognition of Indians as such. From this perspective, the transformations proposed by MAS tend to favor a system restoration by diversifying its economic and social base. From the contrast provided by these two lines of interpretation, we intend to analyze the structural possibilities of the strategy of the government of Evo Morales, taking as historical reference the transformations wrought by the nationalist revolution of 1952 and the neoliberal reforms initiated in 1980.

Constrangimentos domésticos à política externa comercial dos Estados Unidos no governo Clinton (1993-2001)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Documento, poder e governo: os agenciamentos políticos na construção patrimonial no Arquivo Central do IPHAN/Seção Rio de Janeiro

Pós-graduação em Ciência da Informação - FFC

Novas missões e novas tecnologias: o papel do governo federal e a criação da DARPA na construção da estratégia de supremacia em ciência e tecnologia e defesa dos Estados Unidos na Guerra Fria

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Comunicação pública, transparência e políticas públicas: avaliação de informações em portais brasileiros de governo

An expansion of the professional field of Public Relations can be seen nowadays, influenced by factors such as the increasing use of information and communications technologies for the dissemination of information on public management and the potential creation of dialogue between government and citizens. Despite this trend, there is still a need for specific knowledge about normative aspects of public communication generated by governments on the internet and its role in the fulfillment of the right to information. This article offers a contribution to fulfill the gap of guidelines and standards for professional performance. It describes the results of empirical research which identified the potential contribution of government web portals of the main cities of São Paulo, in the southeastern Brazil, to the strengthening of citizenship, considered in its dimension of exercising the right to information about public policies, particularly those which have an impact on education. The depth and breadth of information were investigated according with twelve categories of evaluation: history; diagnoses; goals; goals; resources and current actions; planned resources and actions; efficiency; effectiveness; impact; cost-effectiveness; user satisfaction; and equity. The data found on the analyzed portals correspond to the average of 11% of which was considered, under the theoretical-methodological context of the research, as information necessary to comprise the full characterization of a public policy in relation to the categories of assessment. Opportunities to improve government web portals were detected, for which we suggest communication management strategies.