A ideologia dos meios de comunicação social na formação da consciência familiar

Pós-graduação em Serviço Social - FCHS

Governo eletrônico, democracia digital e comunicação pública: a presença do poder judiciário na internet

Pós-graduação em Comunicação - FAAC

Modernidade e pós-modernidade: em busca do sentido da vida atual

This paper refl ects on a set of themes that are part of the contemporary agenda. The article contrasts modernity and post-modernity to discuss the “new sociology” which is dedicated to interpret the world and the way of life derived from the digital revolution and an intense capitalist globalization. Accepting some of the metaphors and concepts developed by this sociology, the paper argues that the world suggests much more than the image of a “radicalized modernity”, in which the dynamics of the past collide and combine with dynamics that are coming into existence, forming a plural, uneven, and surprisingly fast system.

A importancia da bioética e do biodireito na sociedade atual

Considering the dynamics observed in bioethics conceptualization and its projection at the current society, this work, initially, provides a retrospective on the transformation of society over the centuries and, consequently on the emergence of new branches of scientific knowledge. Besides, offers a distinction between law, morality and ethics as a way to make the approximation of a definition of biolaw and bioethics, central theme of this study. Finally, emphasizes the importance of the use of bioethics and biolaw in the solution of conflicts of interest involving the so-called "actuality society law", all aimed at providing better protection for the current society, and particularly to guarantee the protection of fundamental rights for the citizen.

A literatura de massa na perspectiva dialógica

Building on some core concepts of dialogic discourse analysis, this article aims to discuss, through an examination of the bestseller lists in Brazil during the years 2000 to 2010, the central features of contemporary mass literature. By the evidence of the prevalence of self-help books, we examine how the phenomenon is consisting. The conclusion that we get is that self-help can be seen both as a discourse genre and as style.

O enunciatário da revista VEJA: contribuição para discussões sobre indústria cultural e cultura de massa

This work intends to “test” two theories about mass cultural products – one that understands them as syncretic and plural and another that sees them as homogenizators and aimed to a mixed audience. We chose Veja magazine as the object of this study and tried to understand how its internal sessions bring in their readers, with the goal of verifying whether readers shared characteristics. In the affirmative case, Veja would be directed to a specific reader; otherwise, it would be a syncretic cultural product. This answer should give us basis to reflect upon the opposition between both ways of thinking about mass culture and help us take a stand on this discussion. Obviously, we do not intend to give a definitive answer to the opposition between these two tendencies. The limits of this work are given by the investigated object itself: we intend to verify empirically how Veja, as a cultural product, solves the contradiction that the co-existence of these two opposite theories point about mass society.

Modelo de mensuração orçamentária dos custos de produção para uma indústria de manufatura de madeira

The companies who produce goods and services taking of the demanding of the customers correctly use the management of the production. The verification of the costs decisive becomes. This article presents a model of measurement of the results of production for the elaborated budgetary planning for an industry of wooden manufacture. This research intends to evidence the importance of the planning and the budget. It presents main given the necessary ones to the budgetary methods, which are used by the company as instruments of control of the planning, providing the concentration of the efforts of the managers in the point-key, minimizing the tension in the process of decision taking.

Uma análise das estratégias de manufatura adotadas por seis montadoras da indústria automobilística mundial

The Brazilian automotive industry has undergone profound changes during the 90’s decade, as a consequence of the market opening up through the liberation of automobile imports. The exposure of the Brazilian domestic market to competition with imported products of high quality and lower prices indicated the need for significant changes in those auto industries operating in this country, with the intention of making them competitive. To achieve these objectives management and production concepts were adopted, such as: the just-in-time philosophy; lean manufacturing; outsourcing; reengineering and increasing the rate of automation in both production and management systems. These changes helped to increase productivity and, in turn, reduced the level of employment in the sector, especially in activities where the required qualification levels were low. Despite this modernization, the Brazilian companies have committed themselves to meet the specific needs of the Brazilian market. The objective of this paper is to analyze and present manufacturing strategies from six manufacturers of automotive vehicles: Toyota in Japan, Fiat in Italy, Volkswagen in Brazil and Germany and General Motors in the U.S. and Brazil. The predominant method of research was from reviewing relevant literature, whereas the empirical data was analyzed qualitatively. The article seeks to identify the manufacturing strategies adopted by manufacturers located in the above countries, electing one automotive manufacturer to represent each country. The research demonstrated that the processes for production of automobiles in four plants located in, the U.S. (GM); Italy (Fiat); Japan (Toyota) and Germany (VW) are similar to those adopted in Brazilian industrial plants of the same companies (GM and VW), with differences of operations only in the business strategies adopted by each of them.

