O prosumidor e as Relações Públicas na era da convergência midiática

This study supports the role of Public Relations within Organizations, inserted in the context of the media convergence age, in which all the medias complement each other and can be used together to achieve a given goal. The approach is exposed after reflection on consumers’ specificity and identity, in addition to an approach about media convergence age characteristics, such as collective intelligence, participatory culture and affective economy. Throughout this paper, it is also discussed the concept of Transmedia Storytelling and how consumers and communicators stories have become especially important in the convergence age. In this context, consumers are understood as prosumers, since they infer and influence brands, organizations or products, by using words. We showed that, because of those prosumers narratives, an organization may became susceptible to their image destruction in a short period of time or get more acceptance and profitability. Thus, Public Relations presents itself as a communication professional that can use several corporate strategies in the relationship between organizations and their different target audience

Arte & jóia: uma análise da joalheria contemporânea brasileira

Since the beginning human needs to produce elements artistics, in such way that can set their history and pass a language, be it as art, culture and / or as an identity. Within this context, the jewelry was being developed, its characteristics and aesthetics, in a period, being artistic, historic, marking this form a civilization, a document, with its innovations and concepts. Nowadays, with technology, trade and the need to search for creations and innovations in the jewelry section, was prepared and developed those that we call Art jewelry. This study brings a trajectory through the history of jewelry art and jewelry; specifying in the contemporary period the various types of jewelry such as author and industry, its artists and jewelers; parts exhibited in museums and designed for competitions, thus creating a analysis of contemporary jewelry

Quando gestos não políticos são políticos: a tradução brasileira de Giovanni's Room, de James Baldwin, e a questão da homossexualidade

This work is part of a research project on the role of translations of African-American literature in Brazil and their relation to issues of identity, discourse and aesthetics. It analyzes the translation, by Affonso Blacheyre, of Giovanni's room (1956), by James Baldwin, which was published in 1967 in Brazil. Baldwin is revered for his role in the Civil Rights Movement, having produced works that portray the contradictions of a democratic, but, at the same time, racist society. Giovanni's room was first rejected by his publisher for addressing homosexuality. The text displayed on the book flaps of the translation praises Baldwin's "work with language", in contrast to his anti-racism in other works. The praise of aesthetics of Giovanni's room is noteworthy, in contrast with the absence of any remarks on its critique of the marginalization of homosexuality. The focus on the aesthetics of the work corresponded to characters speaking a more formal register in the translation. Discourses on identity strengthening were less apparent in the 60s in Brazil in comparison to nowadays. The emphasis on aesthetics represented a seemingly "non-political" gesture that made it less shocking in the context of military dictatorship prevalent in the country at the time.

A tradução da identidade linguística afro-americana em Invisible Man, de Ralph Ellison: questões de integração racial e negritude no uso do inglês vernacular afro-americano

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Identidade das Ciências Humanas e métricas de avaliação: qualis periódicos e classificação de livros

This article aims to discuss the evaluation metrics adopted by Capes in the evaluation process of national graduate programs in the field of the Human Sciences, especially with respect to the classifications of scientific journals and books.

Memória e identidade nos romances de Milton Hatoum

This article deals with how Milton Hatoum explores aspects of the memory, through the convergence of voices in his four Lusophone novels Tale of a Certain Orient, The Brothers, Ashes of the Amazon and Orphans of Eldorado. A profile of complex characters is constructed through a synthesis of accounts, letters and depositions, as different faces of individuals and society at large are interspersed through memory.

Algumas reflexões sobre a condição da mulher brasileira da colônia às primeiras décadas do século XX

This article, about reflections on the condition of Brazilian women from the Colony to the first decades of the twentieth century, reveals the historical position of them and the attitudes and behaviors related to gender and sexuality. Subdued, it was treated as a sexual object, arousing all sorts of misogyny by men. Rebel, veiled or ostensibly, could serve their own desires. Throughout history, the Church and medical institutions which jointly accounted for, significantly, established the meaning and place of women. In Colony period, the woman is a ward from the Catholic ideology, but from the nineteenth century, after Independence, this power control arises to Medicine. The physician submits the religious discourse, naturalizing the status of women as one that breeds, namely the insertion of the medical issues of family scientifically legitimate colonial patriarchy. This is accentuated in the early twentieth century, when medicine consolidated setting standards and rules for marriage, to motherhood and family life. We note how the feminine universe was (and it is nowadays) ambivalent, with "one foot" in virtue and another in sin, with a tendency to contain and another to trespass. On the one hand we have the home and motherhood, validated in marriage, in which the woman is cared for and dependent on her husband. Reflecting on the motherhood of Virgin Mary, comes to the sacred dimension of the idealized woman saint by the Church. At the same time, however, feels the need for freedom, identity and independence, needing to give a voice to the desire to have their sexuality and all that it is due in full. The manifestation of the desire and the call for sexual satisfaction, and put in permanent conflict personal, psychological and social split between moral entrenched across generations and cultural transformations resulting from decades of the 20th Century.

