Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Entre Maria e as dores: cotidiano e subjetividades de mulheres em situação de violência doméstica, Marília – SP (2006-2014)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Potenciais corticais auditivos e modulação autonômica cardíaca em mulheres saudáveis

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Fatores de risco cardiovascular em mulheres com antecedente de pré-eclâmpsia e sua associação com hipertrofia miocárdica e espessamento médio-intimal de carótidas

Pós-graduação em Fisiopatologia em Clínica Médica - FMB

Participação de mulheres na gestão esportiva: uma revisão sistemática

During the last decades of the XX century occurred several demographic, cultural and social changes that directly affected the inclusion of women in the labor market. However many of them have found and still find barriers to work in various fields of endeavor and in the case of this study, the sports management. The purpose of this study was to assess through a systematic review, the participation of women in sports management, listing the main characteristics, challenges and difficulties. The research consisted of a systematic review of studies that discuss the thematic related to the participation of women in sport management in Brazil, including the Google Scholar database. The key words used and that generated proceeds were woman, sports management and women in sports administration. In the discussion and results has been possible to list the insert forms in a management position, the main ones being: by invitation, conduction or family relationship. The arguments about the limited participation of women in sports management and their encountered barriers are justified because there is a male domain and prejudice, resulting often the career waiver for these women. The profile of the sporting managers has found a predominance of men aged between 30-49 years old. For unavailability of articles, the present study was restricted to use only one database. In short, there is a lacuna in studies on women's participation in the administration or sporting management, with a prevalence of literature review articles. To expand overview on this issue would be important to carry out quantitative studies. It was concluded that the difficulty of women entering in sports management still seems to be a current problem and can only be minimized from a greater attention from the scientific community. It is suggested to carry out further studies that address more deeply the reasons for this disparity, aimed at proposing specific changes to the...

Por dentro da história: mulheres operosas no mundo do comércio em Parnaíba (1930 a 1950)

Pós-graduação em História - FCLAS

As mulheres não tão silenciosas de Roma: representações do feminino em Plínio, o Jovem (62 a 113 d.C)

Pós-graduação em História - FCLAS

Prevalência de bexiga hiperativa e avaliação do impacto desse diagnóstico em mulheres de diferentes faixas etárias

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Correlação entre a força muscular do assoalho pélvico e status hormonal da vagina em mulheres continentes

Pós-graduação em Bases Gerais da Cirurgia - FMB

Caracterização do consumo alimentar de mulheres obesas na fila de espera para cirurgia bariátrica.

Pós-graduação em Alimentos e Nutrição - FCFAR

Avaliação da composição corporal e consumo de macronutrientes de mulheres atletas do judô

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Aspectos ergonômicos do design de calçados com salto para mulheres com hiperidrose plantar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Prevalência de infecções sexualmente transmissíveis e de alterações da microbiota vaginal e fatores associados em mulheres que fazem sexo com mulheres

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Qualidade de vida em mulheres com câncer de mama submetidas à cirurgia conservadora e mastectomia

Pós-graduação em Enfermagem - FMB