A poluição no rio Cocó, sub-bacia B-2, margem direita, e a expansão urbana de Fortaleza-CE

Pós-graduação em Geografia - IGCE

Cultura e política no Brasil: contribuições para o debate sobre política cultural

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Comportamento dos óxidos de ferro da fração argila e do fósforo adsorvido, em diferentes sistemas de colheita de cana-de-açúcar

In agriculture, the search for higher crop yields based on sustainable soil management has led to a gradual pursuit of knowledge of the variables related to production systems. The identification of the causes of variability of these properties has become a part of strategic planning in the sugar and ethanol industry. This study investigated the spatial variability of iron oxides in the clay fraction and its relationship to soil physical and chemical properties in different sugarcane cultivation systems in the region of Ribeirão Preto, São Paulo State. Two 1-ha plots were outlined in areas with mechanical and manual harvesting systems. Soil samples were taken at 126 points from the 0.00-0.25 m layer in both areas. The mineralogical and chemical data were subjected to geostatistical analyses, to determine the spatial dependence, semivariograms and kriging maps of the properties. To analyze the correlation between the parameters cross-semivariograms were constructed. The spatial variability of chemical properties was greater in areas with mechanical harvesting than burnt harvesting (manual harvesting), whereas the range of the mineralogical properties was largest in the area of green-harvested sugarcane. The properties organic matter, mean crystal diameter goethite had a negatively spatial correlation, while clay was positive correlated with P sorption in the two sugarcane harvest systems.

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Mapeamento de áreas susceptíveis a sinistros climáticos no município de Rio Claro-SP

This work discourse on Civil Defense’ strategic planning and severe events in the city of Rio Claro – SP. In order to realize spatial analysis about its damages, registered by Civil Defense Department, it is being propose a methodological procedure by the use of Geographical Information System – Arc Gis 9.3.1. and another with SPRING 5.1.8.. The mapping of target areas and their impacts, during a period, have a great importance to the identification of possible risk areas as well as their use for logistic support to corps which is somehow involved to severe events and their victims, and to create a robust alert system

Previsão de vendas para uma indústria de equipamentos pesados: seleção de técnicas e análise

The continuous advance of the Brazilian economy and increased competition in the heavy equipment market, increasingly point to the need for accurate sales forecasting processes, which allow an optimized strategic planning and therefore better overall results. In this manner, we found that the sales forecasting process deserves to be studied and understood, since it has a key role in corporate strategic planning. Accurate forecasting methods enable direction of companies to circumvent the management difficulties and the variations of finished goods inventory, which make companies more competitive. By analyzing the stages of the sales forecasting it was possible to observe that this process is methodical, bureaucratic and demands a lot of training for their managers and professionals. In this paper we applied the modeling method and the selecting process which has been done for Armstrong to select the most appropriate technique for two products of a heavy equipment industry and it has been through this method that the triple exponential smoothing technique has been chosen for both products. The results obtained by prediction with the triple exponential smoothing technique were better than forecasts prepared by the industry experts

Levantamento da mastofauna terrestre de médio e grande porte em remanescentes florestais na Microbacia Córrego da Cascata - Botucatu, SP

Interessada em atividades com foco conservacionista, a Ong SOS Cuesta Botucatu foi selecionada pelo programa Petrobrás Ambiental para desenvolver o Projeto Córrego da Cascata no município de Botucatu. Este projeto é uma proposta de mobilização e educação ambiental para envolver a sociedade, principalmente a população ribeirinha, na gestão e no planejamento estratégico de recuperação e conservação ambiental da Microbacia Hidrográfica do Córrego da Cascata. O foco do projeto é promover a reversão dos processos de degradação e planejar ações estratégicas integradas e participativas de manejo e de gestão para a preservação da qualidade ambiental desse córrego urbano, por meio de uma caracterização socioambiental da referida Microbacia. Em relação à caracterização ambiental, o presente estudo refere-se ao levantamento da mastofauna em fragmentos de Mata Atlântica situados na área da Microbacia. O levantamento dos mamíferos terrestres de médio e grande porte foi realizado no período de abril de 2011 a fevereiro de 2012, com a utilização de dois métodos: parcelas de areia e câmeras trap. Outros dois métodos complementares também foram utilizados na tentativa de conseguir resultados que, invariavelmente, não seriam obtidos com as metodologias acima, como entrevistas e registro de atropelamentos. O objetivo é avaliar a riqueza da mastofauna da região comparando com trabalhos anteriores feitos em fragmentos com características semelhantes aos inseridos na Microbacia do Córrego da Cascata, Botucatu, São Paulo. Foram registradas 14 espécies de mamíferos pertencentes a sete Ordens distintas, sendo duas espécies consideradas ameaçadas. Houve predominância de registros de animais generalistas/oportunistas em áreas com menor diversidade de mastofauna

O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

A questão da mobilidade urbana: o estudo de caso do centro da cidade de Rio Claro-SP

Pós-graduação em Geografia - IGCE

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Strategic planning for dairy cattle: SWOT analysis applied to a property of a farmers' association in Dracena, São Paulo state, Brazil

The sector of milk production in Brazil is very heterogeneous (high-tech in large scale X family properties). This study aimed to develop a diagnostic as a basis for a strategic plan to face the challenges inherent in operating a dairy farm in property of a farmers' association in Dracena, São Paulo, Brazil. It was observed that the association needs a more efficient guidance in the marketing, production and finance areas, not to compromise the search for new markets and continued growth in activity.

Desmistificando o marketing de guerrilha no terceiro setor: o papel do relações públicas

This work points out innovative alternatives for increasing the visibility of nonprofits using the creative profile of the public relations professional through guerrilla marketing. By means of methodological literature and document the suggested proposal is that the public relations through a Strategic Planning, articulate actions of guerrilla marketing on behalf of third sector concerns increasing its visibility to the state's eyes, the private sector and company making the fundraising and the visibility of these entities increase with low cost, creativity and technique. How guerrilla marketing can encourage smaller competitor it is evident to face their opponents with great creative weapons, innovative and cost effective, providing improvement in the area of activity and easier to raise funds; especially in the third sector entities, which is moved without any profit, only for individual or collective will to solve social issues

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Procedimentos metodológicos em design gráfico voltados a jornais diários impressos: estudos e relatos de experiência

This paper summarizes a research that has been developed from the concern about a company’s strategic planning, once regarding the product development process and its methodological guidelines. Our goal was to check if there is an ideal methodology, peculiar to the graphic design, which could be applied to a printed newspaper condition. And then, we could deduce, according to the design practices in newspapers, its relevance. We did not intend to create a specific graphic design methodology for daily newspapers, nor the analysis of methods, but we wanted to emphasize that the familiarization with acknowledged methods in the field of visual communication, during the process of professional formation, might ease good choices in the work practice on design. The understanding of the gradual introduction of graphic design on printed daily newspapers brings about, thus, not only their visual improvement, but also allows that this kind of journalism (which depends on a graphic interface in order to make their product come true) reconsider the newspaper as a whole.