Estudos de pré-formulação e desenvolvimento de preparações cosméticas

This work aims the study and consequently the learning relative the manipulation and development of new cosmetic formulas, including the creation of a Cosmetic Line composed of products that fulfils the daily necessities of men and women, including products for personal hygiene as hair, facial and body, as well as sunblock preparations, having as base the natural resources that are found in our country, as flowers, fruits and essences. Besides that, this work aims the approach and the learning about the different kind of materials and vegetables assets that existes in this sector, including the stages of development of the products, the techniques of manipulation, the requirements of the legislation, as well as the advertising and the marketing and the expectations of the increasing cosmetic market

Basquetebol X temas transversais: a produção de material didático audiovisual para a Educação Física escolar

This study aimed, first, produce a kind of educational materials in audiovisual format, to the Physical Education, addressing the Transversal Themes in view of the basketball. The themes chosen were Cultural Plurality, addressing the basketball in a wheelchair, and Labor and Consumer Affairs, addressing the marketing and exploitation of labor force that the company is Nike. There is no doubt the importance of media production in contemporary society, as one of its main languages, but of little relevance in the school environment, especially in the area of Physical Education. In a second phase aimed at evaluating the feasibility of this material both as a teaching strategy, such as content of learning lessons. The evaluation was made through a discussion in the form of focus groups with 10 students from 9 th grade of elementary school. The results showed that despite an initial rejection of the material as a teaching strategy because of the history that Physical Education has for several years, students were open to new ways of learning. Since the results on the material, such as learning content, showed that the videos were able to address and the Transversal Themes and meet the need for procedural content with the proposed activities. With this, we realize that students are willing to discuss matters that are not always addressed, but now, with the creation of national curriculum standards should be reflected in the classroom

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Reflexões sobre o estabelecimento de vínculos afetivos interpessoais na atualidade

In studies about the subjectivation process in contemporaneity and the social context in which one is inserted nowadays, the contemporary world is often characterized by the ascension of the narcissism – or individualism – and consumerism as a baseline to all other recent changes. The excessive valorization of aesthetics; the influence of media and marketing and the culture of image; the loss of the “inner side” and inter-human interchanges; against the exacerbation of the superficial and external, appear as essential transformations to the new configuration of the so called “post-modern” subjectivation process, privileged and reinforced by capitalist society. Next to them, exists an individual discontent – a malaise in the individual’s life – usually associated to an interior emptiness and general dissatisfaction in face of idealizations and self-esteem fluctuations. This work tries to understand how individuals establish affective bonds and social relationships in this contemporary context, connecting the contemporary context and relevant concepts to this study, including the idea of romantic love, narcissism and the “state of helplessness” in psychoanalysis, subject’s development and a parallel discussion with social-historical texts. The study, of a theoretical character, is located in the intersection between "individual" and "society" – a subjectivity, therefore, formed internally, within the individual, and submitted directly to social influence – and analyzes the determinants and influences that they exert upon one and another, based on critical-reflective readings and textual analysis of works in the fields of sociology, psychosociology and psychoanalysis.

Relações públicas: elemento potencializador para o sucesso de um evento

This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain

Politicas públicas para agricultura familiar: o caso do Programa de Aquisição de Alimentos (PAA) no estado de São Paulo, Brasil

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Distribuição dos desembolsos do BNDES no setor sucroenergético no Brasil

The organization and dynamics of the energetic-sugarcane sector in Brazil have suffered the impacts of the “deregulation” process that took place in the 1990s, since when it is no longer monitored by the State. In this scenario, the agribusiness enterprises, in order to survive, act over production, marketing and management of their activities, among others areas, demanding financial investments. The credit lines offered by BNDES (National Bank for Economic and Social Development) are one of the factors that enable the implementation of these actions. In this context, the aim of this study is to assess the connections between BNDES's outlays for the sugarcane sector in Brazil from 2001 to 2008, and the activities of this sector, according to the federation unity and the region in the country. The work is based on: i) literature review and ii) secondary selected data collection aimed at the composition of data series. The organization and analysis of data indicates that the largest amount of money is destined to the south-central region, specifically the state of São Paulo. This is the only state that receives almost all types of financings, an equivalent to 68% of the receptions in the period. The concentration of BNDES's outlays in the south-central region may be linked to the dominance of the sector in this region, either in terms of harvested area, amount of production, employment contracts or number of enterprises.

Estresse salino em plantas jovens de cana-deaçúcar: respostas bioquímicas e fisiológicas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Narrativas audiovisuais nas redes sociais: o consumo como elemento de identidade na campanha da Panvel

Pós-graduação em Comunicação - FAAC

Inovação tecnológica em projetos de novos produtos: um estudo exploratório sobre relações gerenciais de integração entre unidades de uma multinacional

Although thetopic of integrationin product development is widely debated in the literature, there are few studies that address the participation by subsidiaries of multinational and R & D centers around the world in development projects of new products. Focusing on the perception of the Brazilian unit, this paper aims to present and analyze integration practices among subsidiaries, headquarters and R&D centers in product development projects in amultinational high tech company. For this purpose, was conducted an exploratory and qualitative researched operationalized by case study. Among the main results, it was noted collaboration betweenlocals marketing and engineering with the R & D centers, important role of senior management in the Brazilian unit to communicate outcomes of the strategic planning of products andtechnologies established by the headquarters to the subsidiary, the adoption of technological and information mechanisms and the application of methods such as technology roadmap.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.