Economia Criativa e a Mídia Radical: laboratórios experimentais para a inovação de plataformas midiáticas, conteúdos e recursos midiáticos

The Creative Economy is an experimental laboratory for the creation , innovation , invention and reinvention of the universe of media - analog and digital . The scenery in the media and converging technologies favors the process of “ creative destruction and destructive creation “ of this field . The mapping of basins and technological corridors distributed through the territory of concentrated areas creates an infrastructural chassis for the production of content , information and entertainment . As locus and logos of immaterial production , digital ecology that gives speed to the flow of production - planning, fundraising , publishing , distribution and enjoyment - and allows the dispossession of their local clusters , the fragmentation and dilution of their creative chains . The collective cultural production and creation appropriating these capilarizados articles and produce content against political, economic and social status quo . The land is fertile and favorable to the emergence of radical media and rebels that recreate the public sphere , and edit poor public spheres , alternative , radical and efficient , the tactical point of view . This article aims to contribute to studies and research that scour the ecosystem of the media for understanding the management of their creative processes, actors and critics of tangible and intangible resources that support their communication actions .

As relações do futebol na mídia e o matrimônio de interesses: as mensagens na camisa do Corinthians

Este artigo apresenta levantamentos iniciais para o estudo da comunicação esportiva, com enfoque entre a relação futebol e mídia, em especial, o processo midiático envolvendo as mensagens utilizadas na camisa de jogo do time de futebol Sport Club Corinthians Paulista, que utilizou frequentemente nos anos de 2011 e 2012 mensagens relacionadas desde a problemas sociais até eleições internas do próprio clube. Entender e elucidar os motivos para a aceitação e repercussão dessas mensagens com a produção de matérias nos sites esportivos Globo Esporte, ESPN e Lance Net é uma das questões a serem respondidas sobre este “matrimônio de interesses”.

Mídia-educação: uma proposta de formação de profissionais de comunicação

This article is based on the results of an experience with training undergraduate and postgraduate communication students for media education. The activities were founded on the theory and practice proposed by British researchers. It was found that many participants held a fragmented knowledge on the subject, permeated by theoretical and mainly methodological doubts.

Mídia e desenvolvimento social no documentário transmídia

The genre documentary in itself characterized by citizen emancipation from the content discussed in his works. Termed as images of the people by Jean-Claude Bernardet (2003), the documentary is gaining traction in social development when added to citizen participation offered by transmedia storytelling. This study presents the results obtained from a literature search, the film analysis and experimentation supported in quasi-experimental methodology, results that support these conditions. Hopefully, from this discussion, consolidate the systematic development of transmedia documentary works in new media ecology and that maximizes the role of journalism by a traditionally audiovisual platform, now with other strands to the representation of the news.

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

Impacto da internet para os movimentos sociais e para a abordagem da mídia tradicional

Este artigo busca analisar os impactos que a internet trouxe para os movimentos sociais, tanto na sua organização, quanto na sua abordagem midiática, com o intuito de entender a forma de atuação das manifestações sociais no novo milênio. Com o advento da internet a grande mídia perde seu monopólio, tornando a comunicação mais democrática - apesar de ainda ser segregativa e baseada na renda. O estudo foi desenvolvido por meio da pesquisa exploratória, descritiva e analítica de cunho qualitativo e os exemplos e objetos de estudo discutidos são as manifestações que ocorreram nos últimos anos como o Occupy Wall Street (EUA) e as manifestações brasileiras ocorridas no mês de junho de 2013, mostrando sua abordagem pela mídia e o peso que a internet teve no desenrolar dos acontecimentos.

Gestão ambiental em escolas de negócios: mapeando o estado-da-arte

Following the guidelines of the United Nations, which established the Decade of Education for Sustainable Development (2005-2014) and the Principles for Responsible Management Education (PRME), the pressure on business schools for incorporating environmental management in their core activities (teaching, research, extension and university management) have intensified. In contrast, in Brazil, this discussion is still embryonic, and in some cases, the Business Schools seem to be in latter than the environmental management practiced by the world-class companies in the industrial sector. Therefore, this article prospected and systematized the state of the art on the inclusion of environmental management issues in the activities of Business Schools, by mapping the territory of the main academic works in this subject. The main results indicate that the state of the art is represented by: a vibrant leadership of U.S. researchers and others developed countries, a clear analytical reductionism of research, mainly by focusing on the dimension "teaching" does not addressing a systemic perspective that encompasses environmental management in the range of typical activities of Business Schools, a significant predominance of theoretical studies on the subject and a consequent lack of empirical studies, mainly based on multiple cases.

