Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

A comunicação interna como fator de inovação nas Micro e Pequenas Empresas

The work presents a literature review on the topic of internal communication as an innovation factor in Micro and Small Business. The objective is to discuss how internal communication can be an essential factor in the pursuit of innovation and the consequent competitive advantage in the Micro and Small Enterprises scenario. We present the concepts of integrated communication, organizational communication, internal communication, whether crafted by a philosophy of Public Relations, can lead these companies to gain competitive advantage and overcome the limitations and challenges imposed on them

Comunicação pública e acesso à cultura: um estudo de caso da Oficina Cultural Glauco Pinto de Moraes sob a ótica das Relações Públicas

This study examined how public relations can work through the implementation of tools for public communication, to seek to ensure a citizen of their rights: access to culture. We chose as case study Oficina Cultural Glauco Pintio de Moraes, located in Bauru (SP), an instrument of policy implementation for the Sao Paulo area, to discuss how the actions are carried out to the community as a whole. We analyzed data pertaining to the activities offered by the workshop and suggested actions for communication and relationship with its public workshop to happen more efficiently

Impactos de atividades de exploração de petróleo e gás natural sobre a comunicação acústica de Mysticeti (ordem Cetacea): uma revisão

Acoustic communication is essential in mammals and has three main functions: acquisition of information about the environment, intraspecific communication and detection of predators and prey. Studies indicate that the introduction of sounds produced by anthropogenic activities such as military exercises, use of sonar and activities related to the extraction of oil and natural gas can cause interference in cetacean communication. Recently, the discovery of pre-salt tends to increase these activities. After a decade since the launch date of IBAMA`s licensing and before the imminent increase in exploration activities in Brazil, it is essential to conduct studies to monitor closely the impact of this type of activity on the marine ecosystem. Thus, this study aims to identify potential impacts that the process of oil and natural gas exploration and production might have on the communication of baleen whales. Data from literature on bioacoustics and ecology of these animals were linked with technical-scientific data regarding this type of activity. 310 documents related to the topic were analyzed. Among them only 81 documents are of academic origin, and the others mostly action plans and reports from government agencies. 80% of the documents do not have any species as a focus, and in the remaining 20%, 17% were focused on the Greenland Whale (Balaena mysticetus) and 22% on the gray whale (Eschrichtius robustus). The main impacts identified in this study were the increased frequency and amplitude of vocalization, reduction or cessation of more elaborate songs and masking problems

As relações públicas na ambiência da comunicação móvel digital: o QR code como estratégia de comunicação

The internet as well as all technologies arising from it are transforming and changing socially and economically, the forms of relationships between people and organizations. The environment of digital mobile communication is on the rise, allowing more communication strategies in public relations to be enhanced, in order to allow effective dialogue, relationship and interaction between organizations and their stakeholders. Accordingly, the purpose of this paper is to analyze digital communications, especially a locative media tool that has been gaining ground in communication activities: Quick Response Code. So in addition to conceptualize and contextualize it, one tried to map out various campaigns, both national and international, who made use of the QR Code, highlighting the strategic role that this tool can have in Integrated PR planning, in order to create visibility and to establish effective and lasting relationships with the brand / organization

Nível de atividade física e composição corporal dos funcionários administrativos da Universidade Estadual Paulista - UNESP - Rio Claro

O sedentarismo é um problema que afeta milhões de pessoas em todo o mundo, e para vários autores a redução ou até mesmo a extinção deste comportamento inativo deve ser encarada como prioridade para elevar a qualidade de vida da população. Para isso, se faz necessário, definir o problema, identificando a prevalência deste estilo de vida, a população-alvo e as barreiras enfrentadas para que a mudança ocorra. Só assim, é possível implantar alternativas baseadas nas evidências concretas, englobando diferentes fatores e intervindo nos quatro domínios que contemplam a prática de atividade física. Desta forma, o objetivo do estudo foi analisar o nível de atividade física habitual dos funcionários administrativos (exceto docentes e trabalhadores de manutenção) da Unesp – Rio Claro, através do questionário Baecke adaptado por Florindo e colaboradores. . Além disso, medidas antropométricas foram coletadas para fornecimento de dados sobre a composição corporal dos mesmos. A partir das respostas dos questionários observou-se que a maioria dos funcionários é moderadamente ativa (58%), quando se trata do nível de atividade física total. O nível de atividade física de lazer é o maior responsável por aumentar o nível de atividade física habitual, no entanto menos de 10% dos sujeitos, cerca de 7 funcionários, foram considerados muito ativos neste domínio. Quanto à composição corporal, grande parte dos sujeitos apresenta-se com sobrepeso, estando com a média do IMC acima da população de Rio Claro. No nível de atividade de física de locomoção, mais de 60% ou aproximadamente 56 sujeitos foram identificados como insuficientemente ativos. Com relação ao gênero, as mulheres são mais inativas no deslocamento em relação aos homens. Tendo em vista a problemática que comportamentos de risco afetam...(Resumo completo, clicar acesso eletrônico abaixo)

