22 resultados para Evento e legado
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Pós-graduação em Ginecologia, Obstetrícia e Mastologia - FMB
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This study aims at investigating the existence of a Greek terminological legacy in the Brazilian grammatical organization, taking into account that the initial Greek grammar is the source of our grammar, through the Latin grammar, and that the field defined by it is a reference point for studying the evolution of Western thought about language. The theoretical and methodological approach is based on Historical Linguistics along the lines that guided the extensive research on the emergence of grammar in the West, which is the source of the information organized here (NEVES, 2005). The reflections focus on the examination of nomenclature, considering that it conceptually maps the set of positions assumed, and in general maintained, that deserve consideration. Among other things, the survey compared both Greek terms inherited in the continuous current of the grammatical thinking with Greek terms introduced later, and terms transliterated from the Greek with terms modeled on the Latin translation. In addition, there have been cases of names that were changed while the concept was kept and cases of concepts that were changed while the name was kept. Anyway, the examination of the nomenclature reveals the undeniable existence of a Greek legacy in the organization of the Portuguese grammar.
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Pós-graduação em Filosofia - FFC
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This study aims to discuss the role of the professional of public relations and the marketing tools in organizing events. Taking as parameter the concepts of events, marketing and public relations and highlighting the contributions on strategic planning, the communication process and the relationship with stakeholders as key elements on this management, it is intended to form arguments to demonstrate that the work of a skilled professional is essential for the empowerment of the events not only as a communication tool, but as well as a relationship tool. The methodology utilized is based on literary data and on the exemplification of this process, with the analysis of three mega events. As a result, we leave a reflection about the importance of professionally events management, in addition to excellent communication and expansion of economic resources, since it defends the idea that management needs to generate lasting relationships across all the stakeholders' chain
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Pós-graduação em Letras - FCLAS
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The criticism of Cartesian philosophy is correlated on four pillars: the fragmentation of knowledge, the separation between mind and body, the impossibility of the reductionist method for explanation of natural phenomena, and in the superiority of the reason as the only valid form of knowledge. These last two pillars, as many environmentalists claim, contributed decisively to the devaluation of the res extensa over the res cogitans. To check this we used as a theoretical framework the following texts: Discourse on Method, Rules for Conduct of the Spirit and Metaphysical Meditations. By reading these works it was found that the first two pillars (the fragmentation of knowledge and the separation between mind and body) there are no theoretical basis in texts. The failure of the reductionist method to explain the ecological and atomic phenomena and the overcoming of reason as the only valid form of knowledge are supported in their philosophy.