Centralidade urbana e comércio informal: os novos espaços de consumo no centro de Anápolis-GO

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Centro, centralidade e cidade média : o papel do comércio e serviços na reestruturação da cidade de Juazeiro do Norte/CE

Pós-graduação em Geografia - FCT

Na trilha juvenil da mídia: dos suplementos teens para as tecnologias digitais

A autora procura discutir as consequências de a cultura juvenil ser hoje o ingrediente fundamental da comunicação digital, e os efeitos desta cultura sobre o comportamento dos jovens e sobre o próprio conceito de juventude. Ela enfatiza que nas últimas décadas tal conceito passou definir, mais do que uma faixa etária, uma espécie de mercadoria, oferecida, para qualquer interessado, na mídia, em academias de ginástica, casas de shows, shopping centers e nos mais variados espaços urbanos. A pesquisadora analisa o comportamento de várias gerações de jovens, especialmente depois da Segunda Guerra Mundial, a partir da consolidação da TV e de mídias voltadas especificamente para esse público, como os suplementos teen. E mostra que as novas tecnologias digitais - com sua portabilidade, mobilidade e interatividade - estão trazendo novos cenários, novas conformações da vida social, múltiplas configurações de tempo e desenhando espaços antes inimagináveis, ocupados principalmente pelos jovens. Trata-se de uma geração extremamente conectada e rebelde à sua maneira contra os valores tradicionais, que está desenvolvendo um novo estilo e um novo modo de entender o processo comunicativo, com grande dinamismo. No entanto, trata-se também de uma geração que não consegue fugir do aspecto mais perverso das tecnologias digitais, pois estas, ao evoluírem e se transformarem praticamente a cada dia e quase sempre a reboque do mercado, exigem seguidas adaptações, que os jovens nem sempre conseguem acompanhar de forma rápida e sistemática, de modo a ficarem imunes a frustrações.

Enquanto isso na Sociedade de Consumo Líquido-Moderna: a produção de significados e a tomada de decisão de indivíduos-consumidores

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cogeração de energia com motores de combustão interna

The tertiary sector is largely responsible for the growth of electricity consumption in Brazil. The large commercial and public buildings, hypermarkets and shopping centers stand out as major consumers of electricity for lighting, power and thermal energy. Brazil presents significant potential for the deployment of small cogeneration plants, especially in the tertiary sector. Allied to this, the possibility of natural gas supply and the growing demands in favor of maintaining and preserving the environment favor the implementation of cogeneration plants. In this context, this paper presents a technical and economic analysis of installing a cogeneration plant using internal combustion engine with natural gas in a mall

Análise da percepção da variação do campo térmico na cidade de São Paulo-SP: o exemplo da subprefeitura Sé

This research aimed to analyze the spatial area for the design of the Heat Island of Subprefecture Sé, in São Paulo-SP, with the support of geotecnology and based on the study of environmental perception. We used remote sensing products such as maps ofland use and soil temperature and apparent surface to evaluate the thermal conditions considered critical points in the central area of the municipality. The methodology used was qualitative analysis, based on interviews with the people, allowing rescue geoecology the conditioning aspects of the city, with an emphasis on environmental perception. This study aimed toanalyze the perception of the variation of the thermal field in São Paulo. The results indicated that (95%) of respondents feel that the temperature of the central area has increased each year, and the district that stood out was the Sé, due to intense use and occupation of land and contribute one of the largest shopping centers. Districts with points given for having better thermal comfort were Santa Cecília, the República and Bela Vista, due to their larger amount of green areas by fiscal court, which act as local refrigerators. It was found that the respondents have the perception and awareness of their spa directly related to the quality of life. Through analysis of several variables involved, proposals and strategies may support public policies and urban planning

Eficiência energética em ar condicionado e refrigeração através da aplicação da termoacumulação

The use of refrigeration and air conditioning systems is of fundamental importance when it comes to air-conditioning of environments. Also important is the use of electricity for equipments’ operation related to these systems. Due to high cost of charging for this type of energy, factors economy and efficiency occupy key roles among design parameters of a system. One of the ways to get this economy is the use of a technique called thermal storage, or cold storage, which intends to move the required loads during peak time and also their equalizing, so that the energy is transferred from the peak time to non-peak time, thereby reducing the cost of energy consumed. Cold can be stored in the form of ice or ice water. This work aims to perform a technical-economic analysis of a mall located in Vale do Paraíba checking the feasibility of deploying a thermal storage system to achieve an economy in the cost of the energy used by the establishment. Through the parameters measured by the concessionaire of energy we can get the values of energy demand and power consumed, which will serve as basis for calculation for the study. The results obtained allow the development of two alternative proposals to the current configuration, one chosen by the criteria and results presented by technical-economic and energy analysis

