283 resultados para Indústria criativa


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Creative spaces need freedom. Any productions, especially with artistic content, need space to mistakes, that is, for an attempt away from the standard. The independent production environment is recognized in different artistic sectors as a space for innovation, to be free of the serial production logic. The major innovations in the international scenario of games came from the independent productions. Great classics revolutionized the aesthetics and functionality of this new media. This project aims to analyze the productive chains of Brazilian independent games, starting with a regional analysis. The goal is to observe the factors responsible for the innovation that these games can offer, the management aspects of creative processes, articulation of innovative agents and resources mobilized. Brazil currently has the fourth largest gaming market in the world with expectation of strong growth for years to come, but arises in the international market as a consumer. Given this regional demand is necessary to study the tools of production, even to help fill that need. Not only the production of games should be thought, the media coverage is also another important factor, in view of the economic importance of this segment. Understanding the mechanisms of innovation in the gaming universe, its impact on the formation of public and coverage of specialized journalism in this new media are possible outcomes of future studies and research that scientific research can contribute

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Pós-graduação em Design - FAAC

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The pharmaceutical industry invests heavily in promoting their products, and studies suggest that these actions influence doctor’s prescribing. Therefore, this study aimed to analyze the opinions and attitudes of doctors when facing promotional activities of the laboratories. To this end, questionnaires were sent to doctors in Araraquara (SP) containing statements on the subject. Data analysis included study of the association by the chi-square. The results indicated that physicians relate to the propagandists (98%) by considering them useful (55%), but not as a main source update (86%). For 62% of them their prescriptions are not influenced by such relationships, while 24% disagree that doctors in general are influenced as well as new graduates (37%). The majority also disagrees that are influenced by amenities (86%) or free samples (70%) but only 38% believe their colleagues are not influenced by the samples. As for the ethics of these receipts, 57% considered to be appropriate when benefit patients, but only 32% while for personal use. The results show that doctors are vulnerable to the influences of marketing. Therefore, mechanisms and interventions are needed for prescribing drugs solely by criteria of effectiveness, safety, convenience and accessibility to the patient.

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Pós-graduação em Engenharia Mecânica - FEG

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Pós-graduação em Geociências e Meio Ambiente - IGCE

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The work shows the importance of process modeling in industrial flat field fashion design. This was achieved by a qualitative study identifying vision of modelers, students and teachers about this stage of development and production clothing product in the regional center of Londrina – PR. This research allowed the development of methodological guidelines for the teaching and preparation Modeling Industrial flat clothing.

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Many researchers emphasize the increasing dynamics of business globalization, virtually as a new order of driving rules to be considered and included regarding operations management. In this sense, and trying to attain a set of suitable competitive conditions according to the needs of their business, the very internal processes of management and decision making have been growing in terms of complexity and range of issues to be considered. To do so, it is important to understand and absorb possible changes in competitive conditions as they arise. This paper aims to present a conceptual model and a case study to illustrate the assessment of the relationships involving actors within an operations network. The understanding of the basis behind these relationships and the identification of the existing hierarchic profile governing them, represent primary items to be considered embedded in a decision making system. The results obtained suggest the possibility to make use of the proposed model as an auxiliary tool to assess existing relationships within an operations network.

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This study has as main objective to identify the complains occurrences about pain in the spine segments, that are related to work standing posture, adopted by the collaborators in the production section of a food industry, in the city of Marília São Paulo state. A descriptive research and studying case was made, using 30 employees as a sample. It was used as methodological procedure, a questionnaire to obtain information on professional and personal data, posture to remain standing, the most uncomfortable postures in the work environment (signed by the form of Ranney, 2000) and pain (pointed out by Corllet and Manenica Diagram, 1980). It was also used the Nordic questionnaire (Kuorioka et al.,1986), validated in the Brazilian culture by Barros e Alexandre (2003) and adapted for the study, the direct evaluation and, a direct observation was made in the production work, a posture analysis using the OWAS Method. It was noticed that the posture of standing up is adopted during work, and 73.3% of the people that was interviewed said that they felt tired in consequence of this posture, especially when associated with trunk twists, trunk inclination and elevation of their arms above their heads. Most complains regarding pain through their bodies, by Corllet e Manenica (1980) pointed to the lumbar region, followed in the dorsal area and legs and in the neck area, shoulders and right thigh. The adapted Nordic questionnaire reveled the lumbar area, in 10 interviewed people (33.3%) as the area mostaffected by musculoskeletal symptoms, next in the dorsal area, with five people interviewed (16.7%) and one of them (3.3%) felt pain in the cervical area, none reported pain in the hips area. The postural analysis was applied using OWAS method, and it was identified the postures that demanded more effort in the four levels of musculoskeletal injuries. As conclusion, the standing up posture and the asymmetric and incorrect movements are related to pain in the spine, mostly in the lumbar area.

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The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

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En este artículo se reflexiona sobre la obsolescencia de la condición de autor de hoy mediante la revisión de los diferentes métodos de licencias públicas y sugiere su adopción como una posible base para la reforma legal en torno al tema, para conciliar la ampliación de la circulación de contenidos y protección de los derechos producción de películas en el nuevo contexto de la economía creativa. A través de la investigación exploratoria, el documento analiza cómo y en qué medida las licencias copyleft y creative commons puede guiar esta reforma. Se considera que las licencias públicas buscan un equilibrio entre el derecho de autor y los preceptos actuales de la sociedad del conocimiento, proporcionando los parámetros más adecuados para la revisión necesaria de ese estatuto.

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We analyzed the Cultural Industry and impositions for manners of production of capitalism in subjectivity, exposing the subject to alienated fragility. Because, the consumption doesn't just refer to the contemplation of images for subjects, but also about identification that subjects can have about images. The contemporary society is composed in individualist adoration by self, demanding pledge and self-control to reach the wanted body and idealized spread by media, disseminating idea of corporal pattern. So, we understood that the school physical education, being the field of knowledge of cultural corporal, has as function, also, to act as intercessor in relationship with media, above all when worked with pertinent subjects to corporeality contributing so that student, through exercise of critic, transform the society. Therefore, the educators need to extrapolate hesitation front media and make critical use of formative and informative possibilities, on consumption and impact on the body.