A formação de professores de espanhol língua estrangeira (Ele) no Brasil e de português língua estrangeira (Ple) na Argentina: identidade(s) em processo de construção e reconstrução

Bajo la perspectiva discursiva, específicamente francesa y según estudios realizados por Hall (2002), Souza Santos (2005) entre otros, que están analizando el concepto de identidad, como los estudios de Celada (2002, 2009, 2010), Serrani (1997, 2003, 2005) y Zoppi-Fontana (2009), con relación al proceso de enseñanza y aprendizaje de Lengua Extranjera, verificamos que la construcción de la identidad se da en proceso de constante reconfiguración, visto que aprender otra lengua implica entrar en contacto con otros modos de ver y de nombrar el mundo, y de este modo es necesario “desplazarse” de sí mismo y reconfigurarse con relación a otro(s) hablante(s) de esta nueva lengua a ser aprendida. En nuestro caso se trata de aprender y enseñar lenguas próximas: portugués y español, con rasgos lingüístico-discursivos de aproximaciones y de distanciamientos. Para tanto, este estudio preliminar tiene como objetivos: verificar como acontece actualmente la constitución de la(s) identidad(es) en el proceso de enseñanza y aprendizaje de Español Lengua Extranjera (ELE) en Brasil y de Portugués Lengua Extranjera (PLE) en Argentina, en especial en la formación del profesor de estas lenguas; observar contextos de enseñanza y aprendizaje, los que posibilitan la inserción del profesor de Portugués (PLE) en Argentina y del profesor de Español (ELE) en las regiones enfocadas, considerando las Leyes brasileña y argentina que determinan la oferta de la enseñanza de las referidas lenguas: Ley 26.468, de enero de 2009, que determina la oferta obligatoria del Portugués en Argentina y la Ley no. 11.161, de agosto de 2005, sobre la enseñanza de la Lengua Española en Brasil. La metodología, de tipo interpretativista, presupone como instrumentos la realización de análisis de las Leyes que promueven la enseñanza de ELE en Brasil y de PLE en Argentina, así como de entrevistas, preguntas e análisis de los datos levantados.

A identidade da literatura marginal em enunciados verbo-visuais

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Entre o Pavilhão Mexicano e o Cine Azteca: cultura visual e formação de identidade no Brasil e México na primeira metade do século XX

The article seeks to reflect from a visual history of the elaboratión imaginary political and national identities and transnational comparative perspective between Brazil and Mexico in the first half of the twentieth century. The main focus is Mexican participation in the exhibition commemorating the centennial of Brazilian independence in 1922 and the dialogues in the film industry of both countries in the second half of the 1940s and beginning of 1950s.

Da Atenas à Jamaica brasileira: imaginários sobre São Luís na mídia maranhense

Pós-graduação em Linguística e Língua Portuguesa - FCLAR

Aspectos culturais como fios condutores de interações em Tandem na aprendizagem de português língua estrangeira: interculturalidade, estereótipos e identidade(s)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A segurança através do espelho convexo das Américas: percepções, imagens e interesses na conformação de uma identidade

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Narrativas audiovisuais nas redes sociais: o consumo como elemento de identidade na campanha da Panvel

Pós-graduação em Comunicação - FAAC

Avaliação do ler e do escrever de surdos pela língua brasileira de sinais

The use of Brazilian Sign Language (BSL) in the education of deaf people is guaranteed by Brazilian laws, but its adoption in educational policies requires an adjustment in terms of stimulus and response modalities. This study aimed at characterizing reading and writing performances of four deaf students who are BSL users and are in early literacy phases. The assessment was performed through selection tasks – signaling and writing – using an evaluation and teaching procedure that is usually adopted with hearing children. The results replicated data that has been documented in hearing children: performance was satisfactory in copying and identity matching tasks among pictures and graphic stimulus; performance was lower in reading and dictation tasks. Data show that investment targets regarding reading and writing teaching conditions programming require adjustments that are more related to the communication modality than to the teaching procedures.