As compras coletivas como estratégia do comércio na atualidade: análise do consumo e das redes geográficas na região metropolitana de Campinas

The collective purchases translate into new business strategies that so far are poorly studied, but they have modifyied considerably the forms of consumption through the consumers individualisation, which causes changes in society's routine. The analysis of the theme was performed by study cases of collective shopping places in the city of Campinas, country of the state of São Paulo, and on its influence in the metropolitan area, which intented to understand, through custumers interviews, the contradictions and peculiarities of this service that has increased each day more . For this purpose, the research methodology is focused on the consumer , that's because the process of productive change tied to forms of trade and distribution of goods have been transforming social values considerably, based increasingly on impulsive consumming . Thus, to understand how the electronic commerce and more specifically the collective shopping websites works, it's necessary to examine the forms of commerce and the consumer's behavior in order to explain the city organization and the contradictions of the geographic space

Análise da proposta de melhoria do fluxo na área comercial central do municípo de Rio Claro-SP

The development of medium-sized cities in recent decade, caused, partly, by the industrial deconcentration process generated, beyond benefits, several problems for these cities population. The unplanned rapid growth of these cities, together with the capitalist model of production collaborated for the increase of socioeconomics questions in these locations. The urban mobility became one of these problems, embarrassing citizen’s lives, especially in downtown area. Therefore, the State began looking for solutions to improve urban mobility of the population, contributing to their quality of life and also to adapt the city to new market demand. In these work, we analyzed the situation of Brazilian medium-sized cities downtown area, as well as its growth process, tanking as an example the case of the city of Rio Claro – SP and it´s Public Administration proposal to improve the flow and urban mobility in a particular street in the town´s commercial centre

Cidade média de limiar superior: um estudo a partir de Ribeirão Preto (SP)

This papper aims to discuss Ribeirão Preto as a switched-over intermediate city classification, contrastating with the concept of Metropolitan Region of Ribeirão Preto. The agribusiness sector will be analysed as the main responsible for the representation of Ribeirão Preto city as an Agribusiness Center. Due to this fact, Sertãozinho city example will be presented as Agribusiness City, where acctually concentrates the agro-industrial complex of sugarcane production, while Ribeirão Preto is in fact centralizes management activities. According to the balance of trade analysis, other elements showed up and fortifies the role of this cities. These elements unfolded the analysis of higher education guideline and shopping malls. We also analyzed the urban network of Ribeirão Preto under the concept of the Região de Influência das Cidades (REGIC) and the creation of the project Metropolitan Region of Ribeirão Preto in order to strengthen the central hypothesis as a switched-over medium sized city. In order to reach this point, besides the analysis of the data we had t literature review of the Medium Sized Cities and Urban Network concepts and Spatial Interactions and Switched- over terms

Análise dos efeitos adversos dos benefícios concedidos às Microempresas e Empresas de Pequeno Porte (EPP) nas licitações públicas brasileiras

The Micro and Small Enterprises are in a special group of companies it given potential for development, employability, and integration into society. Although in Brazil they have high mortality rates, resulted to creation of the Statute of Micro and Small Enterprise in order to encourage it through tax benefits and advantages in public procurement processes. However, the other side of the debate, the public procurement process is the moment when the Public Sector relates to the Private Sector to materialize works, services and shopping. These procurement processes have itself weaknesses, such as excessive bureaucracy, delays and corruption, leading us to inquire: is a good idea promotes the development of micro and small enterprises through weaknesses procurement process? This discussion using theoretical framework, and an analysis of two case studies where the winners of procurement were two enterprises benefited from the Statute of Micro and Small Enterprises

The affective-emotional communication in shoppingscapes: case study

Shoppingscapes on urban roads, such as streets and avenues, require study and more specific attention. You must be aware of the emotional communication, an important factor with regard to the influence on the perception and acquisition process by the observer. Reaching the consumer cognitively, arousing emotion and desire to want to have the observed object is one of the goals of emotional communication, and that only happens with the proper use of elements of perception. This paper aims to highlight the need for interdisciplinary design and architecture, especially in the case of shoppingscapes in open spaces that sell fashion items. The case study raises a reflection on the elements of perception in the windows as to whether they are being clearly communicated. It also discusses how the same are interfering or being interfered by the shoppingscapes of Avenida da Liberdade in Lisbon.

Lógicas espaciais das empresas franqueadas do ramo comercial de confecções e calçados: cidades médias e consumo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Repensando a metodologia do Índice de Potencial de Consumo (IPC) para estudos sobre consumo nas cidades medias

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)