Homens de guerra: a história dos pracinhas de Bauru e região na Segunda Guerra Mundial

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WiMAX interoperabilidade mundial para acesso de microondas

This paper presents a technique dubbed WiMAX radio link, the IEEE 802.16 was completed in October 2001 and published on April 8, 2002 and is constantly updated, this technology specifies an interface for wireless metropolitan networks (WMAN) and is under control of the WiMAX Forum, which is a group of companies responsible for the dissipation of this technology in the world, the great benefit of this standard is to offer broadband Internet connection in areas where there is no infrastructure such as fiber optics that has a cost higher. The main purpose of this paper is to present the theoretical and technical characteristics of this technology for both the standard for fixed and mobile standard, regulation of frequency bands by the FCC and description of the physical layer, through to basic concepts are used in many other types of radio link and technologies have been adapted and updated for this little-known standard, allowing a greater range and speed, which are specified and differentiate these advancements is one of the contributions of the work done here. After the theoretical conceptualization stage, a real case study has been inserted in this work to demonstrate the effectiveness of this technology deployed. The idea of presenting this case study is linked to a better view of the use of standard in the market, nationwide

Perfil econômico do lítio nos países sulamericanos e consumo mundial

The lithium industry has changed and the producers of lithium carbonate form South America play a dominant role in the world. This paper discusses the South American geological resources, production and producers of lithium considering the potential growth in lithium consumption for electric vehicle batteries. Taking into account the manufacturing companies and their external connections, their participation in corporate groups and the international market for the stocks of metal, in addition to facts and updates that affect this market and its key growth trends. This inventory of the most important reserves takes into account the geological context of the formation of these deposits, including a description of the types of deposits exploited in the world today. Besides the general description was made a brief description of the South American resources, more exploited by the media (Salar de Atacama, Salar de Hombre Muerto, Salar de Uyuni) and Pegmatites of Província Pegmatítica Oriental do Brasil and Província Seridó-Borborema).

Interpretação da crise financeira mundial sob a perspectiva de David Harvey

Pós-graduação em Economia - FCLAR

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Revista o cruzeiro: a figura feminina em publicidades de sabonetes de 1949

This article aims at the application of semiotic theory of French line to soap advertisements publicized in the magazine O Cruzeiro in the year 1949. Our objective is to reconstruct the women’s figure present in these texts and to establish its relation to the persuasion of the reader who is led to acquire not only the products, but mainly the values hidden in the announced objects. From the theory we use the generative course of meaning, focusing on the discourse level and assimilating the consumption axiologies proposed by each advertisement. Finally, we intend to assimilate the standard behavior of that society post-Second World War.

Mídia esportiva e a profissão de treinador de futebol: estudo de caso sobre o Mundial de Clubes da FIFA

Pós-graduação em Ciências da Motricidade - IBRC

Páginas da copa: o mundial do Brasil na Folha de S. Paulo e Estado de S. Paulo

O futebol nos dias de hoje representa algo muito maior do que um exercício físico ou uma atividade de descontração. Ele desempenha um papel dentro da sociedade que extrapola as perspectivas do jogo. Reduzir a análise sobre o futebol profissional apenas ao aspecto lúdico do esporte também diminui a concepção sobre o que ele realmente representa. Nos bastidores do espetáculo futebolístico existe um universo de atos políticos que abrangem diversas esferas do poder que por sua vez auxiliam na execução do esporte como um evento esportivo com milhões de espectadores. Uma das razões para que o âmbito político do esporte seja menos conhecido do que as táticas dos técnicos ou dribles dos jogadores é a cobertura feita pelos meios de comunicação. No decorrer de sua existência, o futebol se transformou em um evento globalizado que envolve em sua órbita muito mais do que apenas o aspecto esportivo. Com os anos, o esporte foi se firmando em diversos países como produto cultural e até mesmo ferramenta política. O que se vê contudo é a sobreposição midiática do jogo sobre a sua verdadeira estrutura. O entretenimento trazido pelo esporte ganha as páginas enquanto o jogo político que sustenta a realização do mesmo recebe uma atenção mais discreta das mídias. A proposta deste trabalho é analisar como foi feita a divulgação de notícias referentes à Copa do Mundo de 2014, que será realizada no Brasil, nos jornais Folha de S.Paulo e O Estado de S. Paulo durante o ano de 2012 através dos seus cadernos de esportes. O objetivo é compreender qual é o teor e a intensidade da cobertura sobre os fatos políticos que ajudam a dar forma ao evento mais importante do futebol. Acontecimentos desta proporção exigem preparação do país, o que implica em um trabalho em conjunto entre o Governo Federal e FIFA. Pretende-se analisar a contextualização feita pelos jornais em relação ao esporte ao seu aspecto esportivo, podendo...

Saúde mental e fatores emocionais nas campanhas brasileiras da semana mundial de aleitamento materno

The reduction of child mortality has been the focus of World Breastfeeding Week campaigns. On the other hand, breastfeeding and weaning are considered by psychoanalysis as key moments in the prophylaxis in mental health. Our goal is to investigate how the emotional aspects involved in breastfeeding have been addressed on the promotional material of Brazilian campaigns from 1999 (year of its creation) to 2010. The method adopted was the categorical content analysis and the results indicate that (1) the emotional benefits of breastfeeding are treated superficially, (2) weaning is depleted of its relational dimension (separation), being presented as a chronological and pragmatic concept, based on the introduction of new foods, (3) the term "mental health" is mentioned only once, without a precise definition. The relationship between breastfeeding and emotional development, besides the prophylaxis of mental health, has not been fully exploited in the analyzed campaigns.

La chute de la France et son impact sur le milieu intellectuel brésilien

This paper proposes a new reading of how the defeat of France and its occupation by Nazi forces were analyzed by the collaborators of the Revista do Brasil (RJ, 1938-1943). This cultural and literary magazine was one of the most important in Brazil and brought together a significant part of the Brazilian intelligentsia of the time.

Imaginando o outro e a nação nas relações internacionais: Commentary Magazine, The New Republic e o intervencionismo dos Estados Unidos na Nicarágua e El Salvador (1977 - 1992)

Pós-graduação em Relações Internacionais (UNESP - UNICAMP - PUC-SP) - FFC

Renovando o mundo: cura através da união na diversidade : um plano de comunicação para o pacto mundial consciente

The perception of modern society regarding the nature and indigenous peoples came to be shaped in the sixteenth and seventeenth centuries, with two major events, the invasion of Europeans in America and the scientific revolution. These events symbolize the cultural overlap and European thinking about the rest of the world. The current scenario is industrialism, consumism and cultural standardization driven by Cartesian thought. This work demonstrates, through literature research and data analysis, that this dominant model has caused the crisis of modernity, focusing especially on the environmental crisis that threatens human life. The solutions are present in the modern society the knowledge of indigenous peoples that is inherently ecological and sustainable by tradition. From the union of diverse cultures and knowledge dialog you can find solutions for today's problems and provide a renewal of relationships between modern society, indigenous peoples and nature. The World Conscious Pact presents this proposal which can be increased through public relations strategies in order to reconnect the man-nature bond, generating critical behavior with respect to the current dominant system and motivate society to adopt truly ecological postures. For this it is necessary to rescue the Earth image as a mother

Esquerda pós-moderna e emancipação social: uma resposta ao Fórum Social Mundial

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Por uma rebeldia mundial? Formação e ação territorial da Via Campesina no Brasil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)