Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

O vestibular da UNESP: sobre acesso à educação superior e o currículo de geografia na educação básica (2006-2012)

Pós-graduação em Geografia - IGCE

A imagem poética grotesca no imaginário medievalista de Gaspard de la nuit

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Imagem organizacional e contação de histórias: um estudo sobre o uso do storytelling como recurso estratégico de comunicação

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

Refinamento geométrico de contornos e cumeeiras de telhados de edifícios extraídos de dados laser com uso de imagem aérea

In this paper, a method is proposed to refine the LASER 3D roofs geometrically by using a high-resolution aerial image and Markov Random Field (MRF) models. In order to do so, a MRF description for grouping straight lines is developed, assuming that each projected side contour and ridge is topologically correct and that it is only necessary to improve its accuracy. Although the combination of laser data with data from image is most justified for refining roof contour, the structure of ridges can give greater robustness in the topological description of the roof structure. The MRF model is formulated based on relationships (length, proximity, and orientation) between the straight lines extracted from the image and projected polygon and also on retangularity and corner injunctions. The energy function associated with MRF is minimized by the genetic algorithm optimization method, resulting in the grouping of straight lines for each roof object. Finally, each grouping of straight lines is topologically reconstructed based on the topology of the corresponding LASER scanning polygon projected onto the image-space. The results obtained were satisfactory. This method was able to provide polygons roof refined buildings in which most of its contour sides and ridges were geometrically improved.

Estudo sobre a construção da imagem de corpo feminino na revista Women's Health

The human being and consequently the human body is a subject that opens a range of possibilities for research in Physical Education study it never hurts and issues facing health helps us understand the paths chosen by the company. Women are targeted exposure and cult of the body and it is not uncommon to search for tips on how to have the silhouette of dreams through magazines that provide recommendations for achieving this purpose. The objective of this study aims to examine some concepts of body image, body and health, targeting study two books originated from the women's magazine Women's Health . Evaluate strengths and possible dangerous points of information. Through these studies we noted the importance of understanding the role of body image in the design to be healthy and yes we found studies that are presented in the magazine, good contribution, but there is also information that must be analyzed carefully, as not to prejudice the reader . We suggest further studies in this area to a greater understanding of topics covered in this work

Imagem corporal e ginastas: pesquisas e publicações no Brasil. -

The present study emerged from discussions of the Grupo de Estudos e Pesquisas Pedagógicos em Ginástica (GEPPEGIN), from UNESP/RC, and had the intention to understand and analyze the existence and discussions on Body Image and Gymnasts in researches and publications over the last decade (2003-2013) in Brazil. Body image refers to the mental representation of the body, structured according to the world. It is known that cultural and social pressures have been imposing an ideal body model and generating consequences as body dissatisfaction. Therefore, this study aims discuss the body image of Artistic and Rhythmic gymnastics' athletes. The choice of these modalities is justified by the fact that they are directly related to body image, especially the issue of the necessity of low body weight, beyond the relationship of complex movements and the need of good body awareness (BERRY; HOWE, 2000; KERR et al., 2006). For the development of this qualitative research, a documentary survey were conducted over the last decade (2003-2013) on Body Image and Gymnasts, focusing on researches of strictosensu postgraduate programs, recognized by CAPES, and scientific papers published in journals indexed in Brazil and classified in Physical Education Qualis. For categorization of information related to the theme, was used the organization by the units of analysis proposed by Laville and Dionne (1999). Based on the studies analyzed, perceive a dissatisfaction with body image to most participants from all studies, being athlete or nonathlete. Vieira and colleagues (2009) assume that the body pattern required for performance on competitive Gymnastics is close to the aesthetics of slim body served as body pattern for girls/teenager

Infância e imagem: concepções sobre imagens de crianças no Facebook

In this course conclusion work intends to initially trace a brief history of childhood, watching as their design has been changing over time until you get to today, then it will be contextualized childhood and his relationship with the image, ie as this is narrated from images and phrases linked to them shared daily on a social network of communication accessed around the world, Facebook. Seek to identify the way that these images have in childhood now, in view of the existence of a Aesthetics domination over people, in the philosophical sense of the word means that which affects the senses, so the images can be produced Aesthetic emotions: ways of being, acting and feeling. For this will be a collection of materials on this web site, and to give theoretical support to work a literature will also be held, using for the basement of research, the theories of thinkers Walter Benjamin, Foucault, Philippe Aries, René Schérer

A segurança da dependência e os desafios da soberania: expansão da agroindústria canavieira e a geografia do abastecimento alimentar no município de Tupi Paulista/SP

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Geografia da vida camponesa: espaços de vida, espaços de produção no assentamento Nova Conquista-SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Leitura curricular da formação de professores de Geografia: Brasil, Espanha e Portugal

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Contração de polimerização e expansão higroscópica de resinas compostas: análise pela técnica de video-imagem

To evaluate the volumetric changes due to polymerization and thermocycling on different resin-composites. Methods: Thirteen A2 Universal Dentin shade resin-composites (n = 10) from eight manufacturers were evaluated (4Seasons, Grandio, Venus, Amelogen Plus, P90, Z350, Esthet-X, Amaris, Vita-l-escence, Natural-Look, Charisma, Z250 and Opallis). The polymerization shrinkage percentage (PS) was calculated using an image measurement device (ACUVOL - Bisco Dental). Equal volumes of material, standardized by a semisphere polyurethane matrix (d = 3mm) were used and, after 5 minutes of relaxation, the baseline volume measurements were obtained with 18 J of energy dose from the LED light-curing unit. Measurements were obtained after 5 minutes and PS values calculated. Specimens were stored in a drydark environment for 24 hours and re-measured. Specimens were then thermocycled in distilled water between 5oC and 55oC for 20,000 cycles, subjected to another volume measurement at 5,000 cycle intervals. Specimens were gently dried prior to each measurement. Results: Repeated measurements were made using ANOVA (α = 0.05) showed that all resin-composite volumes were influenced by the number of cycles. Volumes at 5 minutes post-polymerization (12.47 ± 0.08) were significantly lower than those at baseline (12.80 ± 0.09). Volumes at 24 hours (12.43 ± 0.19) were insignificantly lower than those at 5 minutes postpolymerization. With regards to the impact of thermocycling, all specimens showed statistically significant increases in volume after 5,000 cycles (13.04 ± 0.22). Although statistically different from those after 5,000 cycles, there was no statistically significant difference between volumes measured at 10,000 (12.87±0.21), 15,000 (12.92±0.24), and 20,000 (12.84±0.23) cycles. Conclusion: According to the video-imaging analysis, thermocycling caused a significant expansion in resin-composites tested, the volume increase was not able to...

Transtorno de ansiedade social e insatisfação com a imagem corporal em estudantes de medicina: prevalência e fatores associados

Pós-graduação em Saúde Coletiva - FMB

A cárie dentária e a imagem do dentista sob a ótica infantil

The aim of this research was to study dental caries and the image of infant about dentists. Were selected randomly, 92 students from a two publics schools and 88 from a two privates schools, in the city of Araçatuba, São Paulo State. The children to answer a questionnaire composed of 13 questions and to make a drawing to represent a dental caries. The results were accomplished by using the statistical analyses “ Qui-square “ test and the “ Fisher “ test. The drawings were analyzed by a specialist psychologist. We concluded that the image about the dentist, for the children, is highly favorable and most of them know what it is the dental caries and how it is caused.