Tecnologia da informação e comunicação no ensino de Química: o projeto Rived como estudo de caso

Modern society is characterized by being in evolution finds, technology strides and every day becomes the setting in which we live. At school, however, we found no features of these changes, the years pass and the methodological tools remain unchanged. In this paper we analyze an object produced by the Learning Network Interactive Virtual Education - RIVED to discuss whether it covers the content and answers to the questions proposed by the National Curricular and Curricular Proposal of the State of Sao Paulo, and may be inserted in the educational environment, both to perform a qualitative analysis, focusing on information retrieval. The results showed that the Learning Objects: Abundance, has most of the proposals relating to the subject of study, prepared by the NCP and the Proposed Structure for the State of Sao Paulo, so it is valid for teachers to use this tool trying that with a new approach, we can give students a better understanding of chemical concepts

Sustentabilidade e comunicação: o profissional de Relações Públicas e a sustentabilidade nas organizações

This paper aims to present the importance of public relations professional in the sustainability context at the organizations. For this, we discussed the sustainability issue, and the concepts that comprise the function of the professional of public relations and the importance of communication to make the sustainable practices a management tool of the company's image and improve the relationship with stakeholders. Were presented and discussed four cases of companies to discuss the pathway of sustainability practices in Brazil

Relações Eficazes: a importância da comunicação eficaz nas organizações

This project aims to study and verify the importance of effective communication in contemporary organizations, considering current factors such as globalization, new technologies and market competition that make companies be always updated. The choice of the theme is due to the necessity to know that it is important to have an integrated communication between the employees and the customers, so that the established functions in the organizations occur positively. In this context, we present the concept of management, communication and organizational culture, focusing on the integration of business communication. The importance of the employee was also a focus of the study, involving the positioning of organizations. In this context, the case study is placed, considering that companies are characterized by carefully reading the feedback and reformulating the communication, making it effective as “Grendene” has done. Opposing to those ideas is “Terra” company. Thus, the project defends the importance to work on the communication, so that it becomes effective. During the project ways and means to manage communication are shown, so that it recognizes this need and become efficient, benefiting organizations and their audiences

Construindo novas referências: a comunicação aliada à formação do público interno

This paper addresses the issue of internal communication, especially with regard to its function formative and not merely informative. The objective of the research is to analyze to what purposes the organizations use their internal communication, as well as the viewpoint of communication professionals about building character and training of these means. As exploratory research method was used with a questionnaire to communications professionals who work or have worked in the area of internal communication in organizations. The issues addressed were aimed at verifying whether the communication is commonly fostered with other goals besides informing, which the media more used and is performed in an integrated manner with other departments. It was concluded that, although the internal communication is used most often to inform and ensure a good organizational climate, communication professionals understand the necessity of its use for the formation of the internal public and try to use it for this purpose

Políticas públicas, protagonismo social e comunicação na expansão da cultura no Brasil

Este trabalho analisa aspectos do contexto das políticas públicas culturais contemporâ-neas relacionadas com as ações de mobilização que envolvem a sociedade civil. A aná-lise engloba conhecimento sobre o papel do profissional de Relações Públicas na con-tribuição da execução de políticas culturais que incentivem o protagonismo social atra-vés do Programa Cultura Viva, desenvolvido pelo Ministério da Cultura, com a imple-mentação de Pontos e Pontões de Cultura, e no âmbito de movimentos sociais indepen-dentes. Os resultados apontam a importância estratégica do Relações Públicas na expan-são das políticas públicas culturais

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Novas tecnologias, comunicação especializada & assessoria de imprensa

This paper aims to discuss the influence of new technologies in the field of media, more specifically, within the press. The discussion will contribute on concepts that emerge from new technologies in the environment of cyberspace, acceleration time; cyberculture, besides raising discussions on the social sphere in relation to the democratization of information via the Internet and the interests of political and marketing, which permeates the universe of the press professional. The intention of this work is to create an agenda for discussion around new technologies and their influence in changing the paradigm of communication and its impact cibersocial. Finally, the discussion of new technologies as an auxiliary tool in the work of the communicator in contemporary times

O relações-públicas como gestor da Startup de uma agência de comunicação

This paper presents a new field for professional Public Relations: startups. And this new alignment brings context and typology with the business public relations as an entrepreneur and manager of a communications agency. This new type of business, startups, with accelerated growth characteristics and high-risk investments, and alternative becomes simultaneously an opportunity to undertake innovative projects up and turn into a business. In this sense, the work part of the mix of innovation and diffusion of new ideas, with the capacity of Public Relations professional to adapt and work with many different sectors. Considering this context, the study seeks, finds that public relations professionals become essential for mediating the process of scenario analysis for the deployment of startups, and can be very useful in the case of managers and initiators the agency itself as a startup company offering a strategic advantage by combining management and communication