Expressão das proteínas envolvidas no trânsito de cálcio miocárdico de ratos obesos por dieta hiperlipídica saturada

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A situação atual do ensino médio brasileiro e as propostas para a próxima década: infraestrutura, gestão e formação do profissional que atua no ensino médio

The aim of this paper is to analyze the current brazilian high school situation that refers specifically to issues of infrastructure, training of professionals working in high school and the question of management of high school, because we believe that such questions also may have fundamental importance for both young people who drop out of high school and for young people who stay there. We will discuss these issues (infrastructure, management and training of professionals working in high school) as a reference, on the one hand, the goals and objectives proposed by the last National Education Plan (PNE - Law No. 10.172/2001), and on the other hand, the objectives and goals proposed for these same issues by the new PNE, to run until 2020, emphasizing that this is still under discussion in Congress, therefore, liable to modifications.

O trabalho como dispositivo de atenção em saúde mental: trajetória histórica e reflexões sobre sua atual utilização

The partnership between Mental Health (MH) and work is present throughout the history of psychiatry. Capitalist society has used and uses the fitness or unfitness for work not only as one of the elements to the definition of "normality", but also as a treatment strategy. In this perspective, one can find a position healing and, more recently, a different proposal put forward by the psychiatric reform that considers also make / produce, the construction of meaning in the work as crucial for subjectivity. This sense is present in therapeutic workshops that seek to value the uniqueness, not to override the differences. The objective of this paper is to reflect on the relationship between Attention in SM / Work. Initially presents three theses, from which this relationship is built historically: 1 - Work as a means of avoiding idleness returning productively to society; 2 - Work as a healing practice, from the prescription, and 3 - Work as a strategy for care and social inclusion. Below, we discuss some questions about therapeutic workshops and income generation in the mental health care as a device for attention and social inclusion.

Políticas educacionais e mídia no Brasil: apontamentos sobre o quadro atual

This paper describes some of the key political strategies focused on the relationship between the school and the media in the country. Stand out actions taken by the media in its relationship with the formal education, the proposals on the subject found in the Parâmetros Curriculares Nacionais (PCN), the guidelines found in documents on school management, and some of the concrete initiatives undertaken by the government agencies. The framework allows us to observe the distance between the initiatives managed within the school field (involving curriculum programs, programs management and the action of the government agencies linked to field of formal education) and external proposals outside that field.

Museus ferroviários do Estado de Sao Paulo (Brasil): as políticas de conservação e o estado atual do patrimônio ferroviário brasileiro

This paper is to discuss the expansion and partly dismantlement of Brazilian merchant marine, tracking their legal, administrative and planning. The analysis period extends from the formation of the Comissão da Marinha Mercante, 1941, to the end of the government of Fernando Henrique Cardoso, 2002. In this long duration it is discussed the formation of the national system of economy and the dynamics of contradictory national merchant navy. The text is divided into two parts: 1) Expansion: The centralization, the planning and nationalization with the formation of the shipbuilding industry, highlighting the actions of the Comissão da Marinha Mercante and the Superintendência Nacional da Marinha Mercante, planning and financing the national navigation; 2) Demolition part: the denationalization and privatization of the national navigation, in addition to the deep restructuring of the shipbuilding industry, highlighting the creation of the Agência Nacional de Transporte Aquaviários during the last years of Fernando Henrique Cardoso government.

Escola, seu fim e o ressurgimento da educação: o paradoxo da subjetividade no saber atual

O sistema educativo passa por um processo da institucionalização do saber. Qualquer forma de aprendizado que não seja subjetivado pelo “saber-escola” é automaticamente desacreditada, tudo isso em virtude da sacralização da escola e de sua demanda. Os colégios promovem uma educação doutrinária e alienante do projeto de vida da comunidade a que se destina, por isso há que enfatizar que estes possuem caráter disciplinador semelhante ao que ocorrem em instituições como as cadeias, manicômios. Através da apreensão do parco poder do saber nas mãos dos dirigentes institucionais, os alunos são transformados em “objetos-sujeito”, alvos de novas técnicas e ações que os desapropriam do direito de questionamento. Muitos autores – Paulo Freire, Ivan Illich, militaram em prol da emancipação das comunidades e de formas de aprendizagem autodirigidas e que promovessem a leitura e apreensão do mundo, efetivando troca de habilidades e o retorno das coletividades. São esses agentes políticos que norteiam essa revisão bibliográfica, de caracteres quiméricos para muitos, mas imprescindível para o retorno da educação que não se encontra apenas nas paredes da arquitetura panóptica dos locais instituídos como educacionais, mas sim em todas as situações que subjetivam os indivíduos ao longo de toda sua vida.