Estratégias para minimização do estresse oxidativo em sistemas de produção in vitro de embriões bovinos destinados à vitrificação

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estratégias de enfrentamento em jogadores de futebol

The aim of this study was to identify scores of interest related to coping strategies used by professional and amateur football players. Participants were 134 male football players, 71 professionals (age=22,77±3,98 years) and 63 amateurs (age=17,18±0,84) from three teams participating on the First Division State Championship). The players answered individually to the Coping with Problems Scale. Significance level was P<0.05. When coping strategies were compared based on game position and player category (professional or amateur), lateral player amateurs used more wishful thinking /religious practices (P=0.042) than professionals. Coping Focused Problem was the most used strategy used by both the professionals and amateurs, except the amateur laterais, who used more wishful thinking /religious practices.

Estratégias construtivas para a configuração do produto de moda

This article approaches possibilities and strategies of building to development of fashion product. It investigates the application of different constructive resources of textile materials of same composition and trim, establishing for this parameters of formal similarity. The conception of products process is conducted by three-dimensional expression, which allows the steps for creating and delivering happen simultaneously. Three-dimensional modeling techniques enable the buildings that are structured by the following features investigated: intervention in the textile surface, insertion of independent elements, and different confection resolutions. The results instigate reflection about the processes involved.

A crítica cultural do jovem Glauber Rocha no suplemento dominical do jornal do Brasil: impasses e estratégias adotados na chegada ao Rio de Janeiro

Glauber Rocha’s arrival at Rio de Janeiro can be considered a milestone for the Brazilian Cinema Novo movement in the early 1960s. In 1959, Glauber starts his collaborations in the Suplemento Dominical do Jornal do Brasil. This paper examines Rocha’s major contributions in this newspaper for the purpose of pointing out the strategies and formulations of the young intellectual from Bahia to promote a debate on the forms of modern Brazilian cinema and its relationship to other art forms in the 1960s.

Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

Glauber Rocha e a dimensão do confronto de ideias na cena midiática: estudo das estratégias do jovem crítico de cinema no Jornal da Bahia no final dos anos 1950

In late 1950, the young Glauber Rocha, still without having directed any of his films, becomes the main cultural critic of the Jornal da Bahia in Salvador, Bahia. His film critic activity falls within the symbolic local disputes and his texts published become an active voice in the cultural field of Bahia. With a considerable apparatus of the press in his favor, the performance of the young critic Glauber Rocha allows to discuss: the role of public intellectual and media production and dissemination of ideas by the newspapers at the turn of the 1950s to the 1960s, a time of intense political, social and cultural changes in Brazil.

A comunicação pública e o desenvolvimento e difusão da leitura no Brasil: estratégias da campanha 'Mãe, lê pra mim' do insituito Pré Livro

As transformações que tornam a sociedade mais complexa, configuradas na Sociedade da Informação, possibilitam novas formas de acesso as informações e conhecimentos que se manifestam em diferentes rela- ções sociais. No Brasil a valorização da leitura é um tema bastante recente, já que o Plano Nacional do Livro e da Leitura – PNLL - é de 2006. Tem como prioridade transformar a qualidade da capacidade leitora do Brasil e trazer a leitura para o dia-a-dia do brasileiro. Um dos eixos do plano é a Valorização da leitura e da comunicação, com ações para criar consciência sobre o valor social do livro e da leitura. O plano aborda a comunicação relacionada principalmente a dois aspectos: acesso à informação e comunicação sobre a leitura. A comunicação está sempre no centro da existência para qualquer sociedade, em desenvolvimento ou não. A partir de pesquisas sobre a leitura, o Instituto Pró-livro, uma entidade de caráter privado sem fins lucrativos, cujo objetivo principal é o fomento à leitura e à difusão do livro, utiliza-se de diversas estratégias de comunicação pública. Dentre essas experiências destacamos a Campanha “Mãe, lê pra mim?”, como uma prática de comunicação que busca levar informações aos cidadãos a partir do entendimento de se ouvir “as vozes locais”.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

Princípios da cultura de paz e estratégias de sensibilização em relações públicas no Programa Cidades Sustentáveis

The proposal of this article is discuss about the concept of social responsibility in the context of the activity of Public Relations in order to verify how this concept is related to the notion of Peace Culture. It is a complex concept supported by the United Nations Educational, Scientific and Cultural Organization (UNESCO) which, among other objectives, seeks to interpret and also paid up organizational objectives to local and global demands by articulating social actions that lead to a sustainable development and management of cities. For this, we will defend the use of audiovisual resource for awareness of stakeholders as a strategic tool in Public Relations for the efficacy of topics related to "Sustainable Cities Program”, about which we will briefly discuss. The Program is a nonpartisan initiative that focuses on the sustainable management of cities so it functions as a tool that assists municipal managers in making strategic decisions.

Interatividade: estratégias da Agência Propagação da FAAC para propagar ações sociais

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estratégias experimentais de ensino visando contribuir com o ensino de Física de modo significativo: atividades de eletricidade, magnetismo e eletromagnetismo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

As estratégias de reprodução social dos agricultores familiares das comunidades rurais do município de Catalão (GO)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Caracterização do processamento artesanal de produtos agropecuários em assentamentos rurais de Ilha Solteira-SP: das estratégias de produção à comercialização

Pós-graduação em Agronomia - FEIS