Direito à informação pela mídia virtual e a sua responsabilidade

Pós-graduação em Direito - FCHS

Marcas da sexualidade construidas na idade média que contribuiram para o aparecimento da homofobia

Esse trabalho objetiva o estudo da sexualidade na Idade Média, a fim de analisar as marcas construídas pela história que contribuíram para a formação dos pensamentos fortemente presentes na sociedade contemporânea relacionados à homofobia. A Idade Média foi um período de grandes mudanças na sociedade, onde houve a disseminação de pensamentos relacionados à sexualidade que prejudicaram a vida de muitas pessoas, inclusive dos homossexuais. Portanto, para a realização dessa pesquisa serão considerados os acontecimentos marcantes sobre a sexualidade nessa época. Desse modo, considerando as concepções construídas e passadas de geração em geração, presenciamos atualmente grande ocorrência de episódios de preconceito e violência contra homossexuais, justificadas com argumentos fundamentados em ideias de tempos remotos. Assim, por meio de uma pesquisa bibliográfica, buscaremos compreender essas marcas deixadas pelo tempo utilizadas até hoje como instrumentos de preconceito e violência e geradoras de um fator contemporâneo, a homofobia

A influência da mídia na procura por exercícios físicos e suas possíveis consequências psicológicas

Modern society is characterized by the advance of technologies, the emergence and constant development of the technological field is responsible for a series of population adjustments, that being practically molded and daily transformed by media, which usually has the power of manipulating opinions and public approaches in every capacity and extensions of our lives, being a significantly and important tool, which most part of individuals in contemporary society can't work and live without, therefore most part of individuals depend on the use of many technological means, including social means, which have great relationship with the development and emergence of many psychological problems that completely impact on the social life of affected individuals, thus Physical Education is an area with the goal of verifying the level of influence that media reflects on the lifestyle choice to be followed and the relation of this influence with the presence and development of a series of psychological disorders that affect directly the health of those individuals. It has been gathered data about the subject according to scientific basis, more specifically, on Academic Google, Scielo and Pubmed, where it has been researched scientific articles that could contribute with the data and information to complete the text. The psychology of sports is an area of studies and knowledge that investigates and develops insight about these questions, making available scientifically tested and proven materials that supports the P.E. professional, that is connected in the practical field to visualize possible chained symptoms of these psychopathologies according to the development of these psychic disorders, that are usually common in current days, more precisely, disorders such as Anorexia, Vigorexia, self-dependence to physical exercise and selfcorporal dissapproval. It's vital to have total attention with the possibility of evolution of this psychopatology...

Meningite supurativa secundária a otite média e interna em um gato: relato de caso

Suppurative meningitis are rarely reported in dogs and cats. The present study aims to report the occurrence of suppurative meningitis secondary to otitis media and interna in a five-year-old female Persian cat examined at the Veterinary School of Unesp-Botucatu with acute progressive multifocal neurological alterations. Analysis of the cerebrospinal fluid (CSF) demonstrated predominance of neutrophils (90%) and the presence of bacteria. Therapy with antibiotics was initiated, but the animal came to die. beta-hemolytic Staphylococcus, beta-hemolytic Streptococcus and Proteus mirabilis were detected in fragments sent to culture. The present report demonstrates the importance of performing more specific exams such as complete CSF analysis in cases of otitis media and interna. This way, central nervous infections can be diagnosed and treated in a timely manner, as those are acute diseases with poor prognosis.

A (des)construção da imagem do sujeito professor na mídia: evidências da materialização de valores sociais

The main objective of this study focuses on investigate how the style of the Conhecimento Prático Língua Portuguesa magazine, from Escala publisher, reveals a materialization, in its wordings, of social values that surround our society regarding the teaching class. Besides, we thought about the construction of an other - teacher - by means of the I speech (the enunciator). Furthermore, we reflected on how happens the genre opinion article handling and whether there is, when aimed to the teaching class. All these questions were discussed under the perspective of Bakhtin's theory, focusing our analysis in the wording notions, dialogism, style and speech genres. Our analysis indicates a materialization of social values in syntactic issues and a hybridization of genres when the addressee is a teacher

Reestruturação e automação de processos: caso de um processo da área de compras e suprimentos de uma empresa brasileira do setor de mídia

Innovation in the field of Information Technology (IT) have made companies evaluate their processes and activity of its supply chain to conform to this new reality. In the supply chain management, one of the tools that revolutionized the activities was the use of management information systems such as ERP tool. This system allows greater integration of data from multiple areas of the enterprise and beyond, giving more activities to processes and activities. This work aims to analyze the results and impacts of the restructuring of an equipment leasing process in a Brazilian media company and verify that the gains and improvements that were targeted in the initial design of this restructuring have been achieved. Also the risks identified with this change will be studied, the reactions of those involved in this process and the performance of the chain as a whole. To carry out this work was carried out a single case study with data collection in the assessed company and literature related to supply chain and information systems